Creambell enters mini ice cream stick range

Creambell, one of India’s fastest growing ice cream brands has launched its Maxxum Mini range of ice cream sticks.

Creambell is the first Ice Cream brand in India to launch this internationally popular range of ‘Minis’ in the premium category.

Hugely popular in European markets, Ice Cream Minis are great for ‘on-the-go’ consumption because of their easy-to-eat smaller size and make for a great summer-time snack or can be served as individual dessert at social events, parties and dinners.

“We are proud to be the first brand to introduce premium Mini bars in India. Impulse segment is today the fastest growing in Ice cream market. With ice creams becoming among the most popular snacking option among consumers, we are sure that Creambell’s Maxxum Mini range will prove to be a great choice for both-those looking for a quick snack on the go or a small treat at home,” shared Nitin Arora, Chief Executive Officer, Creambell Ice Cream. Maxxum Mini packs a powerful punch with its exotic combination of flavours and textures.

It has currently been introduced in two exciting variants: Pina-Orange and Chocolate Cookie. While Pina-Orange is encased in a bar with a delicious mix of pineapple flavour infused with vanilla ice cream and coated with tangy orange on the outside, Chocolate Cookie is a rich concoction of caramel flavoured ice cream with soft cookie bits inside, coated with smooth and luscious chocolate.

Maxxum Mini is manufactured using new extrusion technology that lends a more dense, smooth and luxurious texture to ice cream. The Minis will also be available in fun packs of four for home consumption.