Coca-Cola University has now taken the pledge of imparting technical skill and knowledge to 3.5 lakh people by December 2017. The varsity, known for running various skill development programmes for traditional trade (kirana store) retailers, is aiming to educate the people in grocery and convenience store retailing and food services.
As per the curriculum drafted by CCU, the training programme will going to be a blend of classroom training and CCU bus called 'Coca-Cola University on Wheels'. Though the university has been involved in training kirana retailers under its programme called 'Parivartan' from past eight years, it has recently added a module on quality and food services.
The training module has been designed by CCU based on two key insights lack of hygiene and the importance of good customer service. CCU certified trainers will conduct three hourlong trainings through presentations, live-examples as well as through videos, in regional languages.
The module will highlight the challenges faced by the owners and employers running small dhabas and other small food service outlets and will also train them on how to cope-up with these hurdles. According to the National Restaurant Association of India (NRAI) projections, the unorganized segment within the food services industry is expected to be a US $45 billion market by 2021. This segment is expected to provide direct employment to 50 per cent of the projected workforce of 8.7 million people by 2021.
Sameer Wadhawan, VP, HR and services, Coca-Cola India and South West Asia said that other than through Parivartan, varsity is also partners in programmes that are training people with disabilities, in programmes that are training farmers in sustainable and efficient agriculture practices etc. CCU shares India's urgency on skill training and want to do more than its fair share towards this goal.
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