'Food for Soul' campaign by Foodpanda

STOK has introduced a new brand identity and digital campaign aimed at enhancing its connection with consumers. The initiative, dubbed "Live The Chill," features the STOK Panda in revamped roles representing different beer variants: the adventurous Panda for STOK Strong, the laid-back Panda for STOK Lager, and the poised Panda for STOK Wheat.

The campaign, developed by Asymmetrique, was executed in three phases. It began with the STOK Panda's disappearance from packaging, creating buzz and engagement on social media. This was followed by teasers and influencer-driven posts, culminating in the reveal of the Panda’s new look through a video and updated packaging. The final phase included a personality film, influencer collaborations, and an AR filter for an interactive experience.

Vedant Kedia, CEO, MEBL said, "We wanted STOK to have a unique appeal that caters to beer choices sought by Gen Z. This generation values individuality and seeks out brands that resonate with them on a personal level. The idea behind creating the three STOK Pandas was to reflect that spirit. This campaign has brought our vision for the brand alive via a campaign that makes the brand stand out even more. Asymmetrique has done a fantastic job in conceptualising this campaign and bringing our vision to life."

Nitin Gupta, Founder and MD of Asymmetrique commented, "In the beer category, packaging becomes the first point of brand connect with consumers. Our goal was to create a campaign that not only showcased the new packaging, but also allowed consumers to connect with their beer type through STOK Panda’s brand-new avatars. We therefore focused on crafting a narrative that would instantly engage and excite the audience by allowing them to participate in the search for STOK first, and then discover the STOK Panda of choice matching with their own personality. This then translated into a connect with the beer type exemplified by the chosen Panda avatar. A brand-new website was also launched alongside, which allowed old and new STOK discoverers to immerse themselves into the STOK philosophy and truly live the chill."

The campaign coincides with STOK's broader shift towards a lifestyle brand, exemplified by the launch of its YouTube channel, "STOK ‘N CHILL," which features stand-up comedy to complement the beer experience.

Uber Eats, the world’s largest food delivery platform, has launched a new marketing campaign #EatsNewEveryday featuring Alia Bhatt and Dulquer Salmaan. The campaign targets youth between the ages of 18 and 25 and addresses their need to seek new experiences while ordering food.

Uber Eats has rapidly increased its footprint in the last couple of years in India by partnering with thousands of restaurants, from local heroes to global best, providing a wide range of choice of cuisines, from Burgers to Biryanis, from Pastas to Parathas, Dimsums to Dosa. Uber Eats is gaining popularity among consumers across 44 cities in India to order food of their choice at the click a button.

The campaign film features Alia Bhatt in her endearing bubbly avatar. Dulquer Salmaan will feature in the film versions made for South India, especially Kerala and Tamil Nadu.

Bansi Kotecha, Head of Operations, India & SA, Uber Eats, said, “It gives me immense pleasure to launch our new marketing campaign #EatsNewEveryday featuring Alia Bhatt and Dulquer Salmaan. The campaign aims to create awareness and generate brand love amongst consumers, especially youth who’re looking for convenience and want to maximise their experiences on the platform. We know our consumers love the variety and are very excited to try new cuisines and restaurants. With Uber Eats, we hope to make this easy for them so they can access great food choices every day.”

UberEats recognizes the appetite for food delivery in India and over the last two years, has emerged as the fastest-growing food delivery app. UberEats will continue to focus on technology innovations and empowering people to broaden the horizons of convenience and experience in the food delivery space.

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Domino’s Pizza, the market leader in the chained pizza segment in India, has unveiled its new campaign ‘Dil, Dosti, Domino’s’. The campaign aims to strengthen the emotional connect with the consumers by creating tasty and memorable moments of togetherness while capturing it in the new tagline “Dil, Dosti, Domino’s”.

Domino’s has been a progressive brand in many ways. The promise of ‘30 minutes or free’ a decade ago was well ahead of its time. Even today, the brand continues to stay connected with emerging consumer trends.

The consumers today are seeking brands that are authentic, inclusive and engaging. So whether it was about acknowledging consumer feedback and launching ‘All New Domino’s’ product improvement campaign, offering great value to consumer with the ‘Everyday Value’ campaign, offering best in class digital ordering experience on the ‘Domino’s App’ or offering variety to the consumers through exciting launches like ‘World Pizza League’, Domino’s has always attempted to stay relevant to the new age consumer.  

Kapil Grover, Chief Marketing Officer, Domino’s Pizza India, said, “Today, relationships have evolved from what they were a few years ago, especially relationships between Friends and Families. Hierarchical parental relationships no longer bind families. There is a lot of mutual respect and friendship amongst kids and parents today. Similarly, with the family structures changing, friends have become your new support system and in fact an extended family for a lot of us. And if we recall these moments, good food has always been a glue for relationships, especially Domino’s Pizza being a shareable product has been at the centre of many such stories where “Friends Become Family and Families Become Friends.”

Swati Bhattacharya, CCO, FCB Ulka, stated, “Domino’s pizza is designed to be shared for people to gather around the "magic circle", pull at a cheesy slice and fight for the last bite. And in this very act of sharing and connecting, formality and boundaries get dissolved. Friends become like family, and family becomes like friends. Our campaign captures this essence of Domino’s and its role in the Indian consumer’s life.”

Subway India has launched a new TVC campaign, ‘load mat le, asli loaded signature wrap le’. The move is aimed at creating excitement about their newly launched Loaded Signature Wraps among viewers.

Shuchi Monga, Head of Marketing, Subway, South Asia, said, “The TVC tells the story of an unsuccessful heist, where insight of the campaign comes from the fact that today’s competitive fast-paced life leads to a lot of stress and for a while one can escape from it by indulging into Loaded Signature Wrap.” She further stated that the punch line, ‘load mat le, asli loaded signature wrap le’, marries the consumer insight with the core product benefit aptly.

The new TVC has been produced by Happy Making Films and the creative agency is Dentsu Creative Impact.

Gaurav Kandpal, Director of Happy Making Films, stated, “We have tried to create a cinematic look and feel in this film so that it creates intrigue amongst the audience. The use of high contrast lighting, with clever use of colour, makes it stand out from any other ad film currently playing.”

“The TVC has been shot from a digital-first consumption perspective with the clear objective of getting high viewership,” he added.

डाऐगो, एक अल्को-बेवरेज कंपनी, जो स्कॉच व्हिस्की ब्रांड, जॉनी वाकर के लिए भारत में सबसे बड़े ब्रांड अभियानों में से एक ला रही है। 'कीप वॉकिंग' अभियान 'मिशन मंगल: कीप वॉकिंग भारत'  नामक 20 मिनट की लघु फिल्म के साथ भारत के सफल मंगल मिशन का जश्न मना रहा है।

यह 20 सितंबर को लॉन्च की जाएगी। यह फ़िल्म, अभिनेता इमरान खान द्वारा लिखी और निर्देशित की गई है। यह करण जौहर के धर्मा प्रोडक्शंस की एक उत्पादन शाखा धर्म 2.0 द्वारा बनाई गई है।

लघु फिल्म का 60-सेकंड का ट्रेलर कंपनी द्वारा जारी किया गया है। यह पहली बार है, जब डाऐगो इस अभियान को भारत ला रहा है।

यह अभियान कई चैनलों पर शुरू किया जाएगा, जिसमें टीवी, डिजिटल, आउट-ऑफ-होम, मॉल और हवाई अड्डे शामिल हैं।

डाएगो इंडिया के वाईस प्रेसिडेंट, (विपणन) अभिषेक शाहबादी ने कहा, "जॉनी वॉकर-द जर्नी का पहले भारत अभियान के रूप में, हम प्रगति की इस प्रेरणादायक कहानी को बताने में सक्षम होने के लिए बेहद उत्साहित हैं, जो सभी भारतीयों में अत्यधिक गर्व की बात है। 'मिशन मंगल : कीप वॉकिंग भारत' मानव भावना में जीवन की सकारात्मकता लाता है और दिखाता है कि कैसे आशा और आशावाद लोगों को बेहतर भविष्य के लिए एक साथ जुड़ने के लिए प्रेरित कर सकता है।"

इमरान खान ने कहा, "मैं हमेशा से जब भी मौका मिले, तब निर्देशन और अभिनय करते रहना चाहता था। इसलिए जब पुनीत मल्होत्रा ​​(धर्मा 2.0 के निर्माता) ने मुझसे पूछा कि क्या मैं इस प्रोजेक्ट को निर्देशित करना चाहता हूं, तब मुझे पता था कि मैं ऐसा ही कुछ करना चाहता था। मुझे पता था कि मैं कहानी को सही ढंग से कर पाऊंगा। मिशन मंगल ने हम सभी को बहुत गर्व महसूस कराया है और मैंने उन सभी लोगों की भावना को समाहित करने की कोशिश की है, जिन्होंने इस उपलब्धि को संभव बनाया है।"

Diageo, an alco-beverage company, brings one of the largest brand campaigns in India for Johnnie Walker, its Scotch whisky brand. The ‘Keep Walking’ campaign is celebrating India’s successful Mars mission with a 20-minute short film, named ‘Mission Mars: Keep Walking India’.

Scheduled to be launched on September 20, the firm is written and directed by actor Imran Khan. It is produced by Dharma 2.0, a production arm of Karan Johar’s Dharma Productions.

A 60-second trailer of the short film has been released by the company. This is the first time when Diageo is bringing the campaign to India.

The campaign will be initiated over multiple channels, which includes TV, digital, out-of-home, malls and airports. 

Abhishek Shahabadi, Vice President (Marketing) at Diageo India, said, "As Johnnie Walker–The Journey’s first India campaign, we are extremely excited to be able to tell this inspiring story of progress which builds immense pride among all Indians. ‘Mission Mars: Keep Walking India’ brings to life positivity of the human spirit and shows how hope and optimism can motivate people to come together for a better future."

Imran Khan stated, "I always wanted to direct and acting happened by chance. So, when Puneet Malhotra (Producer of Dharma 2.0) asked me if I would like to direct this project, I knew I wanted to do this. I knew that I will be able to do full justice to the story. Mission Mars has made all of us so proud, and I've tried to encapsulate the spirit of all those who made this achievement possible."

One of the leading FMCG brand - Mother’s Recipe has started its unique and stimulating Mother’s Day campaign #TasteOfMothersLove.

The campaign has been conceptualized and executed by Mother’s Recipe and Triton Communication with the aim to introduce mothers to the idea of sharing the most precious emotion - ‘Mother’s Love’ with the special kids.

At the ground level, the brand partners with several orphanages across India to organize well-planned events, creating an enriching experience and everlasting memories for both mothers and the children.

The initiative is amplified through various media platforms like Print, Radio, YouTube, Facebook, Twitter and Instagram, to engage with the relevant target audience.

Additionally, this year the brand has introduced a customized ‘#TasteOfMothersLove’ product which is available for a month at various retail outlets.

Sanjana Desai, Head Business Development, Desai Brothers Ltd said, "Mother’s Recipe is a brand which has become synonymous with the magic of a mother’s touch through its vast range of food products. Having spread the magical and authentic taste of different recipes from mothers across India for over 15 years, we felt the need to touch lives of those who have never experienced a mother’s love. Our Mother’s Day initiative finds resonance and synergies with the brand ethos which aims to give a taste of mother’s love, this time to the children who need it the most."

Sanjana further added, "The ambitious campaign started three years ago, which at present has spread mother’s love with 900 mothers to 950 children in 18 orphanages across five cities - Mumbai, Pune, Delhi, Bangalore and Kolkata. This year, we are anticipating a greater response from mothers in Mumbai and Delhi along with relentless support on all the other platforms. For us it will always be about the number of lives we touch rather than the number of likes we receive."  

Nestle India, is one the world's leading nutrition, health and wellness companies, has launched a new anthem for its new campaign.

Their campaign is to 'Educate The Girl Child' in association with the Nanhi kali programme.

The new anthem is based on the 'School Chale Hum' song produced by BharatBala Productions.

The music has been given by the iconic musical trio, Shankar-Ehasan-Loy and Harshdeep kaur has lend the voice with some young girls for the chorus, who are also part of the Nanhi Kali programme.

Fans across the world have always found ways to inspire play with OREO in a number of unique ways by twisting, licking and dunking the cookie.

Now, the brand is on a mission to inspire imagination and playfulness, not only with creative fun with the cookie itself, but in consumers' everyday lives.

The "Play with OREO" campaign, starting with a new creative and playful TVC that will be seen nationally from April 15th across all key channels, will show just how easy and fun it is to be playful.

“Play has always been an integral part of Oreo's brand's philosophy. The new campaign is an exciting expression of that philosophy and encourages our consumers to add a bit more playfulness into their lives. Our communication will showcase 'Play' in imaginative and creative ways through its striking pop art style across media, including digital and social media with its simple message - Play with Oreo, said Chella Pandyan, Senior Manager, Marketing, Biscuit India and Kids Fuel AP, Mondelez. The "Play with OREO" campaign is a rallying cry to inspire people to bring a little more play into their everyday lives.

