Mad Over Donuts also known as M.O.D., a Singapore-based desert making brand is heard to be introducing a range of waffles, cookies and donuts in its menu by Diwali and is going to deliver donuts at your drawing room to enhance the sales.
To meet the existing portfolio, the company plans to stick to desert making unlike Dunkin' Donuts, which has also launched burgers.
Tarak Bhattacharya, Chief Operating Officer, Mad Over Donuts made a statement that Donut will always remain its hero. He has also noticed that the home delivery system, which was introduced in the last two quarters have boosted their sales, making it jump from 2 percent to 15 percent and it is also noticed that customers have also increased post the introduction of home delivery system.
It has spread its base in Kolkata and Hyderabad, with 15 stores across the country.
Mad Over Donuts (MOD) is pleased to announce the launch of its latest outlets in Mumbai, situated in Ambernath and Goregaon during July. These additions are part of MOD’s commitment to spreading joy and delight with its delectable treats. Known for its handcrafted donuts that never fail to bring smiles, MOD has carved a niche for itself in the market.
The new stores in Ambernath and Goregaon aim to replicate MOD’s inviting ambiance and diverse menu, which includes bubble teas, brownies, bites, and a range of beverages. MOD remains a popular choice for a quick indulgence or a relaxed hangout spot, maintaining its reputation for quality and innovation as a 100 percent Eggless Brand.
Tarak Bhattacharya, Executive Director and CEO of Mad Over Donuts said, “At MOD, our mission is to create delightful moments for our customers through our delicious offerings and exceptional service. The opening of our new stores in Ambernath and Goregaon marks another stride in bringing happiness to more communities. We are excited to welcome new patrons and continue spreading joy, one donut at a time.”
Mad over Donuts and The Laughing Cow are partnering to launch The Laughing Cow cheese savoury donuts.
In the savoury range, Mad over Donuts has introduced Mama Mia, Pizza Paradise and Creamy Pesto.
These delectable donuts are made with the delicious The Laughing Cow cheese.
“Indians are known for their spice tolerance as well as their love for desserts, across the world. By introducing savoury donuts, we’re combining the two and offering an exclusive blend of flavors for the flavorful people of India. Besides, we’re thrilled to have joined hands with the delicious cheese brand, The Laughing Cow on this innovative launch. Furthermore, we can’t wait for our customers to give this a try and relish on our appetizing snacks,” said Tarak Bhattacharya, Executive Director – Mad Over Donuts.
The Laughing Cow is the world’s leading cheese brand with a rich legacy of more than 100 years with iconic products that are loved by millions of consumers.
“The Laughing Cow Cheese is an iconic global brand from Bel. We are committed to providing accessible, delicious, and nutritious products in line with philosophy of ‘for all for good’. Our unique portfolio of products addresses the different needs of consumers. We have a vision to build and grow the nascent cheese category in India through breakthrough innovation. It is amazing to associate with Mad over Donuts, India’s leading donut player, to introduce one-of-a-kind cheese donuts for the first time in India,” shared Alamjit Singh Sekhon, Commercial Director of Bel, India.
Founded in 2008, Mad Over Donuts, currently has 50 stores in India and plans to grow to 200 stores in the next 5 years.
Mad Over Donuts’ has partnered with Eros International's upcoming multilingual film ‘Haathi Mere Saathi' and 'Kaadan'.
The adventure drama Haathi Mere Saathi/ Kaadan/Aranya, presented by Eros International and produced by Eros Motion Pictures, will release in Hindi, Tamil and Telugu respectively on March 26, 2021.
As part of this partnership, a limited-edition donut paying tribute to the 'HAATHI’, a key element of the movie has been curated to celebrate the film that directs the spotlight on not just the gentle giants, elephants, but also conservation and ecologically balanced progress.
The special donut is filled with dark chocolate ganache, topped with dark chocolate and colorful sprinkles and to finish it up the cutest elephant design on the top completes the wholesome experience.
Mad Over Donuts with this Limited Edition Launch also brings fans an opportunity to personally meet Rana Daggubati in Mumbai on 20th March, who headlines the film. All you have to do is visit the Mad Over Donuts social media pages and participate in the contest. The winner gets a chance to meet the Haathi Mere Saathi/Kaadan star.
“We are always excited to join hands with partners that our patrons would enjoy being with too. We are delighted to join hands with this film that promises a larger-than-life experience and takes viewers into the fascinating world of an Indian forest and see how passionately one-man battles for his home and his friends, the elephants,” said Tarak Bhattacharya, Executive Director, at Mad Over Donuts.
These special themed donuts will be available from 19th March 2021 to 4th April 2021 both in-stores and on delivery through www.moddelivery.com, Swiggy and Zomato.
MOD plans to open 18 outlets in 2017, and expand into 15 more cities over the next five years. From current revenue of Rs 40 crore, it plans to advance to Rs 250 crore by 2020.
