CCL Products Acquires Coffee Brands from Lofbergs Group
CCL Products Acquires Coffee Brands from Lofbergs Group

CCL Products (India) Ltd, the leading instant coffee manufacturer in India, announced on Thursday that it has purchased six coffee brands from Lofbergs Group, a coffee roaster based in Sweden.

The acquisition includes popular brands such as Percol, Rocket Fuel, Plantation Wharf, The London Blend, Perk Up, and Percol Fusion.

The deal, valued at approximately £550,000 (Rs 5.68 crore), was made through the acquisition of Food Brands Group, a subsidiary of Lofbergs Group.
 

According to a statement, the acquisition will provide CCL with entry into prominent UK supermarkets.

The UK is recognized as the largest instant coffee market in Europe, with annual retail sales reaching USD 850 million (Rs 69,187 billion).
 

Established in 1906, Lofbergs Group has grown to become one of the largest coffee roasters in the Nordic region.

 With its headquarters located in Karlstad, Sweden, the company boasts a production capacity that is equivalent to over 10 million cups of coffee each day.

Lofbergs Group operates its own roasting facilities in Sweden, Norway, Denmark, and Latvia. The company distributes coffee in approximately ten markets across Northern Europe.

 

CCL Products (India) Ltd, founded in 1994, is among the largest global producers of private-label coffee. The company operates manufacturing facilities in India, Vietnam, and Switzerland.

The Percol brand, introduced in 1987, offers a diverse selection of coffee products, including instant coffee, roast and ground coffee, and coffee bags.

CCL CEO Praveen Jaipuriar expressed enthusiasm for the acquisition of Percol, acknowledging its impressive heritage as a brand.

He emphasized the importance of collaborating closely with their sales and marketing partner in the UK to drive innovation, introduce new products, and concentrate on both business-to-consumer (B2C) and business-to-business (B2B) marketing strategies to maximize the brand's value.
 

 
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