The first part of the campaign will be an exciting expression of creativity led by the iconic cookie itself and this will be followed by a broader creative range coming into play. To inspire this element of "playfulness" amongst its fans, Oreo will be running a 360O marketing campaign.

In addition to an exciting new TVC, "Play with Oreo" will be seen on a wide array of media like outdoor, radio, and in a major way on digital and social media.

Additionally, "playfulness" will also get a creative twist through new-age creative art forms like doodles and graffiti art. One can also visit the "Play with OREO" website to indulge their creative side and create OREO cookie characters or just have a good laugh at the creativity inspired globally by the popular, much loved brand.

Speaking about this new global proposition, Jennifer Hull, Director Global Oreo, GCT Biscuits Brands and Communications shared, "We launched "Play with OREO" to inspire wonder among consumers across the globe through playfulness. We encouraged play not only with the cookie itself, but in people's everyday lives, through things like music, art, and self-expression (among others)."

In India, the TVC will have English, Hindi, Marathi, Tamil, Kannada, Malayalam and Bengali versions. The Hindi scriptwriter is Amitabh Bhattacharya, singer is Anusha Mani and the music director is Rupert Fernandes.

Parle Products, one of India’s pioneers in the biscuit and confectionery manufacturing segment has announced the launch of its nationwide Litter Free TV Campaign.

Parle Products is a brand that generates disposable biscuit, candy and chips “wrappers” and in many instances consumers toss them on the streets and other public areas without a second thought.

Parle Products has taken the initiative to set the course for our community and raise awareness with the positive messaging of its Litter Free Campaign.

The group has launched a series of Television Commercials. The commercials are set in a series of everyday scenarios that viewers can identify with and encourage them to “Show Garbage Its Place”.

“We intend to spread a positive message with the Parle Litter Free initiative and encourage citizens to make a conscious effort to keep their environment clean. Our combined efforts will not only make a difference to the mindset of consumers but also instill a productive commitment.  We are also happy to extend our efforts to the nation in line with the ‘Swaccha Bharat Abhiyan’ launched by our PM,” said Shalin Desai, Deputy Marketing Manager, Parle Products.

Previously, Parle Products had associated the campaign with Indian festivals and successfully spread the Litter Free message at Raas Garba and Jagadhatri Puja in West Bengal.

foodpanda, India’s one of the largest online food ordering platform has launched a new TV ad campaign to announce its BOGO Month.

Touted as India’s Yummiest Food Fest, the BOGO month offers customers a chance to avail a ‘Buy One Get One Free’ deal on orders across thousands of restaurants between 15th January 2015 and 15th February 2015.

The core communication of the TVC is that foodpanda wishes to deliver unparalleled customer delight on a large scale with ‘Double the Fun’!

“The TVC is affable and cheerful as it communicates a truly remarkable food festival. Through the BOGO Month, we wish to emphasize our core focus on customer delight by offering incredible value at an unprecedented scale. After the success of our first TV ad campaign, we are certain that this creative will help food lovers discover the convenience and benefits of ordering food online through our platform,” said, Rohit Chadda, Co-founder and Managing Director, foodpanda.

Babita Ashiwal, Creative Producer at HouseFull Movies said, “The main idea behind the creation of this TVC was to convey the joy which something like the BOGO Month brings to the lives of everyone. Our endeavour was to do justice to the feeling of happiness that one associates with fresh, hot food and the excitement at getting an offer as great as this, for an entire month!”

The BOGO month has ‘Buy One Get One Free’ deals on home delivery across thousands of restaurants in more than 100 cities. 
 

Pizza Hut, the world’s leading affordable casual dining and delivery restaurant brand, has roped in Kai Po Che actor Sushant Singh Rajput to romance with pizzas in a new ad campaign.

Sushant has shown his talent with a dynamic debut in Kai Po Che, Shudh Desi Romance and PK.

The actor will be seen romancing different flavored pizzas from across the globe, in Pizza Hut’s latest TV commercial for their new range of Pizzas – Flavors of the world.

Sushant is set to mesmerize the audience with his moves in ‘Kisse Pyaar Karu, Kaise Pyaar Karu’ a classic Bollywood number, an iconic tune many have danced to, reviving the magic created by the inimitable actor Shammi Kapoor, for an upcoming Pizza Hut commercial.

