Burger King to expand presence in Europe by entering 3 Baltic states

Burger King has signed a deal with Tallink Grupp to launch new locations in Estonia, Latvia and Lithuania in an effort to drive sales. With this, the QSR chain will mark its foray into the three new Baltic states, as well as expand its presence in Europe.

The company has granted the exclusive development rights for the Baltic countries to Tallink Grupp.

David Shear, President, Burger King and Popeyes EMEA, said, “We are excited to develop beautiful new Burger King restaurants and introduce guests in the Baltics to our iconic brand featuring our great-tasting food with Tallink Grupp.”

“We are confident that guests will enjoy our world-famous flame-grilled flavour, including our iconic Whopper sandwich, and experience our brand their way through personalised digital innovation,” he added.

Tallink eyes to launch its first restaurants in Latvia and Lithuania in the first half of 2020, whereas it will start operations in Estonia this winter.

Tallink Grupp, CEO of Paavo Nõgene, stated, “Tallink made history in 2016 when we brought Burger King’s first restaurants on board ships, and now we are making history again, bringing the iconic Whopper sandwich, as well as the rest of the popular Burger King menu offerings to the people of Estonia, Latvia and Lithuania.”

Want to invest in a QSR franchise? Visit Franchise India 2019, Asia’s Biggest Franchise & Retail Show, and give wings to your entrepreneurial dreams.