EatFit partners with ICC Men's T20 World Cup 2022
EatFit partners with ICC Men's T20 World Cup 2022

Healthy food platform EatFit has announced its partnership with ICC for the upcoming Men’s T20 World Cup this year.


EatFit will be ICC’s official online food partner. Through this collaboration, EatFit aims to convey its ethos and the message of healthy food eating to a larger global audience and continues its efforts to help the world lead a clean, better, and health-conscious lifestyle.


For the next few months, EatFit will celebrate the joy of cricket through its cricket mania and will be designing a menu, especially for the World Cup.


This menu will include healthy and tasty food options across cuisines while keeping in mind the nutrition and calorie intake and will be available for users online on Eatfit.


“The love for cricket, its celebrations and food come collectively to millions of people. This partnership between EatFit and ICC marks the happiness of enjoying the highs and lows of cricket with nourishing food, among all its audience,” said Ankit Nagori of Eatfit.


As part of the partnership and the Cricket Mania, 100 EatFit customers will have the opportunity to win tickets to the Men’s T20 World Cup.


EatFit will be launching a large TV, an on-ground and social media campaign to reach millions of people through the platforms of Hotstar & Star Network. The campaign will include EatFit brand ambassadors Varun Dhawan and Mithila Palkar to further convey their belief in sustainable eating and inculcate the habit of nutritious food ordering in users.


This campaign will promote the love for cricket and food, and the need for people to follow a tasty but conscious diet while raising attention towards the health of people.


Anurag Dahiya, Chief Commercial Officer, ICC said, “We are pleased to have EatFit as our official online food partner for the ICC Men’s T20 World Cup, which is scheduled to take place in Australia, later this year. We look forward to working this partnership with EatFit on this cricketing extravaganza.”

Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading