Burger Singh, Gurgaon based burger chain owned by Tipping Mr Pink Pvt Ltd., has managed to pump an additional funding of US $800,000 taking the total raised amount to US $1 million. The fresh funds were raised by a group of investors including Beer Cafe founder Rahul Singh, Dheeraj Jain (Redcliffe Capital) and television actor Rannvijay Singh.
Last month, the brand had raised around US $200,000 funding from the same group of investors. As per the company’s plan, it will utilize the amount to expand its network to the length and breadth of the country. The recently concluded round also received investment from other players such as Ashvin Chadda, Capt Salim Sheikh (ex -Sayaji Hotels) and Avtar Monga (COO of IDFC Bank).
The company is aiming to further penetrate and explore the burger market of the country which is currently dominated by the some of the big fishes such as McDonald’s, Burger King etc. Speaking about the company’s vision, Kabir Jeet Singh, CEO, Burger Singh said that company’s vision, enthusiasm and prospects have been highly recognised by its investors who have backed the brand repeatedly both financially and strategically. Now that the company has carefully and deliberately built a robust foundation of systems and processes, the aim would be to reach a wider audience geographically.
Elaborating on its business plan, company stated that unlike its rivals, Burger Singh is looking to open smaller outlets with multiple locations, predominantly focussed on delivery and takeaway customers. This makes the model capex light with conservative rentals and very lean operations. Thus, reducing the risk per location.
Renowned Indian television personality and savvy investor Rannvijay Singh recently made a significant financial gain, achieving a 10x return on his partial exit from his investment in the popular burger chain, Burger Singh.
This exit marks a notable success in Singh's diverse investment portfolio, which spans across various sectors including food and beverage.
Rannvijay Singh's investment in Burger Singh was part of a larger funding round, which was instrumental in the brand's growth trajectory. His contribution, along with other investors, facilitated the expansion of Burger Singh's operations. This growth phase for the company included an increase in the number of their outlets and a strategic focus on enhancing their delivery and takeaway services. Rannvijay Singh's investment decision highlights his acumen in identifying promising ventures in the dynamic Indian market.
The successful partial exit from Burger Singh not only underscores Rannvijay Singh's keen business acumen but also his ability to identify and support high-potential ventures in their growth phase.
His investment in Burger Singh was part of a broader strategy to support innovative and emerging companies in India, particularly in the consumer space.
Rannvijay Singh's involvement has been more than financial; he has been an active supporter of the brands he invests in, often leveraging his popularity and business savvy to promote and grow these companies. His investment in Burger Singh, for instance, was aligned with the growing trend of functional food and beverages in India, with a focus on innovative products and marketing strategies.
“Investing in Burger Singh was a decision driven by my belief in the brand’s potential and its unique approach to the Indian fast-food market. The impressive growth of the company and the successful partial exit is a testament to the hard work of the Burger Singh team and the solid business model they have established,” he shared.
This exit comes alongside Rannvijay Singh's other notable investments in startups like Rage Coffee, Ultravilotte, Hypd, Noto, Assembly, ABC fitness, Eyewearlabs, Whiskers, Leverage Edu showcasing his role as an influential figure in the startup community and his commitment to nurturing entrepreneurship in India.
QSR burger chain ,Burger Singh has announced on Friday that it has secured an undisclosed sum in funding led by Turner Morrison Ltd.
The VC firm had previously invested in Swiggy during its early stages in food delivery. In this funding cycle, existing backers such as Ashish Dhavan and Sanjeev Bhikchandani also participated.
Additionally, new investors like the Salgaocar Family Office from Goa, Raghuvanshi Investments Pvt. Ltd., headed by Sona Groups' MD Sanjay Kapoor, and the Vikramaditya Mohan Thapar Family Trust joined in.
Thus far, the brand has amassed approximately $6 million in funds.
This infusion of funds will enable the Gurugram headquartered company to fuel its expansion strategy, intending to establish new restaurants, both owned by the company and through franchising.
The brand aims to expand its team by hiring an additional 400 individuals across its restaurant network within the upcoming 18 months, effectively doubling its current workforce.
Kabir Jeet Singh, Founder and CEO of Burger Singh, expressed confidence in the brand's expansion, noting the remarkable growth of the online burger delivery segment, trailing closely behind Biryanis.
He emphasized the brand's strong product, consistent quality, and service that have garnered high repeat rates from consumers. Singh aims to sustain a steady and comfortable pace of growth while capitalizing on early successes.
Presently, Burger Singh reports having catered to 18.6 million individuals through its network. The brand operates 23 restaurants in the Delhi-NCR region and an additional four outlets across Nagpur, Dehradun, and Jaipur combined.
Burger Singh has expanded globally via franchising and has established four outlets in London within the past year. Their latest addition includes a food truck stationed at the Excel exhibition centre in London.
Burger Singh, India's third largest burger chain, is embarking on a strategic journey into South India, making an exciting foray into a region renowned for its diverse culinary traditions.
The brand is thrilled to announce its expansion into this vibrant market, bringing its signature Indianised Burgers to a discerning audience.
“We are not only actively looking to partner with enterprising young entrepreneurs but are also looking forward to significantly investing in the region to expand into newer geographies and cities. This is part of the larger Burger Singh pan-India expansion strategy, ensuring we expand not only into existing tier 1 cities, but also into tier 2, 3 and 4 cities where we have a product and market fit advantage,” shared Rahul Seth, Co-founder of Burger Singh.
The chain plans to open 50 outlets (20 in south India & 30 in the North and central India) by the end of FY 23, and a revenue projection of INR 150 Cr in FY23.
Burger Singh, also announced their plans to raise USD 10M, in a series B funding, in the coming quarter, after having raised USD 3.6M in a Series A funding in July 2022.
In the spirit of enhancing its supply chain and ensuring a seamless customer experience, Burger Singh is in the process of establishing its 4th warehouse facility in Bengaluru, after successfully establishing warehouses in Sonipat, Mehsana and Kolkata. This strategic move is designed to support the brand's operations in South India, ensuring a consistent and timely supply of ingredients to all outlets.
“We are eagerly venturing into South India, presenting our unique range of Indianized Burgers to a fresh audience. Burger Singh has always aimed to elevate the humble burger into a culinary delight. We look forward to continuing this legacy and winning the hearts of our patrons in this dynamic region,” added Kabir Jeet Singh, the visionary Founder and CEO of Burger Singh.
The expansion not only signifies Burger Singh's dedication to offering an exceptional dining experience but also translates into substantial job creation. As part of this move, the brand will employ 1500 individuals across India, with 600 being hired in south Indian states in the coming 6 months.
The company launched its first outlet in 2014 in the city of Gurugram, and since then, the chain has seen a rapid rollout across India, with 150+ outlets (100+ operational and 45+ in fitouts) in 65+ cities like Delhi NCR, Lucknow, Jaipur, Dehradun, Jammu, Nagpur, Ahmedabad, Jhansi, Chandigarh, Amritsar and others. The chain is also known for being the first Indian burger chain to establish an international presence with three outlets and one food truck in London.
