Costa Coffee to be launched in 10 of Coca-Cola HBC's markets

Coca-Cola HBC (Coca‑Cola Hellenic Bottling Company) is planning to launch Costa Coffee products in at least 10 of its 28 markets next year. The move is part of Coca-Cola HBC’s aim to address a broad range of consumer and customer needs across multiple channels.

The company will be introducing Costa Coffee in European markets, including Bulgaria, Greece, Hungary, Poland, Romania, Russia and Switzerland.

Zoran Bogdanovic, CEO of Coca-Cola HBC, said, “This is fantastic news that will build genuine value for our customers and for us. Adding a brand as strong as Costa Coffee to our portfolio will allow us to capture more consumer occasions, to partner even more closely with our customers across all channels and strengthen our ability to address every drinking moment throughout the day.

“Our well-established infrastructure, processes and capabilities around coffee mean that we will hit the ground running with this exciting opportunity,” Zoran further stated.

Jennifer Mann, President of Global Ventures for The Coca-Cola Company, added, “We’re thrilled to partner with Coca-Cola HBC to bring our great coffee to more consumers. This new agreement is another example of how Costa Coffee is helping Coca-Cola become a total beverage company.”

Costa Coffee was acquired by The Coca-Cola Company in January 2019 in a deal worth £3.9 billion.