Coca-Cola to use its Advertising budget in Philippines for Covid-19 Relief

Coca-Cola Philippines is planning to spend P150 million to help front-liners and vulnerable communities during Covid-19.

Coca-Cola has decided to stop advertising and spend its budget for such on urgent humanitarian needs.

The money will be spent to deliver Coca-Cola products, including soft drinks and Wilkins water, to health workers and front-liners in public and private hospitals.

“We are deeply concerned about the growing impact of COVID-19 in the Philippines, especially in the most vulnerable parts of our communities,” said Winn Everhart, Company President and General Manager in a statement.

The fund will also be spent on providing Personal Protective Equipment (PPE) to health workers in partnership with TOWNS Foundation and UP Medical Foundation.

The company will also deliver food packs to the most vulnerable families and communities. It is working with NGOs Caritas Manila and Rise Against Hunger for this effort.

Coca-Cola will likewise provide support to its distributors who serve small sari-sari stores and carinderias.