Burger Singh, India's homegrown burger chain is making significant strides in Nagpur, Maharashtra.
They have successfully set up two Company-Owned Company-Operated (COCO) outlets in Sadar and Shradhanand Peth and have exciting plans to introduce two additional outlets strategically positioned within the city.
Burger Singh's Nikku Singh Burger, an introductory offering priced at just Rs 39, has been a pivotal element in the brand's evolution.
Its taste and affordability have significantly contributed to retaining loyal customers over time.
"We are thrilled to be a part of Nagpur's vibrant food scene. Our quintessential Indianised flavours have already seen a wonderful response in the region. We also actively look for franchise partners in the region with the intention of matching the right influencer with the right location, ensuring that we constantly deliver an elevated dining experience to our customers” said, Kabir Jeet Singh, Founder and CEO of Burger Singh.
The company inaugurated its initial outlet in 2014 within Gurugram, marking the beginning of an expansion journey throughout India.
Burger Singh has extended its reach to various cities, including Delhi NCR, Lucknow, Jaipur, Dehradun, Jammu, Nagpur, Ahmedabad, Jhansi, Chandigarh, Amritsar, among others. Additionally, there are currently 12 franchise outlets in different stages of setup across the country.
Notably, Burger Singh holds the distinction of being the first Indian burger chain to establish an international presence, boasting three outlets and one food truck in London.
Burger Singh, India's indigenous burger chain has revealed its intention to broaden its presence in West Bengal.
The company has outlined its plan to inaugurate 15 new outlets in Kolkata and expand its footprint by adding 34 additional locations throughout the West Bengal region.
“Burger Singh has established itself as a well-loved name among food enthusiasts across the country. With each new outlet, we seek to bring our unique blend of flavours, innovation, and customer-centric service to diverse communities, enriching their dining experiences. We actively partner with young entrepreneurs to fulfil this mission along with strategically developing the region aided by the opening of the latest warehouse in the region.” said Rahul Seth, co-founder, Burger Singh.
At present, the company maintains four establishments in Kolkata, offering a wide array of cuisines and service.
Among these, the dine-in venue situated on Park Street has garnered significant popularity among food aficionados, known for delivering a refined dining experience.
Additionally, Burger Singh operates three highly effective cloud kitchens in Barasat, Jadavpur, and Chinar Park, efficiently meeting the evolving preferences of contemporary consumers.
“With our exciting expansion plans, we look forward to sharing our passion for food with even more people in Kolkata and West Bengal, continuing to create memorable dining experiences that leave a lasting impression." said, Kabir Jeet Singh, the Founder & CEO of Burger Singh.
As part of the company's expansion strategy, Burger Singh is dedicated to making substantial investments in infrastructure, technology, and the recruitment of skilled personnel.
Home-grown burger chain Burger Singh is on an expansion spree and is opening three new outlets in Bhopal.
These plans will help meet the rising demand for Burger Singh's flavourful burgers and solidify its standing in the region’s food industry.
Across Madhya Pradesh, the brand expects to establish 22 new locations in multiple cities, offering its signature flavours and unique gourmet offerings.
Burger Singh has two outlets operational at DB City Mall and HDB Plaza in Bhopal.
“We are proud to be India’s first and largest home-grown burger chain. As a brand, we constantly seek to evolve and provide customers with innovative and exciting options. Our commitment to quality, affordability, and convenience has made us a trusted choice not just for fast food lovers across the country but also for budding entrepreneurs who want to become a part of the Burger Singh story,” said Rahul Seth, Co-founder, Burger Singh.
In line with these expansion plans, the company is also recruiting 50 employees including skilled chefs, enthusiastic front-of-house staff, and efficient operations personnel in Bhopal. Burger Singh prides itself on providing a diverse selection of tasty, desi burgers.
The new Burger Singh outlets in Bhopal are scheduled to open in the coming months.
"Expanding our footprint in Bhopal and Madhya Pradesh is an exciting milestone for Burger Singh," said Kabir Jeet Singh, Founder and CEO at Burger Singh.
Burger Singh, known for its fusion of Indian flavors is excited to introduce their latest addition, Cheesy Fries.
After achieving a significant sales milestone of 250 tonnes of fries in the previous fiscal year, Burger Singh sets a goal of selling 70 tonnes of their thick fries, along with 30 tonnes of their new cheesy fries within the next three months..
“Burger Singh provides not just ordinary fries, but an extensive range of eight distinctive flavour profiles. In addition to four types of fries, they offer four more flavour combinations, each seasoning delivering a unique taste, with the Cheesy fries having an added punch of its own through the inclusion of a cheesy sauce.” said Kabir Jeet Singh, CEO, Burger Singh.
Burger Singh, an Indian brand, has established itself as a strong contender against global giants in the Quick Service Restaurant (QSR) segment.
Since its establishment in Gurugram in 2014, Burger Singh has experienced rapid growth, expanding its presence across India with almost 100 outlets and ambitious plans for further expansion.
Moreover, Burger Singh has made a notable impact in the international market, with three outlets and a food truck in London, becoming the first Indian burger chain to successfully establish itself overseas.
QSR chain Burger Singh is planning at opening 6 outlets in the pink city with existing outlets in Vaishali Nagar, Mansarovar and the newly launched outlet in Raja Park.
It also plans to hire 50 personnel to aid the operations of the upcoming outlets.
In the past year, the chain has experienced tremendous growth, with over 100 outlets in 54 cities, 83 of which are operational and 20 currently being fitted out. Burger Singh recently also announced plans to expand in other states, including 35 outlets in Maharashtra, 8 in Madhya Pradesh, 48 in Gujarat, 16 in Bihar, 6 in Jharkhand and 8 in Odisha.
“We are overjoyed by the love we have received from the people of Jaipur. The phenomenal performance of our existing outlets has motivated us to open more branches in the city as our unique blend of Indian and western flavours have been a phenomenal hit with fast food lovers in the Pink City,” said Kabir Jeet Singh, Founder & CEO of Burger Singh.
Burger Singh's success in fusing Indian flavours into their burgers is a great example of innovation in the fast food industry. Their approach has resonated well with consumers beyond metros, leading to their rapid growth and expansion.
“We are proud to be India’s first and largest homegrown burger chain. As a brand, we constantly seek to evolve and provide customers with innovative and exciting options. Our commitment to quality, affordability, and convenience has made us a trusted choice not just for fast food lovers across the country but also for budding entrepreneurs who want to become a part of the Burger Singh story,” added Rahul Seth, Co-founder of Burger Singh.
India's one of the largest homegrown burger chain, Burger Singh has announced its entry in the state of Jharkhand as it plans to set up 6 outlets in the region.
The QSR chain is targeting cities like; Bokaro Steel City, Bokaro, Deoghar, Dhanbad, Jamshedpur and Ranchi.
“Our desi burgers have received much love and appreciation from every neighbourhood, every city and every state we have entered in! And now armed with a potent combination of our signature desi twist and unparalleled customer service, we aim to win over the hearts of people in Jharkhand,” said Kabir Jeet Singh, Founder & CEO, Burger Singh.
The QSR chain also intends to hire 80 personnel to service its new outlets across Jharkhand.
Setting its target on expanding its presence in the Eastern belt of India, Burger Singh has big plans in place with a new warehouse in Kolkata that will serve the QSR chain’s existing and planned outlets in East and North East India.
Over the past year, the quick-service restaurant chain has grown remarkably, with its outlets increasing from 50 in December 2021 to 100+ locations (83 operational outlets and 24 fit-outs) across 54 cities. With ambitious expansion plans, the company envisions adding 35 outlets in Maharashtra, 8 in Madhya Pradesh, 8 outlets in Odisha and 43 in Northeast India.
"It is a source of great pride for us to know that we are closer to our dream of making Burger Singh burgers available to people across Bharat. We are able to do so thanks to the passionate interest from entrepreneurs nationwide who are eager to open Burger Singh franchises in their towns and cities and introduce their communities to indulge in the gastronomical delight we serve in the form of our fusion burgers,” added Rahul Seth, Co-founder, Burger Singh.
Made-In-India Burger Chain, Burger Singh, is set to make an entry into Odisha for the first time, as it plans to open 8 new outlets in the state and intends to hire 100 personnel for manning its new outlets.
In December 2022, the QSR chain announced its plans to establish a warehouse in Kolkata to boost its supply chain in the Eastern and North-Eastern regions of India, specifically in Chhattisgarh, Jharkhand, and Odisha.
Putting its expansion plans into action, Burger Singh is diving headfirst into Bhubaneswar, Bhramapur, Cuttack, Rourkela, Sambalpur among others, to cater to its growing urban and young consumer base.
“We are eager to expand into Odisha and showcase our delectable range of Indianised burgers to a whole new audience. We hope that Burger Singh continues its legacy of elevating the humble burger to unprecedented heights of culinary delight in this new region and win our customers' hearts,” said Kabir Jeet Singh, Founder and CEO, Burger Singh.
Since its inception in 2012, Burger Singh has achieved tremendous success through its innovative fusion of Indian flavours into western burgers, quickly becoming a renowned household name. Over the past year, the quick-service restaurant chain has experienced exponential growth, expanding from 50 outlets in December 2021 to over 100+ outlets (83 operational outlets and 24 in fit outs) in 54 cities.
In addition, the company has ambitious plans for further expansion, with 35 outlets planned in Maharashtra, 8 in Madhya Pradesh, 16 in Bihar and 43 outlets in the northeast.
"It is a source of great pride for our brand to see its presence expand into uncharted territories, driven by the enthusiastic interest from entrepreneurs across the nation eager to open Burger Singh franchises," added Rahul Seth, Co-founder of Burger Singh.
Burger Singh recently secured INR 30 crore in Series A funding, led by Negen Capital, and was valued at 200 Cr. The QSR chain’s impressive growth can be attributed to the company's highly profitable unit-level economics and the unique, inherently Indian taste that sets it apart in a highly competitive market.
India’s home-grown burger chain Burger Singh has announced its plans to establish a warehouse in Mehsana, Gujarat.
The new facility will help Burger Singh to better serve its customers in the state and surrounding regions by bolstering its supply chain and making operations more cost-efficient.
This move is part of Burger Singh's ambitious expansion plan in the Western region of India, with a goal of opening 48 outlets in the state of Gujarat alone. The QSR chain has already established 7 operational outlets in Gujarat and 5 more under fit-outs.
"These are cities where other international brands won't go, making them the perfect market for Burger Singh to establish its presence and make a big impact," said Rahul Seth, Co-founder of Burger Singh by adding that they see immense potential in tier 2 and tier 3 cities in the country.
Burger Singh is the largest Made-In-India burger chain and is on a rapid expansion spree, going from 50 outlets in Dec 2021 to over 100+ outlets in 54 cities currently, with 83 operational outlets and 20 in fit-outs.
The quick-service restaurant chain has seen tremendous growth in a highly competitive market due to its unit-level profitability and signature Indian flavours. In tier 1 cities, Burger Singh competes with international giants not only in terms of volumes but also in the number of outlets; Delhi, Lucknow, and Chandigarh being prime examples.
“Joining the Burger Singh franchise network has been one of the best decisions I have ever made. The unique menu with its signature Indian flavours, combined with its cost-effective business model, has proven to be a recipe for success. I have seen immense growth in my franchise within a very short period of time, and I am proud to be a part of such a successful brand,” added Franchise owner Bhamra Harmandarsingh.
QSR chain, Burger Singh is set to expand its presence in the state of Bihar with plans to open 16 new outlets in the state out of which 6 would come up in the capital city, Patna. Brand already has 3 outlets in the state, Saharsa, Gaya and Purnea respectively.
The QSR chain also announced its plans to establish another warehouse in Kolkata to bolster its supply chain in the East and North East India. Along with Bihar, Burger Singh aims to establish its presence in the states of Jharkhand, Orissa and Chattisgarh as well.
Brand has seen growth going from 50 outlets in Dec 2021, to 100+ outlets in 54 cities currently, with 83 operational outlets and 20 in fit outs. The QSR chain has also plans for expansion in several other states in the country with 35 outlets in Maharashtra, 8 outlets in Madhya Pradesh and 48 outlets in Gujarat.
Burger Singh recently raised INR 30 crore in Series A funding led by Negen Capital, valuing the company at 200 Cr.
“Our business development team, is always on the lookout for locations with high potential and match the right entrepreneur with the right location, making it a successful business venture.” said Rahul Seth, Co-founder of Burger Singh.
The reason for rapid growth of the QSR brand is its asset-light franchise model, which has helped the brand become the third largest Burger chain in India and the largest Indianised burger chain at a record pace.
India’s homegrown burger chain Burger Singh has marked its entry in the state of Madhya Pradesh known as the ‘Heart of India’ with its plans to set up 6 outlets in Indore and 2 outlets in Gwalior.
The brand also announced its plans to hire over 66 employees, 50 in Indore and 16 in Gwalior to support its operations in the two cities.
Burger Singh is on a rapid expansion spree and recently also announced its foray in Maharashtra with 35 outlets in major cities of the state.
“We are delighted to bring the exquisite taste of Burger Singh to the Heart of India. People in Indore and Gwalior can now relish our Indian fusion burgers and become a part of our growing family of consumers who make us proud and prove that Indian flavours are par excellence and the best in the world,” said Kabir Jeet Singh, CEO and Founder of Burger Singh.
Burger Singh is the 3rd largest burger chain in India with 90+ outlets in over 40 cities. It is the first ‘Made-In-India’ chain to compete with well established multinational fast food giants not only in terms of pricing but also in terms of customer satisfaction. Its quirky, youth-centric, and pocket-friendly menu has made it a household name in cities across India. The QSR brand is also among the very few companies in India that were able to sustain their growth spurt during the challenging times of the pandemic. Burger Singh achieved the right unit-level economics and is scaling rapidly, registering a 223% growth in the past year on the back of its robust franchise network.
