Cloud-kitchen brand Kitch launches in Saudi Arabia, UAE

Saudi Arabia and UAE gets its first hybrid cloud-kitchen brand Kitch.

Brainchild of region’s food and beverage expert Walid Hajj and Saudi-based entrepreneur Fahad Alhokair, Kitch, represent two important aspects of the business- kitchen and technology.

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The group has also raised $15 million to enter new markets as well as provide an option to diversify and scale their food delivery and customer engagement with minimal investment, reported Arab News.

“We are thrilled to launch the region’s first hybrid cloud-kitchen and premium store-front operator Kitch. Saudi Arabia and the UAE offer huge potential for this concept, and we are looking to be a part of an industry valued at over $3 billion,’ said Hajj.

Kitch will offer a mix of new and existing brands in the region in addition to international franchises. The team will also test new restaurant concepts, menu items, and seasonal brands to deliver a differentiated customer experience.

It is planning to open four delivery kitchens in Riyadh within the first quarter of 2021 and an additional 15 kitchens across the GCC in the rest of the year.

Each delivery kitchen is spread over an area of 450 square meters to 500 square meters and is fully equipped to house around 10 food concepts, it added.

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“We are constantly on the lookout for new investment opportunities and we see a strong growth potential and bright future in the hybrid cloud-kitchen model of Kitch in both Saudi Arabia and the UAE,” added Alhokair.

Kitch’s team of F&B operators, brand strategists, and technology specialists is led by chief operating officer Yousef Al-Barqawi.