Desi snacks more on demand than western snacks in India

Indian snacking startup Samosa Singh is aiming to expand in 100-plus cloud kitchens by end of 2020. Currently, it operates in Bengaluru and Hyderabad, with plans to establish and consolidate its presence in South India.

Since its founding, Samosa Singh has partnered with leading national brands such as INOX, PVR Cinemas, and Café Coffee Day, among others. In 2019, the startup entered into strategic partnerships with multinational retailers for the launch of its ready-to-eat and ready-to-cook samosa ranges. Recently, it opened the flagship outlet at Bangalore International Airport. 

The brand has recently raised a total of $2.7 million in a Series A funding round led by SHE Capital, along with continued participation from follow-on investors Fireside Ventures. The funding round also saw participation from early-stage fund Equanimity Investments, Japan-based AET Fund, and the AL Trust.

This amount will enable the Bengaluru-based brand to scale up its operations, increase its production capabilities, and expand in multi-cities, while also allowing it to enter the households through their quick delivery via the cloud kitchen model. Samosa Singh was founded in 2016, with the objective of reinventing the king of Indian snacks, the samosa, and presenting it to customers in new and exciting ways. By elevating the familiar joyful experience, Samosa Singh has helped the preferred local snack come a long way from its humble street food origins.

Targeting India’s massive food market, estimated to cross $540 billion by 2020, the brand has emerged as a leading player in the ‘indulgent snacks’ category. Over 100,000 man-hours of R&D have resulted in samosas that are 56 percent lower in fat than their traditional counterparts. Among the brand’s unique offerings are the kadai paneer samosa, the achaari murg samosa, and their trademark chocolate samosa, the Chocossa.

Shikhar Veer Singh, Co-Founder & CEO, Samosa Singh, said, “Passion for our product drives everything we do, and we’re thrilled to have found a set of partners whose ideals align with ours. Their backing and experience will allow us to expand our presence pan-India and increase our production capacity manifold, enabling samosa lovers across the country to experience the change.”

Nidhi Singh, Co-Founder & COO, Samosa Singh, stated, “Samosa Singh was born from a simple realisation in India, leisure time and snack foods are both inextricably linked to the country’s cultural fabric. And what food better exemplifies our country than the versatile samosa. Through Samosa Singh we’ve found a way to strengthen this bond, and by positioning ourselves as leaders in the underpenetrated and fragmented gourmet snack market are poised for immense growth.”

Anisha Singh, Founding Partner of She capital, added, “She Capital was created with a vision to empower & enable high-growth women-led businesses in the country. As our first investment, Samosa Singh led by Nidhi is a great embodiment of this vision. What excited us about them is the unique insights & innovation that Nidhi & Shikhar bring to one of the most consumed snacks in the country. Building on technology, scientific research & key consumer insights without diluting the experience or quality for end-users is what makes this brand a great bet. We’re excited to partner with them as we make Samosa Singh a household name.”

Dadu’s, the sweets and snacks maker, is planning to make its international debut by mid-2020. The Hyderabad-based company is eyeing markets such as Singapore, Thailand, Dubai and eventually UK and US for its global foray.

Dadu’s is also investing Rs 30 crore in setting up a centralised kitchen as part of its plans to enter into the ready-to-eat segment by August 2020.

Rajesh Dadu, Managing Director of Dadu’s, said, “The company is close to clinching a deal to acquire 2.5 acres of land on Hyderabad’s outskirts for its proposed centralised kitchen that will not only make ready-to-eat items like items like frozen kulchas, parathas, samosas, packaged chole, rajma chawal as well as long-shelf-life products like pickles, relishes, snacks and sweets.”

“Once we have the centralised kitchen up and running, we intend to set up our outlets in Dubai, London, US, Singapore and Bangkok through the franchisee route. We also plan to have at least 20 branches of our contemporary cuisine fine dining brand Masala Republic in Hyderabad alone,” he added.

Avendus Future Leaders Fund has acquired a stake in domestic snacks firm Bikaji Foods International for Rs 40 crore. The private equity fund has bought a part of the stake held by two existing investors, Lighthouse and Intensive Softshare.

Future Leaders Fund focuses on investing in late-stage private companies in the consumer and financial services segments, through a secondary transaction.

Ritesh Chandra, Managing Partner and Head, Future Leaders Fund, said, "Bikaji has established itself as a leading company in the Indian ethnic snacks segment with a sizable market share, profitability and a platform geared for growth. With pan-India presence and favourable macro tailwinds, the company is expected to grow rapidly in the coming years."

Future Leaders Fund is eyeing to raise Rs 500 crore from individual and institutional investors. It plans to invest in eight to 10 companies with an average investment size of Rs 40-75 crore in its life cycle.

India’s biggest biscuit maker Britannia Industries is planning to launch salty snacks under its existing brand Time Pass by next month. With this, the company will enter the Rs 24,000 crore per annum salty snacks market, which is dominated by Haldiram's and Pepsico. 

This launch is part of the company's strategy to expand to non-biscuit segments. 

Varun Berry, Managing Director of Britannia Industries, said, "It will be a differentiated product range and we will leverage on the fact that we have about 80 factories making our products. In the snacking segment, transportation is the biggest cost but with our manufacturing footprint, our costs will remain tight and efficient."

Earlier, the Rs 10,000 crore Kolkata-headquartered company had forayed into the snacks category but exited after a few months. Berry stated, "This time, the outlook in the segment, our capabilities and the product characteristics are completely different."

In packaged consumer products, biscuits, snacks and dairy are the three largest categories in the country, accounting for a third of the nearly Rs 3.4 lakh crore market. 

Dadu's, the sweet and snacks store, has opened its 6th outlet at PNR Empire, KPHB, Hyderabad. The new store will offer Indian flavor mitai ice-cream such as Jalato ice-cream, premium range of kheer sweet ice cream, wedding cakes and gold foil sweets.

Rajesh Dadu, Owner, Dadu's, said, "Today marked an important milestone for Dadu's. We are confident that the new outlet will be an astounding success as we continue to stay firmly grounded to our Hyderabadi roots."

The company will soon launch another store in Kondapur. It is also planning to introduce five more stores by 2020 in Hyderabad.

Dadu's eyes focusing on exporting select products to the overseas market. It further plans to start new concept restaurants in near future.

Driven by the growing snacking habit of Indians, the world's leading flavour and fragrance company Givaudan has invested Rs 400 crore for expanding its manufacturing facility in India.

Monila Kothari, Givaudan's APAC Commercial Head, said, "Bakery products and snacking movement are the two key growth drivers for the company's growth of flavours business in India. Masala, butter and mango in beverages are the top most popular flavours in the Indian market."

Givaudan claims to have a 25% share of the world flavours and fragrance market and a 27% share of the Indian market. The company sources about 50% of its ingredients required for Indian operations locally. 

Gilles Andrier, Chief Executive Officer, Givaudan, stated, "We also source ingredients for natural flavours and fragrances like ginger, spices, jasmine etc from India. Of the 9 companies that we acquired in the past 4 years, 6 of them are in the manufacturing of natural ingredients. However, natural is more expensive and also the question of sustainability is involved in it."

46% business of Givaudan comes from the fragrance business, while the remaining 54% from the flavours business.

In what furthers the wave of consumer brands increasingly finding favour with India's venture capital ecosystem, Kishlay Foods which manufactures snacks, chips and biscuits has raised $15 million (Rs 100 crore) in its latest round of funding. The investment round was led by growth equity investment firm Norwest Venture Partners (NVP) and D.K. Surana, promoter of Intensive Softshare Services (Intensive).

The investment which also features a prominent secondary share sale component, will be used to primarily buyout the existing business partners, as also to expand distribution in North and East India markets, launch additional product lines, and enhance the management team.

“Kishlay foods is well positioned to penetrate deeper in its home markets and expand further in new geographies and products. Kishlay is excited to partner with NVP and Intensive and will benefit greatly from the support of external investors as it looks ahead on to its next phase of growth,” said Sandeep Bajaj, CEO of Kishlay Foods.

Founded in 2003, the Guwahati based firm is a significant regional player focused on the snacks market and currently has a dominant presence in North East India selling products under the brand names of “Non-Stop”, “Kishlay” and “Mamooz”. The product basket comprises extruded snacks, potato chips, biscuits and cookies.

The financing is expected to fuel growth towards establishing a stronger brand platform and capturing an increased share of the organized snack market in India. Mumbai based Intensive is also the sole syndicator and advisor to the deal.

“As part of Norwest’s investment focus on food tech, packaged food and food services, we have been tracking Kishlay Foods for a long time, and have been extremely impressed with the quality of the team, the company’s rapid growth and strategic execution,” said Sumer Juneja, Director at NVP India. “The large organized snacks market in India is estimated to be $8 billion and is growing at 20% CAGR. With its unique products and growing distribution network, Kishlay is well positioned to capture this opportunity,” Juneja added.

In line with its global nutrition objectives, PepsiCo has decided to lessen the salt content in its flagship snacks brand Kurkure.

The first low-salt Kurkure packs have been recently rolled out, PepsiCo VP (snacks) Jagrut Kotecha said.

“As per our performance with purpose agenda, we are working to improve our snack products through a stepwise reduction approach. In India, we have been successful in reducing 21 metric tonnes of sodium from our entire snack portfolio till last year and aim to reduce sodium in 75% of our food’s portfolio by 2025. A recently launched variant of Kurkure has 21% less sodium, according to the snacks and beverages maker,” he said.

Kotecha said PepsiCo, which competes aggressively against more than two thousand local brands in addition to established competitors including ITC, Parle, and Haldiram in packaged salted snacks, is innovating aggressively through hyper localised variants, revamped packaging, and penetrative distribution.

“We continue to lead the snacking category in share and have been growing in double digits,” he said without divulging into the share data, adding that PepsiCo’s brands hadn’t lost “much share”.

PepsiCo, which makes Lays and Doritos besides Kurkure snacks, and soft drinks including Pepsi Cola and Mountain Dew, will reduce sodium and fat content in snacks and sugar content across its juices and carbonated drinks by 2025, the New York-based company had announced two years back.

According to its global commitments, three-quarters of its global foods portfolio will contain sodium volumes less than 1.3 milligrams per calorie, and that at least three-quarters of its foods will not exceed 1.1 grams of saturated fat per 100 calories by 2025.

Gulabs, the makers of tasty and delectable hand-crafted Indian snacks, has partnered with Chai Kings, the Chennai-based Tea outlet that provides freshly brewed Chai, to make the much sought after Tiny Khakhras available at the latter's outlets. Under this partnership, specially packed Tiny Khakhras from Gulabs which are of 2.5 inches diameter can be bought at all 7 outlets of Chai Kings, allowing customers to relish their hot tea with delicious and crunchy hand-crafted Khakhras. Each box priced at Rs.40 will contain 10 pieces of Tiny Khakhras which are available in three flavours - Plain, Ajwain and Methi. The package is vacuum packed to maintain freshness and shelf life. 

Commenting on the partnership with Chai Kings, Ms. Ruchika Gupta, VP - Sales and Marketing of Gulabs said, "Our Idea is to offer to the tea lovers, the perfect snack to go with their chai. The fact that Khakhras and chai go hand in hand, made Chai Kings the partner for us."

Mr. Jahabar Sadique, Co-Founder of Chai Kings elaborates, "At Chai Kings, we always believe in giving our customers the best Chai experience. The Classic Khakhras fits best and compliments our Chai. The fact that Gulabs has not just flavours of khakhras, but also the tiny variants, that makes them a perfect partner for our variety of Chai."

Gulabs Tiny Khakhras are available at outlets of Chai Kings located at Annanagar, Kilpauk, Virugambakkam, T Nagar, Mount Road, Velachery and Perungudi.

Gulabs, the makers of hand-made Indian snacks has tied up with Godrej Nature’s Basket, India’s pioneering and premium food destination present its products in retail stores of Mumbai, Pune and Bengaluru.

As per the tie-up plan, Gulabs which has become famous for its Tiny Khakhras will be selling these snakes at more than 25 Godrej Nature’s Basket retail stores.

Under this tie-up, one of the most sought after snack items from Gulabs – the Tiny Khakhras will be available in more than 25 Godrej Nature’s Basket retail stores.

Launched last year, Tiny Khakhras are of just 2.5 inches diameter and available in three flavours – Plain, Ajwain and Methi. Unlike the regular-sized khakhras, these tiny khakhras are easy to store and carry without worrying about getting crumbled. They can prove conveniently portable and perfectlg healthy snack companion during travel without overburdening and taking other space.

Ruchika Gupta, VP – Sales and Marketing of Gulabs while commenting on the partnership with Godrej Nature’s Basket said, “We are delighted on partnering with Godrej Nature’s Basket and in turn reaching out to Mumbaiites, Punekars and Bangaloreans who can now lay their hands upon our tiny khakhras in a jiffy.”

Each box packed with 10 pieces of Tiny Khakhras is priced at Rs 35.

Haldiram's has regained the top spot as the country’s largest snack company after more than two decades, surpassing PepsiCo in sales thanks to increasing consumer preference for packaged namkeen over western snacks such as potato chips.

Haldiram's posted sales of Rs 4,224.8 crore in the year ended September, compared with PepsiCo’s Rs 3,990.7 crore from brands such as Lay’s, Kurkure and Uncle Chipps, according to the latest Nielsen data sourced from executives. A year earlier, PepsiCo’s sales stood at Rs 3,617 crore compared with Haldiram’s Rs 3,262 crore.

While the overall market grew 17% in the year, Haldiram’s pace was faster at nearly 30%, in contrast with 10-12% during 2012-16. It added nearly Rs 1,000 crore of incremental sales in the year to September.

Kamal Agarwal a fourth generation member of the Haldiram’s family “There was a sharp increase in raw material prices for several snacking products, especially nuts. However, we maintained our price tag and absorbed losses, which helped us gain share not just from existing players but also the unorganised segment since the price differential narrowed down. Consumers are also correlating healthy food with Indian snacks and namkeen but chips are perceived to be unhealthy.”

PepsiCo spoke person said “In the salty snacks segment, we continue to be the leaders, which is also the fastest-growing category in overall snacks. In the western salty category, with strong double-digit growth, Lay’s has been our fastest growing food brand in the last year on account of premiumisation and innovation with Lay’s Maxx and Shapes. In the nachos category, we scaled our presence with the ‘Made in India’ Doritos, and the product is seeing strong preference and traction amongst consumers. We have further expanded our salty snacks portfolio last year with Kurkure Triangles, which is also growing in double digits.”

In the past few years, branded namkeen varieties such as dal, chivra, bhujia and nuts have been increasing their contribution within the overall snacks market worth Rs 21,600 crore. Traditional snacks now account for more than half the market with both multinationals and homegrown companies pushing namkeen into the hinterland with attractive packaging and pricing.

Marketers say consumers have increased purchases of branded namkeen rather than unbranded products from local bakeries due to the hygiene factor, helping regional players gain share from Pepsi. For instance, Gujarat-based Balaji that clocked sales of Rs 2,121 crore in the year to September is the second-largest in terms of individual brands after Haldiram followed by PepsiCo Lay’s and Kurkure.

B Krishna Rao, category head at Parle Products said “A large part of the unorganised market has shifted towards namkeen as companies have increased availability and affordability. Also, increased reach and new product launches especially by local players have been driving most of the growth.”

Tasty Treat, a brand owned and managed by Future Brands, has just launched the desi Bhujia in four international flavours - Wasabi, Peri Peri, Barbeque and Schezwan.

The brand has launched its latest campaign 'Bhujia Ghoom Aayi Duniya' to launch these flavors.

Shantanu Prakash, Vice President, Brands, Future Brands says, "Tasty treat is redefining the idea of traditional Indian snacks for the new India. 

Our international range of bhujias is a step in that direction. When Infectious suggested Tigmanshu Dhulia as the director, it just fell in place. It needed someone like him. This campaign with its 'twisted' take on the 70's lost & found masala Hindi films, helps take the whole effort forward."

The campaign consists of a TVC, Print, POS and digital. Ramanuj Shastry, Co-founder of Infectious, says, "Humour is Tasty Treat’s personality. 

Their first campaign, 'Yeh Phislee Neeyat' too was built around a quirky idea. But Bhujia Ghoom Aayi Duniya takes the fun quotient up by a few notches. The personification of the new flavours makes for an engaging and memorable story that would stand out in today’s clutter."

Nisha Singhania, Co-founder of Infectious, said, "In the F&B category where all brands are trying to be about health and taste, Tasty Treat is refreshing as it is focused only on taste. Credit to the brave brand team for agreeing to such an unconventional idea."

Kolkata -based RP - Sanjiv Goenka group, the owner of the Spencer's Retail chain, is planning to sell Indian and Western packaged snacks. Spencer's Retail chain sells private-label gourmet food or personal care products at its 120 stores across the country.

Guiltfree Industries, RPG Group’s new venture, will sell Indian and western packaged snacks, cereals, juices and beverages under the ‘Too Yumm’ brand from next month.

