America’s iconic coffee and bakery brand Dunkin’ has unveiled a new restaurant design in India at a key moment in the brand’s global coffee-forward evolution.
The new design upholds the brand’s core values of positivity, fun, and enthusiasm. The fresh modern design is also complemented with a complete new menu, which brings international coffee and bakery range to India at affordable prices.
“In line with our strategy of being a multi-brand company, we are delighted to re-launch Dunkin’ as a young and vibrant brand, which attracts millennials. The transformation underlines our sound understanding of Indian consumers’ food and beverage choices, evolving preferences, and our commitment to provide the best quality standards. We are confident this re-launch of Dunkin’ will help us build a stronger portfolio of brands at Jubilant FoodWorks,” shared Shyam S. Bhartia and Hari S. Bhartia, Chairman and Co-Chairman, Jubilant FoodWorks Limited (the master franchise of Dunkin’ in India).
Dunkin’ was founded in 1950 and has been serving consumers with its coffee, donut, and bakery range. Following extensive consumer research, Dunkin’ India launched the new store design and refreshed menu at the new location at Skymark One, Noida.
The design was developed in partnership with Landor & Fitch, with rich wood tones and pops of orange and pink, along with comfortable seating, the Skymark location exhibits the brand’s essence – fun, vibrant, and inviting – and offers consumers the perfect ambience to cultivate positive moments over a coffee.
Dunkin’ will soon launch its new identity in stores across NCR.
“Dunkin’ is a brand synonymous with an unparalleled coffee experience. Dunkin’ is embarking on a new journey, and will cater to ever-changing consumer trends, offer more international choices, and move to cold espresso beverages. The entire brand overhaul reflects our intent to be a young-at-heart, go-to coffee destination. The coffee retail category is constantly expanding, and Dunkin’ will continue to innovate fast and will strive to serve the best coffee and bakery products to our consumers,” added Sameer Khetarpal, Chief Executive Officer & Managing Director, Jubilant FoodWorks Limited.
Reflecting on the Dunkin’ brand’s future in India, Michael Haley, President and Managing Director of International Markets for Inspire Brands, said, “On behalf of the entire Inspire team, I want to congratulate the Jubilant FoodWorks team as we celebrate this exciting milestone for Dunkin’ relaunch in India. The thriving Indian market represents significant growth opportunities for Dunkin’ and the broader Inspire portfolio, and we are confident that our iconic, differentiated brands are well-positioned to meet local consumer preferences. Working alongside exceptional licensees like Jubilant FoodWorks, who have deep-rooted expertise in India and emerging markets, we look forward to expanding our restaurant footprint in India in the years to come.”
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