Flat white conquers the UK's coffee shop scene

Flat white has become one of the key innovations in the last decade in the UK coffee. Among cappuccinos, americanos and lattes, flat white sits on the top of the menu in the country.

As per a September 2018 report from Kantar Worldpanel, flat white is the fastest growing over-the-counter coffee order in the UK, with sales increasing by 11% last year alone.

Responding to the increasing popularity of flat white coffees in the UK, Jimmy’s Iced Coffee has introduced a new Flat White Extra Shot iced coffee.

In October 2018, Jimmy’s surveyed 250 coffee drinkers, of which, 60% of respondents claimed that they wanted to see an iced version of the drink launched. In turn, Jimmy’s opted to create the new product in order to respond to this demand.

Flat White Extra Shot iced coffee contains a blend of five ingredients, which included ethically-sourced Arabica beans, semi-skimmed milk and unrefined demerara sugar.

The new drink is packaged in a black and gold can, marking a departure from the brand’s traditional cardboard packages. The new product is the first in the range to be infinitely recyclable.

Suzie Cregan, Co-Founder of Jimmy’s, said, “We knew we wanted to launch a stronger Iced Coffee, with so many people still wanting a daily energy boost but increasingly moving away from sugar-filled energy drinks. This was a prime time for us to create an Extra Shot.”

“Combine this with traceable ingredients and recyclable packaging, we’re excited to launch the Flat White with all the credentials our drinkers care about. We don’t compromise and we’re proud to stand out in the chiller across branding, packaging and ingredients,” he added.