“Burger Singh is driven by a mission to promote entrepreneurship among the youth of India and we have been working closely with our franchise partners who share our vision of creating a legacy of Indian burgers,” Rahul Seth, Co-founder commented on the success of Burger Singh franchise network.
Homegrown burger brand Burger Singh has announced its plans to open 48 new outlets in the state of Gujarat.
Burger Singh is the 3rd largest ‘Made-In-India’ Burger Chain having a delectable, innovative and pocket friendly menu attracting customers nationwide with
Last year, Burger Singh successfully forayed into Gujarat with 4 outlets, out of which three offer a purely vegetarian menu to suit the sensibilities of the people in the region.
The Gandhidham outlet of the brand alone renders an EBITDA of 20% to 25% with an ROI (Return on Investment) of 25%. Owing to such a phenomenal response and heart-warming acclamation from customers, Burger Singh and its partners have taken the bold step to expand further into the state.
“As someone who grew up in Gujarat, I was privy to the love the people have for eating out and exploring their city. Burger Singh brings to these people, desi flavours, which international brands are not able to do. The fondness for our desi Burgers shown by the people in the state has given us the confidence to reach an even larger audience with 20 out of 48 outlets planned to open in the coming year,” said Rahul Seth, the co-founder of Burger Singh.
Burger Singh has catapulted to new heights by fusing Indian flavours into western burgers and has become a household name in the north. Burger SIngh reached 50 outlets in Dec 2021, and over the course of the next 10 months, the QSR brand added a phenomenal 40 outlets across India. With the brand already having 90+ outlets in 40+ cities, Burger Singh plans a pan India expansion to add 120 additional outlets pan-India by the end of FY23.
On the back of its rapid growth, Burger Singh recently raised INR 30 crore in Series A led by Negen Capital.
"When I wanted to invest in the fast food business, Burger Singh was the primary choice due to its profitable and asset light franchise model. With its promising success, we are planning to launch 20 more outlets across the state.", said Uttam Humbal of Kriva Corporation, the Burger Singh franchise owner and exclusive sales agent for Gujarat.
One of India's largest homegrown burger chain, Burger Singh, has entered in the north-east region with its first outlet in City Center Mall, Guwahati, Assam.
The outlet is doing exceptionally well and is generating a revenue of 23 lakhs per month.
In West Bengal and the north-east region, the brand is looking to open 43 outlets in the next year including 34 in West Bengal, 6 in Assam, 1 in Meghalaya, Mizoram and Tripura.
“Our ideology has always been to provide sustainable growth to our investors. Our robust business model has sailed steadfast through two unprecedented global events - the pandemic and inflation. With this round, both current and new investors have once again supported our mantra. We would rather be the winning tortoise of the QSR race than the cursory ill-fated rabbit,” shared Kabir Jeet Singh, CEO and Founder of Burger Singh.
The brand has recently raised INR 30 crores in Series A funding, led by Negen capital and other investors namely Lets ventures, Mumbai angels, Old World Hospitality (Rohit Khattar) and Jasleen Royal (Singer, songwriter and composer).
The round also saw participation from existing investors RB Investments, Rukam Capital, KCT Family Office and V.M. SALGAOCAR family office (Goa). Despite the dry funding spell currently plaguing the larger economy, Tipping Mr Pink Pvt Ltd. (holding company of Burger Singh) has managed to close the round in 60 days.
The company aims to deploy these funds towards its expansive growth plans to launch an additional 120 food court outlets in FY 23.
The company launched its first outlet in 2014 in the city of Gurugram, and within 8 years, it now operate 80+ outlets in Delhi NCR, Lucknow, Jaipur, Dehradun, Jammu, Nagpur, Ahmedabad, Jhansi, Chandigarh, Amritsar and others with another 12 franchises under fit-outs across the country.
India’s home grown brand Burger Singh has raised INR 30 crores in Series A funding, led by Negen capital and other investors namely Lets ventures, Mumbai angels, Old World Hospitality (Rohit Khattar) and Jasleen Royal (Singer, songwriter and composer).
The round also saw participation from existing investors RB Investments, Rukam Capital, KCT Family Office and V.M. SALGAOCAR family office (Goa).
Despite the dry funding spell currently plaguing the larger economy, Tipping Mr Pink Pvt Ltd. (holding company of Burger Singh) has managed to close the round in 60 days.
The company aims to deploy these funds towards its expansive growth plans to launch an additional 120 food court outlets in FY 23.
“Our ideology has always been to provide sustainable growth to our investors. Our robust business model has sailed steadfast through two unprecedented global events - the pandemic and inflation. With this round, both current and new investors have once again supported our mantra. We would rather be the winning tortoise of the QSR race than the cursory ill-fated rabbit,” shared Kabir Jeet Singh, CEO and Founder of Burger Singh.
Burger Singh is the only Made-in-India brand to compete with the international giants and is one of India's fastest-growing and most successful burger chains. The company achieved the right unit level economics and is scaling rapidly, registering a 223% growth in the past year with the launch of 50 outlets since 2020.
“Kabir and his team have built Burger Singh with excellent unit level economics which are at par, if not better than, some of the MNC burger chains too,” said Neil Bahal, Founder & CEO - Negen Capital by adding that QSR space in India is in a very exciting proposition right now due to the Indian consumption landscape moving to the next stage of evolution.
The company launched its first outlet in 2014 in the city of Gurugram and operates 80+ outlets in Delhi NCR, Lucknow, Jaipur, Dehradun, Jammu, Nagpur, Ahmedabad, Jhansi, Chandigarh, Amritsar and others with another 12 franchises under fit-outs across the country.
Homegrown burger chain, Burger Singh, is making further inroads into Tier-II and III cities in India, with plans to add 80 more outlets by the end of FY-23.
The brand is looking to expand aggressively in Tier-II and III cities like Jabalpur, Guwahati, Saharsa, and also in existing cities like Chandigarh, Lucknow, and Gurgaon.
"Due to increase in nuclear families, infrastructure growth, higher disposable incomes, working women and changing lifestyles, there is a steep rise in QSR spending patterns in Tier- 2 and 3 cities. In many ways, these cities are the future of the Indian Fast Food Industry, and we aim to bring our unique offerings of Indian fusion burgers to this new consumer cohort," said Kabir Jeet Singh, Founder & CEO, Burger Singh.
The QSR chain, known for its Indianised burger and their ingenious names, said the move is part of the company's plans to capitalise on the changing economic and demographic profiles of consumers in Tier-II and III cities who are aware of the global trends and are increasingly dining out.
Burger Singh opened its 50th outlet in December 2021, signalling the sharp rise in brand growth. The QSR chain is the third-largest burger brand in India by volume and recorded a 400% growth in annual revenue during the Covid-19 pandemic. This significant growth is also linked to the QSR Chain's financially successful franchises.
