?Dr Oetker aims to increase its sales over three-fold by 2020
?Dr Oetker aims to increase its sales over three-fold by 2020

Dr. Oetker is a German company that produces baking powder, cake mixes, yogurts, frozen pizza, pudding, cake decoration, cornflakes and various other products, aims to increase its sales over three-fold to Rs 1000 crore by 2020 in India.

Oliver Mirza, Managing Director, Dr Oetker India, said, "Our plan is to be Rs 500 crore with Fun Foods by 2020 and overall as a company, we plan to be Rs 1,000 crore as we will also launch muesli and many other products next year."

According to the company, mayonnaise itself will become a Rs 1,000 crore market by 2020 and it aims to have half of that pie.

Mirza added, "We want to have at least half of the market value but we just do not have mayonnaise but also have pasta sauces, peanut butter... so in net sales we want to be Rs 500 crore."

The company, which follows the January-December financial year, is expecting to close 2016 with around Rs 160 crore in sales.

Mirza said, "We are looking at other segments which we will bring from other countries. Once there is an understanding about the product, people buy more of it and in bigger quantity. We are promoting the product so consumers develop a taste for it."

Presently, Dr Oetker has four manufacturing units and its Kaharani, Rajasthan plant is at commissioning stage.

"We will ship from that plant not only to India but also to SAARC countries and Germany," he said.

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