Creambell introduces 'Double Crush' heart shaped ice cream

Creambell, one of the India’s fastest growing ice cream brands has added ‘Doble Crush’, the first ever heart shaped ice cream candy to its innovative range.

The Double Crush Ice cream is a mixture of Vanilla and Strawberry, moulded in the shape of a heart with a white chocolate coating. Speaking on the occasion of the launch of the Double Crush Ice cream, Nitin Arora, Chief Executive Officer, Creambell Ice Cream, said, “We are proud to introduce the industry’s first ever heart shaped ice cream candy. Double Crush promises to be extremely popular as a fun, delicious and inexpensive treat for any time of day or night or occasion. It has a captivating twist of taste and has great significance each time you buy one for your loved ones.”

Double Crush ice-cream is priced at Rs 20 and will be available across all the outlets, retailers and pushcarts. Creambell is one of India’s leading ice cream brands launched in year 2003 under Devyani International led by Ravi Jaipuria and has been known for coming up with innovative products. It has to its credit several firsts in the Indian ice cream market and is a market leader in many segments such as ice cream cakes and desserts. Creambell is also known for its unique packaging of products and season based innovations.