"We are looking for young, hungry entrepreneurs who are interested in partnering with us in promoting the world's largest Indianised burger brand, thereby creating a legacy of Indian burgers," said Kabir.
Burger Singh has witnessed a profitable business in tier-II cities as the operating cost is less, and it receives more dine-in orders than online orders. Offline store sales are higher, as there are no commissions involved and there is decent discounting.
Burger Singh is the only Made in India brand to compete at scale with the international giants and is one of India's fastest-growing and most highly successful burger chains in the QSR category. The company had launched its first outlet in 2014 in the city of Gurugram, and since then, the chain has seen a rapid rollout across India, with its footprint spread in cities like Delhi NCR, Lucknow, Jaipur, Dehradun, Nagpur, Ahmedabad, Chandigarh, Patiala and others with another 12 franchises under fit-outs across the country. The brand also has its presence in the International Market with 3 outlets and a food truck in London. The chain is also known for being the first Indian burger chain to establish an international presence with three outlets and one food truck in London.
Indianised fusion burger chain Burger Singh has launched its first Vegetarian only outlet in Pushpak Complex, Prahlad Nagar, Ahmedabad.
By 2022, the company aims to have over 45 outlets in Ahmedabad, Surat, Vadodara and Rajkot.
"Gujarat is a phenomenal market on account of the tremendous love for food. To add to the excellent street food options available in the state, we are bringing our wide range of vegetarian burgers, curated especially to match the vibrant flavours of Gujarat," said Kabir Jeet Singh, CEO and Co-founder, Burger Singh.
Also Read: Burger Singh signs master-franchise deal in Gujarat, to setup 40 outlets
Burger Singh has capitalised on the unique Indian palate and has catapulted to new heights by fusing Indian flavours into western burgers and is also renowned for its vegetarian range of products.
Presently 60% of all Burger Singh sales countrywide come from their vegetarian offerings. The Veg menu includes a wide variety of Burger ranges - Potato Crunch, Udta Punjab 2.0, Crispy Paneer Bhurji, Veg Keema, and many more.
Currently, the burger chain has 35+ outlets across India with other 26 franchises under fit-outs across the country in cities like Lucknow, Jaipur, Nagpur, Hyderabad, Surat, Delhi NCR, and Chandigarh.
May Interest: Burger Singh takes safety ahead, introduces CCTV Footage Access for Its Customers
The brand also has established an international presence with three outlets and one food truck in London. The respective franchise partner of Burger Singh has plans to take this number up to 17 in the next three years.
Burger Singh has signed a master franchise deal in Gujarat to expand its business in the region.
The deal will see the company and the master franchise open 40 outlets within the next two years in Ahmedabad, Surat, Vadodara, Rajkot, and other cities of the state.
The 40 outlets will be a mix of dine-in and take away outlets along with some strategically placed cloud kitchens.
Also Read: Burger Singh focuses on franchising, enters Gujarat, Punjab
The Master Franchise will also be seeking suitable sub-franchisees in the area.
"Gujarat has a vibrant food market with huge potential. Eating out is a major source of entertainment in the state, and the people love going out with friends and family to bond over a good meal,” said Rahul Seth, Chief of Staff at Burger Singh.
The chain has capitalised on the unique Indian palate and has catapulted to new heights by fusing Indian flavours into western burgers.
They have become extremely popular with their customers and are now one of the highest-selling burger chains in Delhi, Hyderabad, Jaipur and Dehradun.
"Our franchise options are the perfect opportunity for those who have an entrepreneurial appetite and propensity to progress at a good pace. With a proven business model, high returns on investment, quick service and delivery-focused outlets, we are seeking franchise partners in Gujarat to become a part of our vision to make Burger Singh one of the most loved burger chains in the country,” he further added.
May Interest: Burger Singh takes safety ahead, introduces CCTV Footage Access for Its Customers
The Master Franchise in Gujarat has been taken up by Balaji FoodWorks, a company established by two aspiring and young entrepreneurs, Harshil Soni and Yash Patel.
Hailing from industrial family background, they quit their corporate jobs to pursue their passion in the world of flavour and food.
With an established international presence with three outlets and one food truck in London, the burger chain has nearly 50 outlets across India with another 20 franchises under fit-outs across the country.
India's homegrown brand of burgers Burger Singh has introduced CCTV footage access to burger lovers with an innovative endeavour that aims to show customers how their order is cooked.
This initiative is the final leg of a campaign called Your Safety First and will give the customers access to CCTV footage of the Burger Singh kitchen for the duration in which their meal is prepared.
Your Safety First campaign was launched by Burger Singh to ensure the safety and security of its customers at every stage of the value chain, from raw material at the warehouse to the order at the customer's doorstep.
"At Burger Singh, we believe in utmost transparency, and as a final edition to our initiative, Your Safety First, we are giving customers direct access to our CCTV cameras to assess the quality and safety measures by their own eyes,” said Kabir Jeet Singh, CEO & Co-founder at Burger Singh
The burger chain believes in complete transparency and is confident about the measures it takes to ensure hygiene and safety.
As an added assurance to its customers, the chain has opened up its kitchen for the customer to see.
The customer can get access to the footage by visiting burgersinghonline.com/yoursafetyfirst and entering the order ID they receive while ordering from either Burger Singh, Zomato or Swiggy.
Hygiene and safety have been an essential driver and biggest influencer of consumer decisions in the food and beverage space. The pandemic has further reinforced the need for proper safety measures, and almost all types of eateries are taking necessary precautions like staff temperature checks, frequent sanitisation, cross ventilation, etc.
Every Burger Singh employee practices social distancing and is screened for COVID-19 every ten days. The employees undergo COVID antibody tests regularly, and the company keeps track of employee movement through an internal app to reduce the risk of infection.
To ensure contactless deliveries, Burger Singh has switched entirely to online modes of payment, and the order is left at the doors of the customer. The customer receives the food, a sanitiser pouch and the bill along with the details of the staff members (Name, body temperature, etc.) who either prepared or handled their order.
Burger Singh is rapidly expanding all over the country through its cloud kitchens and franchise models. Currently, the burger chain has 35+ outlets across India with another 20 franchises under fit-outs. The brand also has established an international presence with three outlets in London through franchises.
Indianised burger chain is planning to enter Gujarat and Punjab by offering franchise opportunities to encourage entrepreneurship and Make-in-India.
It currently owns 35+ outlets across India with another 20 franchises under fit-outs across the country in cities like Lucknow, Jaipur, Nagpur, Ahmedabad, Surat, Delhi NCR, and Chandigarh. It also has operations in London.
Currently, the burger chain is offering a franchise option only on the cloud kitchen models focused entirely on home deliveries.
It aims to have over 45 outlets in Ahmedabad, Surat, Vadodara and Rajkot. Whereas, 12 outlets in Chandigarh, Ludhiana, Jalandhar, Pathankot and other tier-3 cities in the Punjab region respectively.
