Choko la reveals its new identity
Choko la reveals its new identity

RI Bureau

Choko la, the Indian chocolate brand has unveiled an innovative brand identity and packaging during this festive season. The new visual identity and design aims to lend more crafted and premium image to the brand.

The new look is a modern design that rejuvenates the brand creating a constellation around the name Choko la. It is inspired from Mandala that describes celebrations and chocolates being synonymous to happiness are a celebration in every moment. With a change in brand imagery, Choko la is also introducing a whole new range of India inspired chocolate collection via their boutiques that have undergone a 360 degree change in terms of look and image.

Choko la has also introduced a new series India inspired chocolates in exotic flavours such as chilli surprise, tropical coconut and fennel fusion. With winters around the corner, the new additions to the product range are hot chocolate blends in hazelnut, cinnamon, classic milk, and white vanilla flavour.

“Our constant endeavour has been to develop the Couverture culture in India, where we can educate our customers on the difference between a Compound Chocolate and Couverture Chocolate.  With this new and unique approach in rebranding Choko la we aim to enhance consumer experience and add a sparkling touch in their special moments”, said Mr. Vibhu Mahajan, COO at Choko la.

Vasudha Munjal, daughter of Hero MotoCorp chairman Pawan Munjal, Choko la is a boutique for only the finest chocolates that now has many successful outlets and a state of the art manufacturing unit based in Delhi NCR. Ms. Munjal’s keen interest in chocolate took her to Cordon Bleu, London followed by the Barry Callebaut Academy in Singapore. Equipped with a blend of passion, confidence and talent, Ms. Munjal is all set to share her love for all things chocolate with the rest of the world.

Currently, Choko la has 5 Boutiques i.e. Khan Market, DLF Promenade-Vasant Kunj, Select City Walk-Saket, Airport T1D, Airport T3 International and 1 Cafe in Cyber Hub-Gurgaon in Delhi-NCR.

Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading