Charcoal Eats partners with Naagin Hot Sauce

Mumbai-based Charcoal Eats has partnered with Naagin Hot Sauce to pair hot sauces with a variety of delicious biryanis.

For many years, consumers who choose curated specialities like Biryani have struggled with a lack of sauce options. This space, which Raita or Curd previously dominated, now offers the option of pairing some of the world's hottest sauces with Biryani, a crowd-pleaser for spicy delicacy fans.

“At Charcoal Eats we strive to create great consumer experiences through intersection of cultures, flavors, and our own blend of uniqueness. Our friends at Naagin mirror our philosophy and belief that India has the ability to create great brands. Heart of this is the food but also the ability to engage with consumers and build an emotional relationship,” shared Mohammed Bhol, Co-Founder &Co-head, Product Development Charcoal Eats.

But, the twist here is the #TheBhootBiryani challenge. This is the hottest drop of the year. With their friends at Naagin, Charcoal Eats has launched the 'Spiciest Biryani in the World,' and it's HOT.

“Naagin and Charcoal eats are old taste buds. We’re all real food people here and have an obsession for good ingredients so it’s always been a great conversation when we talk new recipes and food exploration with them,” added Arjun Rastogi Co-founder, Naagin Sauce.