Curefoods acquires franchise rights for US-based Sbarro; to open 50 outlets by 2025
Curefoods acquires franchise rights for US-based Sbarro; to open 50 outlets by 2025

India’s fastest-growing cloud kitchen brand Curefoods has acquired the franchise rights to run and operate US-based pizza chain Sbarro in south India.

It also owns brands like EatFit, CakeZone, and Great Indian Khichdi.

“Pizza, as a category, enjoys immense popularity in India and having a New York-style pizza offering is a great addition overall to our portfolio at Curefoods. By working with an international brand such as Sbarro, we aim to leverage our expertise in scale and technology to amplify its presence further. This partnership will not only strengthen our presence in the pizza category but also help us serve a globally recognised and loved legacy pizza brand to the country,” shared Gokul Kandhi, Chief Business Officer at Curefoods.

Sbarro is a globally renowned pizza brand that specialises in New York-style pizzas and is currently present in 630 locations across 28 countries.

Sbarro India’s master franchise rights are operated by Upper Crust Foods Pvt. Ltd. The Sbarro brand first entered India in 2012 in an attempt to familiarise people with the pizza-by-the-slice concept.

As part of Curefoods, going forward Sbarro will see greater expansion in South India.

Curefoods plans to open around 50 Sbarro outlets in the next 3 years starting with Karnataka.

The expansion will consist of a mix of walk-in outlets and cloud kitchens to ensure maximum customer reach.

As a result of this partnership, the first Curefoods-owned Sbarro outlet is set to open in Bengaluru within the next quarter.

Sbarro has carved its niche in India over the past few years by delivering high-quality, fresh pizzas baked in the authentic New York style. The addition will complement Curefoods’ multi-brand multi-kitchen model, helping them expand their customer base in the pizza category and further grow their production capacity.

Curefoods also recently announced its merger with Mumbai-based Maverix. The merger made Curefoods India’s second-largest cloud kitchen with the largest manufacturing capability in the fresh food space.

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