It plans to expand the consumer goods business with a new brand launch every quarter. Personal care and other segments will also be brought into the scope of offerings later. These products will be sold through retail chains, the web and neighbourhood stores.

According to an executive, “The target is to notch up Rs 3,000-3,500 crore in sales from the consumer goods business in the next five years.”

The company will start with selling snacks such as khakra and makhna, breakfast cereals such as corn flakes, juices and fruit beverages.

One of the executive said, “These will be positioned such that they are perceived as healthy, with offerings that include low-calorie variants and guilt-free snacking,"

Devndra Chawla, CEO, Future Consumer said, “A huge scope exists to create brands, considering that the market is under-penetrated and fast lives offering newer consumption themes to be created. Fast-moving consumer goods (FMCG), retail and e-commerce industries are all starting together in the country, and the field is wide open for anyone to build brands.”

Future Group, one of the pioneers of organised retailing in India, has found the right ingredients in the inventor of Asian snack-food staples to serve up a tasty treat beyond its bailiwick – at street-corner groceries across the country.

Future Consumer (FCL) that sells its own brands of snacks, cookies and other packaged foods at its Big Bazaar and Easy Day stores, will harness the distribution muscle of the Indian unit of Japan's Nissin Foods to reach out to buyers beyond the 800-odd own outlets that currently stock FCL products. The arrangement is a novelty in India, where about two decades of organised retailing have failed to erode the dominance of neighbourhood grocers in the USD600-billion-a-year market.

The Indo-Nissin distribution tie-up, therefore, dovetails into Future Group founder Kishore Biyani's wider strategy to generate Rs 20,000 crore in sales from in-house brands by 2021 and establish itself as a standalone consumer-goods company by enhancing the brand recall of its private labels. The latest initiative will turn the Future Group into a direct rival of HUL, ITC, and Nestle, marquee consumer goods companies whose products dominate the retail shelves at Biyani’s stores.

Devendra Chwala, CEO, FCL, said, "We are taking our products and brands to local general trade which accounts for nearly three-fourth of the overall FMCG sales. The scale of our reach will now match the large portfolio that we have created over the last decade."

Fruit juice concentrate maker Rasna is looking to capitalise on the "huge opportunity" in the evening snack space for kids and also planning to expand its overall product portfolio.

Piruz Khambatt, Chairman and MD, Rasna, said, "There is a huge opportunity for Indian food product companies in the kids-back-from-school segment. We are trying to work on new products in the evening space. In our ads and our products, we are trying to take the evening snack proposition."

With many players fighting to grab a pie in the savoury snack space, the company is focusing on the niche in the sweet snack category.

Rasna is a market leader with 85 per cent share in the Rs 1,000 crore-powdered drink space that is growing at 15-20 per cent annually.

Khambatta said, "We have 9 plants across the country and we make 4 billion glasses each year. It is good enough for the next one year but we will be expanding it in fiscal year 2018-19. We will be having a greenfield plant but we have not decided on the location yet. We will be adding our capacity by 10-15 per cent."

He added that the third plant will also manufacture its breakfast snack Vitos. The company, which spends 15-20 per cent of its revenues on advertising and marketing, is pushing more premium products in the rural areas.

"People in rural areas are moving to semi-premium products. We are pegging more premium products in the rural areas," he said adding the company gets 30-35 per cent of its revenues from these markets.

Almost 70 per cent of Rasna's sales is achieved in summer and the company will be changing the packaging for its ready to drink brand Ju-C and introducing three new flavours to the brand during its peak season.

Fast food and snacks retailer Bikano, part of Bikanerwala Group, has planned to expand its product offerings and to open more outlets across the country to reach its target of Rs 1,000 crore turnovers by fiscal 2019.

Manish Aggarwal, Director Bikanerwala, said, "We are looking at Rs 1,000 crore turnover by financial year of 2019 as we expand our food and snacks offerings. We are also looking to increase our retail outlet count."

The company, which entered ready-to-eat segment last month, reported turnover of Rs. 550 crore in the previous fiscal and looking to close the current financial year with sales of Rs. 650-675 crore.

The company is also setting up two new plants in Greater Noida and Hyderabad for an investment of Rs. 150 crore.

Aggarwal said, "We are investing Rs 150 crore for setting up these two plants. Greater Noida plant is expected to be operational by end of this calender year while Hyderabad will be by the end of next year. These plants will significantly expand our manufacturing capacities."