“I’ve had a great time romancing with my co-stars on the big screen and I’m thrilled to be romancing with pizzas now. It is an absolute honour to relive one of the most memorable tunes of Bollywood. It was easy to prepare for this role as I have always shared an intimate relationship with Pizza Hut. I was just living out my fantasy with the cameras rolling. There was obvious chemistry between the exotic new flavours’ of the World from Pizza Hut and me,” said Sushant Singh Rajput.

Speaking on the association, Unnat Verma, General Manager, Pizza Hut and Taco Bell, India, said, “We are elated to have Sushant on board. Sushant is one of the most inspiring and promising young actors these days. We are confident that this association will help in creating the excitement that a wonderful range of innovative products like this deserves. We are looking forward to this campaign being a big hit with the consumers.”

Zomato has launched its Corporate Social Responsibility campaign by the name ‘Menus for Change’ in collaboration with Child Rights and You (CRY).

The online portal aims to raise money by creating special menus in collaborations with restaurant partners by donating 15 percent of the revenue generated through the special menus to CRY. Lite Bite Foods, Olive Bar & Kitchen, and Pan India Foods are the three premium brands currently partnering with Zomato.

The restaurants are participating across 34 outlets in Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, and Kolkata.

Soha Moitra, Regional Director, North, CRY said, “We are delighted to associate with Zomato and hope this initiative will help in our endeavour to change the lives of millions of underprivileged children in India.”

Deepinder Goyal, Founder and CEO, Zomato, said, “This is our chance to give back to the community and help those who don’t have easy access to food. With Menus for Change, we hope to make a meaningful contribution to the mission of making good food available to everyone.”

Parag Milk Foods Pvt Ltd has taken the initiative in creating awareness on the issue of adulteration in milk. Having launced Pride of Cows in year 2011, they are taking prolonged measures with unique F2H (Farm to Home) service so that every home gets purified milk directly from Bhagyalaxmi Dairy Farm, Manchar at the outskirts of Pune.

The initiative for stopping the poisoning of milk was taken because India has been facing the issue of adulteration in milk since long and this issue was taken by various government bodies and dairy companies. The milk by Parag Milk Foods is premium, unadulterated, in its most natural form and quality controlled through specially designed nutritional meal.

Talking about the initiative, Mr. Devendra Shah, Chairman, Parag Milk Foods Pvt Ltd said, “After piloting this ambitious project ‘Pride of Cows - by invitation only’ in south Mumbai, we extended it to Pune and other parts of Mumbai and have had overwhelming response. Pride of Cows is happy to reach out between Bandra and Goregaon and we are confident Pride of Cows will be a big hit”.

Some of the Pride of Cows clientele include Sachin Tendulkar, Raj Kundra, Hrithik Roshan, Nita Ambani, Farhan Akhtar, Amitabh Bachchan, Kiran Rao, Akshay Kumar etc. 

Mr. Mahesh Israni, Chief Marketing Officer, Parag Milk Foods Pvt Ltd asserted, “At Bhagyalaxmi Dairy Farm we love our cows and treat them well which can be felt in the taste of ‘Pride of Cows’. We are confident of reaching 20,000 customers in next 12-18 months. To achieve this growth, we are focusing more on BTL activities. This will create awareness about the quality of milk and its health benefits.”

The regional finals of the 2013 edition of the "IIHM Young Chef India Schools" Organised by the International Institute of Hotel Management (IIHM) and supported by Ministry of Tourism's Incredible India campaign was held on Friday, 5^th of July.

 The contest was started in 2011 for the very first time. This year saw 5,000 students from over 3,000 schools in north India battle it out over the stove for a shot at the grand finals to be held in London on September 17 this year.

A gruelling contest was held at IIHM in Badarpur, with Ashutosh Verma, from KR Mangalam School, Delhi, winning the trophy, and getting a berth at the London final, with the chance to win a Rs five lakh prize.

The panel of judges comprised Sanjay Kak, Group Corporate Chef at the Indi smart Group, Darren Conole, Executive Chef Shangri-La Hotels and Resorts, Sabyasachi Gorai, Executive Chef in Olive Bar and Kitchen and Micheal Koopman, General Manager Leela Kempinski, Gurgaon.

Verma presented before them his innovative takes on simple Indian dishes including a salad, pepper mutton curry, and paneer and egg paratha.