“Punjab is the land of entrepreneurs and we are excited about launching in the state. As a growing brand, we offer an exciting business opportunity, where multifold return on investment can be expected with a lean business model & capital costs,” said Rahul Seth, Chief of Staff at Burger Singh on his entry in the market.
The brand has recently closed one deal in Ahmedabad, and a master franchise deal in Surat for three cloud kitchens in the city which will be operational in a few months.
"We are offering an opportunity to the aspiring entrepreneurs of Gujarat to become self-reliant by becoming our franchise partners and a chance to grow with the largest chain of Indianised burgers in the world." said Kabir Jeet Singh, CEO and Co-founder of Burger Singh on his Gujarat venture.
For Gujarat, the brand has decided to come up with a wider variety of veg variants and will also operate some outlets that will be purely vegetarian. Whereas, its menu in Punjab is inspired by the local flavours of the state.
The restaurant owners with existing infrastructures can utilise their already running space and start a Burger Singh franchise with even lesser investment (less than 13 lacs). Burger Singh franchise is also an excellent option for shop owners and people with a typical real estate locations like 2nd, 3rd floor with extremely low rentals for more details here is the company's website - www.burgersinghonline.com/franchise
The brand also has established an international presence with three outlets and one food truck in London. The respective franchise partner of Burger Singh has plans to take this number up to 17 in the next three years. Burger Singh's franchise managers are aggressively working on increasing the number of franchises across the country; with Delhi NCR, Punjab, Gujarat, UP, MP, Maharashtra, Telangana, and Karnataka being the regions with the highest interest in the franchise opportunities.
Tipping Mr Pink, the parent company of Burger Singh, has unveiled its first cloud kitchen QSR, Bowl Hub. The new brand has launched 17 simultaneous outlets across Delhi, Gurugram and Noida.
Bowl Hub has become one of the first few single-serve-bowl meal brands in the region for urban millennials and office goers, who are looking for every day quick and convenient single-serving at everyday price points.
Kabir Jeet Singh, Founder of Tipping Mr Pink, said, “For the last few months, we had been incubating the brand out of some of our existing cloud kitchens under a different project name. This was to validate our recipes, taste, and customer expectations and also to measure the unit-level economics that would work for us in the long run. Once we are confident of a product, the Tipping Mr Pink team has the ability to scale things up aggressively in no time.”
Recently, Tipping Mr Pink has also raised an undisclosed amount of funding from several marquee investors. The firm is planning to aggressively increase the footprint of both its brands, Burger Singh and Bowl Hub, in the coming few years.
Cloud kitchen market in India
The cloud kitchens, which are primarily a restaurant kitchen that takes online orders without a dine-in facility, are the new game-changers in the market.
According to the industry estimates, the daily online order volume of food has increased to 15 lakh per day since September 2018, while it was just 3.7 lakh in the same month previous year. The phenomenal growth of online food delivery market, which is estimated to be more than $15 billion, has also had a direct impact on the growth of cloud kitchens in India.
Frost & Sullivan estimated, in 2018, that the industry is at $82 billion in terms of gross revenue bookings. It is set to over double to $200 billion by 2025, backed by a cumulative growth rate of 14%.
Benefits of Cloud Kitchens
The new concept of 'cloud kitchens', which involves low operating costs and high-profit margins, is gaining increasing traction among F&B players.
A cloud kitchen, usually situated in a remote (read cost-effective) area, is essentially space where food is prepared for delivery only and has no dine-in or takeaway facilities. In many cases, small eateries come together to share a kitchen facility where deliveries can be made easily.
Cloud kitchens reduce real estate costs as they do not require prime locations. Also, because of the fact that kitchen space is shared by many players and the production costs are much lower, the opportunity to scale up remains high.
Burger Singh is planning to add 10 more outlets in its existing market before the end of this year. Launched in 2014, the home-grown fast food chain has a presence in West and North India with 30 outlets in Delhi NCR, Jaipur, Dehradun, Nagpur and Pune.
The burger chain has forayed into the UK market with two outlets in London. It targets to drive Burger Singh’s international expansion by taking Indian flavours across the world.
The brand has secured $6 million in Series A funding from both strategic and angel investors till date.
Also Read: Top 8 QSR Segments That Are Steaming Hot Franchise Opportunities
Burger Singh selling fries at Re 1 to woo young foodies
The fast food chain has recently launched a witty and unique marketing campaign, providing fries complimentary with any burger at just Re 1. This has been done to attract youngsters to its stores. The brand is known for its Indian taste and flavours in comparison to other burger brands in the QSR category.
In order to generate buzz and popularise the campaign, Burger Singh has chosen offline branding and has connected with one thousand auto-rickshaws in Delhi-NCR. The QSR chain has also collaborated with apps like Inshorts and Saavn to advertise on the digital medium.
Kabir Jeet Singh, Founder and Chief Executive Officer, Burger Singh, said, “We get a lot of repeat customers because of our fries. We've curated an entire category around fries with 4 distinct flavours. Our target audience is just about anyone who loves to eat ‘burgers and fries’, everyone from school children to working professionals.”
Also Read: Reasons Why QSR Franchise Is Booming In India
Burger Franchise booming in India
In India, increase in disposable income has, in turn, increased the frequency of dining out. According to another report, the Indian fast food market is likely to grow at a compound annual growth rate (CAGR) of 18% by 2020 due to changing consumer behaviour and demography. This further indicates that India is sailing in the same boat as the US when it comes to fast food consumption.
Burgers are widely known as the most beloved food of the Americans. On average, Americans eat three burgers a week and about 14 billion burgers a year.
After the entry of popular US-based QSR chains like McDonald’s and Burger King in India, burgers have gained popularity in the country too.
Burger’s popularity has made it a lucrative QSR franchise for Indian players. An Indian home-grown brand Burger Singh is also operating on the franchise model. The brand has become one of the most innovative and popular burger chains with a presence in pan Asia and the UK.
Burger Singh has received an undisclosed funding round from existing investors Ashish Dhavan and Sanjeev Bhikchandani. They were also joined by new investors Salgaocar Family Office of Goa, Raghuvanshi Investments Private Limited, family office of Sona Groups MD Sanjay Kapoor and Vikramaditya Mohan Thapar Family Trust. This round was led by RB Investments, a Singapore Based Venture Capital firm, who were also early-stage investors in Swiggy.
The Delhi-based quirky Indian burger brand plans to drive growth by opening Company owned as well as Franchisee owned restaurants. The brand plans to double its workforce by adding another 400 people through its restaurant network in the next 18 months.
The company has invested heavily in its supply chain over the last 6 months which now gives them the capability of having a national reach. The company, however, remains cautious in its approach to its geographical expansion which remains rooted in its philosophy of exploiting demand and supply imbalances.
Kabir Jeet Singh, Founder and CEO, Burger Singh, said, “The online burger delivery segment’s growth rate has only been second to that of biryanis and I feel we are in a good position to capitalise on our early successes. We have a really good product that we are very confident of and I think we have been able to achieve consistency of quality and service, which has been rewarded by the consumer via high repeat rates. We want to maintain our rate of growth rate at a comfortable and steady pace.”