At present, the company has three manufacturing plants -- in Greater Noida (Uttar Pradesh), Rai (Haryana) and in Delhi -- in the country. At present, Bikano has a network of 55 stores across the country and is looking to add up to 25 more in 3-4 years.

He further added, "We plan to open 20-25 outlets in 3-4 years time. We will also look at entering new markets. At present, we don't have presence in South India and Maharashtra and also in Far East India. Our stores are both company owned and franchised."

Paper Boat, a beverage brand, which produces non-carbonated beverages and energy drinks, marketed by Hector Beverages has decided to venture into the Indian snack food category.

Reports say that Paper Boat has its eye on the snack food shelves by coming up with traditional Indian snack.

As per an interview done by ET, Neeraj Kakkar, co-founder, hector beverages, a Bangalore-based company, said, "Foods will give us reverse seasonality. Beverages have high traction in summer; we hope to keep growth momentum with foods through the year."

He also added that the company is going to stick its essence, 'Drinks and Memories’, which it uses in its beverage and will focus only on Indian ethnic snacks.

It is going to create similar aura and will live up to it as it has aced in marking its stamp for coming out with the unique flavours, which reminds of childhood memories.

Kakkar said the product will be 'fair trade' certified (where farmers are offered better prices than others).

ET also reports, Devendra Chawla, Retailer Future Group president food and FMCG, also mentor to Paper Boat, said: "Extending the brand to ethnic foods which aren't easily available and which can be made relevant for the younger generation with innovative packaging and formats, also adds to business across all months."

By RI Bureau

MTR Foods Pvt. Ltd., the pioneer packaged foods in India, unveiled ‘Rice Kodubale’ in addition to the authentic range of MTR SnackUp. Rice Kodubale is an exciting, spicy twist to the popular bangle-shaped traditional Karnataka snack. Every bite of these authentic, delicious rings is crispy and crunchy with a hint of flavorful spices.

MTR SnackUp was launched in 2013 and has now expanded to include more than 20 variants of snacks. Owing to their fresh ingredients and authentic taste, MTR Foods Snack-up range has a long shelf life, thus making all the variants the ideal tea or coffee partners or just as quick on-the-go snacks.

“Kodubale is a widely-known snack in Karnataka and is enjoyed across the state. With the introduction of the Rice Kodubale variant in our SnackUp range we have added another appetizing, fresh choice for our consumers. We are confident that Rice Kodubale, with its authentic, spicy and crunchy flavors will enjoy by all”, said Vikran Sabherwal, Vice President - Marketing, MTR Foods.

This snack will be available at neighborhood grocery stores and modern trade stores in 180 gm packs priced at Rs. 50.

With an aim to meet the increasing demand in India and abroad, CG Foods India Pvt Ltd, a division of CG FOODS Global has opened a Instant Noodle factory in Purnea district in Bihar. 

“The Purnea plant is a definite step forward in the company's effort to strengthen focus on the FMCG market in the country.  We have witnessed a significant increase in our market share. This is part of our efforts to deepen our pan-India presence. Like all other production bases, this plant will also operate in full- steam and will boost the employment opportunities for local people in Bihar” said Nirvana Chaudhary, Managing Director, CG Corp Global.

Spread over an area of more than 4 acres, this manufacturing unit will produce the popular Wai Wai 123 noodles, Quick Instant Noodles, Mimi Snack Noodles, High 5 Snack Noodles, Xpress Instant noodle along with noodle based Bhujiya products.

Located in Industrial Estate, Maranga, Purnea, Bihar, this manufacturing unit has state of the art machinery and has capacity to produce 15 Million packs of Noodles every month.

This manufacturing set up will cater to demand of instant noodles in Bihar, West Bengal, Jharkhand, Orissa and Eastern Uttar Pradesh.

The group also has its Instant noodles manufacturing set ups in Sikkim, Uttarakhand, Andhra Pradesh and two locations in Assam.

Starting from 2006 in Sikkim, the group has set up six noodle Manufacturing factory and 7th noodle line which clearly speaks about momentum of its growth in India.

This Factory is expected to generate direct employment of about 400 people.

One of South-Asia’s largest multi-dimensional conglomerates, the CG Corp Global’s diversified business include segments like FMCG, Hospitality, Education, Power, Energy, Real Estate, Cement, Telecom, Biotech and Financial Services.