Homegrown burger brand Burgrill is on is now on a pan-India expansion spree - starting with 6 new dine-in outlets in the state of Gujarat.
The brand intends to open these within the next 4 months in Ahmedabad, Vadodara and Surat.
This will take the 6-year-old QSR startup with 40+ outlets, closer to its 100-store target by the end of FY 2023 and 65+ outlets by the end of FY 2022.
As per Shreh Madan, one of the three co-founders “we have a very diverse menu that caters to people with different preferences and taste buds. Unlike most other burger startups, our expansive vegetarian menu doesn’t just have aloo patties but also offers a spread from beetroot to spinach and mushroom - a variety that vegetarians seldom get. This USP, along with a 75% grilled and healthy menu, has made us a favourite among vegetarian travellers from Gujarat who visit our outlets in Delhi, Chandigarh etc.”
The outlets will also make the brand available on marketplaces like Zomato, Swiggy and via self-delivery using DotPe.
Staying in sync with the sensibilities and preferences of the Gujarat audience, most outlets in the region will have a 100% vegetarian menu. One of the key highlights of this menu is a purely plant-based vegetarian burger called ‘Green Meat Pounder’ - made with soy protein, chickpea protein and a blend of plant-based fibres that offer the same texture and mouthfeel as chicken but are 100% vegetarian.
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