Burger Singh is the largest chain of non-franchisee-based home-grown burger brands in India, which currently has the capability of serving 18.6 million people through its network. In total, it has 23 restaurants based in the Delhi NCR and 4 more spread across Nagpur, Dehradun and Jaipur. Burger Singh also has an international presence through the franchisee route and has opened 4 outlets in the last 12 months in London, the latest format being an innovative food truck at the Excel exhibition centre, London.
Indianised burger chain Burger Singh has unveiled five new burgers that are twists on their popular offerings. The new burgers include both vegetarian and non-vegetarian options like Shahi Paneer, Mac and cheese, Andewalla, Udta Punjab 2.0 with a cheese-filled patty and 377 Pack.
Burger Singh has also added new beverages to its menu. These include Tony Pappeh Di Anar Shikanji, Tony Pappeh Da Raw Mango and Tony Pappeh Di Jamun Shikanji. The beverages are inspired by Burger Singh's famous Tony Pappeh da Jeera Soda, and have been launched on popular demand for Burger Singh customers.
Rahul Seth, Chief of Staff, Burger Singh, said, “It is our initiative to celebrate love for all. The range has been specially crafted for vegetarians and non-vegetarians alike, democratising love and Indian flavours.”
“The new range of beverages is inspired by Indian flavours, and further enhances our India-inspired menu,” he further added.
One of the largest chains of homegrown Indian flavour burgers Burger Singh is hiring over 100 employees in the next two years in the pink city.
The most loved chain of Indianised burgers recently announced its Jaipur hiring and expansion plan for the next two years.
Burger Singh also aims to open six new outlets in Jaipur within next 24 months.
"Jaipur is one of the top business markets for us, and we will be launching six new outlets in the city within the next 2 years,” shared Kabir Jeet Singh, Founder and CEO of Burger Singh.
The hiring will be made for both, on ground operations, and the corporate office.
Burger Singh currently has 420 employees in Delhi NCR. "To support our operations in the city, we shall employ over 100 resources", added Singh.
The burger chain has already stepped in the UK (United Kingdom) with two outlets at North London and planning to set up more in the coming years. Also, the company plans to invest substantially in the burgeoning concept of drive-through and aims to launch 10 drive-thru outlets in next two years.
It has a strong presence in West & North India with 25 outlets in Delhi NCR, Jaipur, Dehradun, Nagpur and Pune.
Burger Singh raised over $4 Million in two rounds of pre-seed funding and Series A funding from both strategic & angel investors.
भारतीय बर्गर श्रृंखला बर्गर सिंह ने हाल ही में गुरुग्राम में अपना पहला 'ड्राइव-थ्रू' आउटलेट शुरू किया है। ये आउटलेट गोल्फ कोर्स रोड पर लॉन्च किया गया है। इस श्रृंखला ने ड्राइव थ्रू के सफल कॉन्सेप्ट में निवेश करने की योजना भी बनाई है।
लॉन्चिंग और अपने आगे की योजना के बारे में बात करते हुए बर्गर सिंह के को-फाउंडर और सीईओ कबीर जीत सिंह ने कहा, 'उपभोक्ताओं का अनुभव लगातार बढ़ रहा है और ड्राइव थ्रू की लोकप्रियता की वजह से स्विफ्ट और कुशल आउटलेट की मांग को मान्य किया है।'
2020 तक कंपनी ने देश में अपने 100 आउटलेट खोलने का उद्देश्य रखा है।
वर्तमान में बर्गर श्रृंखला के के 25 से ज्यादा आउटलेट हैं जो दिल्ली एनसीआर क्षेत्र में स्थापित हैं। श्रृंखला के अन्य पुणे, नागपुर और देहरादून में हैं। इसके अलावा ब्रांड के दो आउटलेट यूके के लंदन में भी हैं।
Indian burger chain Burger Singh recently started its first ‘drive-thru’ outlet in Gurugram. Launched on the Golf Course road, the chain has also planned to invest in the thriving concept of drive-thru outlets.
Sharing insights on the launch and further plans, Kabir Jeet Singh, Co-founder and CEO of Burger Singh said, “Consumer experiences are constantly evolving, and the demand for swift and efficient food outlets has been validated by the popularity of drive-thru outlets. By 2022, over 10 per cent of our outlets in the country will be drive-thru outlets.”
By 2022, the company aims to open 100 outlets in the country.
The burger chain currently has over 25 outlets, a majority of which are located in the Delhi-NCR region. The other outlets are in Pune, Nagpur and Dehradun. Apart from this, the brand also has a strong presence in the UK with two outlets in London.
क्विक सर्विस रेस्टोरेंट (QSR) स्टार्ट-अप बर्गर सिंह का उद्देश्य इस वित्तीय वर्ष में 30 करोड़ के मेट रेवेन्यू को पाना है। कंपनी वित्तीय वर्ष 2020 तक इसे 72 करोड़ तक करना चाहती है।
बर्गर सिंह के सीईओ और फाउंडर कबीर जीत सिंह ने कहा, 'इस वित्तीय वर्ष में हमारा ब्रेक-ईवन तोड़ने का उद्देश्य है।'
उन्होंने कहा, 'अभी तक का ज्यादातर बिजनेस वर्ड ऑफ माउथ के माध्यम से ही आया है, कंपनी अपने विज्ञापन और मार्केटिंग में रेवेन्यू का सिर्फ दस प्रतिशत ही खर्च करती है। हम विज्ञापन करने के लिए टीवी का इस्तेमाल नहीं करते क्योंकि इसके माध्यम की ज्यादा पहुंच है और इस समय ये हमारे बिल में फिट भी नहीं होता क्योंकि हम कुछ ही मार्केट में मौजूद हैं। फिलहाल हम सोशल मीडिया इस्तेमाल करने के अलावा ऑनलाइन विज्ञापन करते हैं और अपने सूचना पत्र बांटते हैं।'
बर्गर सिंह वित्तीय वर्ष 2020 तक अपने 30 स्टोर्स खोलने के बारे में योजना बना रहा है। इसके बाद स्टोर्स की सुल संख्या 57 हो जाएगी। कंपनी का टारगेट एक महीने में दो आउटलेट खोलने का है।
कबीर जीत सिंह ने आगे कहा, 'अगले 13-14 महीनों के अंदर ही हर किसी तक बर्गर सिंह की पहुंच होगी।'
ये QSR फर्म 45-50 करोड़ रुपए की रेंज में नए फंड बढ़ाने की योजना में लगी है।
उन्होंने कहा, 'हम एक रणनीतिक इंवेस्टर की तलाश कर रहे हैं, जो पैसे से ज्यादा कुछ लेकर आए। हम ऐसे इंवेस्टर्स की तलाश में हैं जो हमें एक सफल कंपनी बनाने के लिए अपना दस साल का समय दे सके।'
Burger Singh, quick service restaurant (QSR) start-up, is aiming a net revenue of Rs 30 crore in FY19. The company is also eyeing a revenue target of Rs 72 crore by the end of FY20.
Kabir Jeet Singh, CEO and Founder, Burger Singh, said, "We aim to break-even in this fiscal."
"Much of the business so far has come through word-of-mouth, with the company spending just 10% of its revenue on advertising and marketing. We don't use the TV for advertising, as the medium has a bigger reach, and right now it doesn’t fit the bill as we a present in select markets. We currently advertise online besides using social media, and distributing leaflets," Singh further stated.
Burger Singh is further looking to increase the number of stores to 30 by the end of FY20, thereby taking the total number of stores to 57. The company's target is to try and launch two outlets a month.
"The aim is that in the next 13-14 months, everybody should have an access to Burger Singh," Singh added.
The QSR firm also plans to raise fresh funds in the range of Rs 45-Rs 50 crore.
Singh said, "We are looking for a strategic investor, someone who comes in with more than simply money. We are looking for investors who can give us a horizon of 10 years to successfully build the company."
Burger Singh, the largest chain of homegrown Indian-flavoured burgers in the quick service restaurant (QSR) category, has launched an outlet in Mansarovar, Jaipur. It will open another outlet in the same city soon at M I Road.
The newly opened outlet will be serviced by 20 employees. The Jaipur outlets' management will be taken care of by the head office in Gurugram, Haryana.
Burger Singh is planning to operate a total of five stores by mid-2019, hence the number of stores will total seven by the end of 2019.
Kabir Jeet Singh, Chief Executive Officer (CEO) and Founder, Burger Singh, said, "Jaipur is a promising market for burgers in particular. The current players there have been turning over phenomenal numbers. As an established chain, we feel we will be able to add to the value proposition for the customer in terms of food, quality, and price."
Burger Singh is looking to raise around Rs 50 crore in Series B round of funding by 2019. The homegrown quick-service restaurant chain will raise the funds to expand its outlet network from the existing 25 to 100 by 2020 end.
The company's current investors along with new investors may participate in this round.
Kabir Jeet Singh, Founder and CEO, Burger Singh, said, "We will start looking out for Series B round of funding in a tune of Rs 50 crore before the end of this financial year. Once we start the talks, it may take us up to six months to close the round. The move will help us to become a national player."
The first outlet of Burger Singh was opened in November 2014. The firm has raised more than $1 million in pre-series A funding from both strategic and angel investors such as Ashvin Chadda, Rahul Singh, Dheeraj Jain, Ranvijay Singh, and Avtar Moga.
"I am very happy with my current investor set. But I would like to get a little diversity in the group. Somebody who brings in something more than just money would be ideal," Singh further said.
Recently, the QSR chain has launched its two restaurants in Central London. It aims to reach 40 outlets by the end of this year and 100 outlets by 2020.
A new breed of Indian startups is increasingly stepping out of the safe haven of Indian shores to test uncharted waters. From cab-hailing companies and craft beer startups to homegrown quick service restaurant (QSR) chains, global markets are the new destinations for founders of these desi brands.
For instance, Londoners will soon be able to bite into Bihari gosht burgers and aloo pyaz rings, thanks to Gurgaon-headquartered QSR startup Burger Singh that has started operations in the UK. The company, which serves Indianised variants of the fast food that go by the names of Malabar Express and Bunty Pappeh Da Aloo burger, has piloted two outlets in the UK and plans to launch 18 more by 2021.
Similarly, the Bengaluru headquartered Ola — Uber’s rival in India — said on Tuesday that it plans to start business in the UK.
In June, hotel aggregator Oyo Rooms expanded to China and has plans to foray into European markets.
New Delhi-based B9 Beverages, the maker of craft beer Bira 91, has started selling its beer in the US and Southeast Asia, while its smaller rival White Rhino has tapped into the UK and Nepal to compete with local brands.
“Barriers like high transportation costs to foreign markets that existed for traditional businesses 20 years ago are no longer there,” said Ankur Jain, founder of Bira.
At the same time, Indian entrepreneurs have been quick to realise that what works in India may need some tweaking to suit global tastes. “The packaging of White Rhino beer that is being sold in the UK has a higher aesthetic value,” said founder of White Rhino, Ishan Puri. The labels on the bottles boast distinct Indian motifs and Devnagri script.
Likewise, Burger Singh outlets in the UK will serve liquor and will function on the lines of a pub, said the cofounder of the chain, Kabir Jeet Singh.
Burger Singh, Quick Service Restaurant (QSR), celebrates Indian Army's 'Surgical Strike' to counter terrorism which has been growing at a rapid rate near LOC. The retaliation from the army came right after the recent terrorist attack on its Uri base at LOC in which, four heavily armed terrorist vandalized the army base killing 17 army personnel.
Celebrating the move, Burger Singh also rejoices the success of the army's operation by circulating a mass message among the customers stating that the fast food chain is offering 20 per cent discount on all orders. The message stated that in light of the surgical strike by India defence forces on terrorist camps (POK), we offer 20 per cent off on all orders on www.burgersinghonline.com. Coupon code:fpak20.
However, the brand was taken for a troll on social media calling its strategy as 'savage marketing'. The Gudgaon-based fast food outlet is backed up actor Rannvijay Singh. On its facebook page, the brand has received a mix response from its followers, some condemned the move while some appreciated by calling it as 'Celebration of Success'.
Nusra
Tipping Mr Pink Pvt Ltd, which owns burger chain and online ordering platform Burger Singh, has raised Rs 2.2 crore (around $5k) to expand its services in Delhi-NCR.
Started in November 2014 by Kabir Jeet Singh, Rahul Seth and Nitin Rana, three childhood friends, the company has raised the money from group of angel investors including Avtar Monga, COO, IDFC Bank; Dheeraj Jain, partner at Redcliffe Capital, a UK-based hedge fund; angel investor Ashvin Chadha; and early-stage investor Udaan Angels.
At present Burger Singh is running four outlets in Gurgaon and is planning to open two more in next six month entering to Delhi.
“Online ordering ensures minimum error in placing and delivering orders. We aim to enhance the technology so that automated text message goes to the customer with the tracking information. They will be able to get live update of the food being dispatched. The aim is to Uberize the delivery and thus enhance the customer experience,” shared Singh.
Before starting his own venture, Singh was general manager, North India, at the Pint Room; Seth worked at Hope Monkey, a social crowd funding platform, and Rana was employed with restaurants such as Pizza Hut, KFC and Thank God Its Friday.
Sharing more about the revenue, Singh added, around 35 per cent of the business comes from dine-in, while delivery and takeaway consist of the rest of the business.
The group is also planning to raise another $3 million and will be initiating conversation with institutional investors in a few months.
“Smart menu, solid and impressive on-ground team and filling portions of food, Burger Singh has all the right ingredients for a potential global Indian QSR,” said Dheeraj Jain of Redcliffe Capital.
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