Lokesh Bharwani, Founder, Mad Over Donuts, said, "We are ready to go full-throttle."
The brand is also looking to expand into the Middle East and South East Asia. Ask him about his distinctly un-mad, snail-paced growth, and Bharwani prefers the old, classic marketing logic of 'slow and steady winning the race.'
He said, "We've also learnt to survive and flourish", pointing out that over the years donut as a product has become much more mainstream.
Bharwani added, "Most of our key ingredients and equipment have been sourced from Singapore. While we recently adopted a Make In India initiative for some of our equipment, our proprietary technology and ingredients will continue to come from Singapore."
Mad Over Donuts, one of India's favourite donuts brands, has introduced its gourmet line of Belgian liege waffles, which is going to be available across all its outlets, pan-India.
M.O.D. has almost 50 today and has grown impressively.
M.O.D. managed to perfect an array of flavours that are both global and acceptable to the Indian palate, as well as make it accessible and affordable to all.
The liege waffles have a fresh, crispy crust which gives way to a soft, delicious centre. Usually, they are best enjoyed with toppings such as whipped cream, icing sugar, fruit compotes and chocolate.
Tarak Bhattacharya, COO – Mad Over Donuts, said, "Mad Over Donuts has been a pioneer in the QSR segment in India, in more ways than one. After making donuts part of the culture of celebration in a market dominated by local sweets, we are introducing a large segment of India to the joys of waffles. With almost 50 outlets across 4 Indian metros, we are the first QSR chain in India to introduce a dedicated line of waffles for wide consumption.
Our reach will make sure that waffles too, like donuts, find every foodie who yearns a great gourmet experience. With 11 flavours, our range has been carefully curated to cater to every kind of palate and preference. We are confident that our waffles will be well received by consumers."
Christmas is soon approaching followed by the new year and earlier it was all about good food especially baked food like cakes and pastries, now it has taken an elevation towards donuts.
Mad Over Donuts, one of the famous donut makers and sellers in the world are all set to launch their signature assorted range of donuts and beverages, designed especially for the Christmas season.
M.O.D. claims to be the 100 percent vegetarian donut maker, which is famed for its handmade dough and freshly added toppings.
Three new flavours, with very Christmas flavours and dashes of white, red and green, are available only for a limited period. Ginger Buddy is made from honey, milk chocolate ganache and ginger glaze, adding a spicy flavour to a sweet donut.
Christmas Tree Donut is the cutest donut you are going to bite into, with its Christmas Tree shape, silver white snow and a tinge of green.
Made from white chocolate and mixed spice buttercream, it is claims to be the flavour of the season!
The Strawberry Santa, made from milk chocolate ganache, rich white chocolate and strawberry jelly, reminds you of why we all love Santa so much!
The Hazelnut Latte and Hazelnut Frappe make for great accompaniments for the delicious donuts.
The Christmas special range of donuts and beverages will be available from December 5th 2016 to January 1st 2017 across Mad over Donuts stores in the country.
In a bid of surprising its consumers with new and exotic delicacies, Mad Over Donuts has introduced three new exciting flavours to its wide array of scrumptious donuts. The Banoffee, Citrush and Pina Coladavariants will entice the consumers with their aromatic falovour and rich ingredients, sourced from some of the hig end suppliers across the globe.
The Banoffee Donuts bring together caramalised bananas and toffee sauce – one of the trending dessert combinations right now. The Citrush Donut is made from white chocolate, orange buttercream and orange jelly drizzle to add a dash of zing to customers' palate. The Pina Colada Donut comprises an exotic coconut jelly, desiccated coconut and milk chocolate – bringing the best of tropical flavour in one exciting donut. These delicious new flavours are already in-stores.
Mad Over Donuts, the Singaporean gourmet donut brand is celebrating its seventh anniversary this weekend with exciting offers.
The donut chain is inviting their patrons to join in the anniversary celebration with an irresistible “Buy 6 donuts & Get 6 donuts free offer” for 3 consecutive days.
The donut lovers can walk into any Mad Over Donuts store this anniversary weekend from 27th to 29th March to avail this 7th Anniversary Special offer.
The chain has priced Rs 354 for 12 donuts and is available across all Mad Over Donuts stores in the Country (except Airport kiosks).
Mad Over Donuts, the Singaporean donut chain’s annual chocolate extravaganza fest is back.
The donut lovers can indulge themselves in heavenly chocolate flavored donuts throughout January.
The donut fest will be held from 7th January to 10th February 2015.
MOD has introduced three new chocolate flavors which include Chocolate Star donut, Popping Chocolate donut and Crunchy Break donut.
• Chocolate Star donut: Dipped in milk and white chocolate and topped with vanilla buttercream & 5 Star chocolate.
• Popping Chocolate donut: Dipped in dark chocolate and coated with chocolate crispies.
• Crunchy Break donut: Dipped in dark chocolate, with Kitkat chocolate and topped with a drizzle of white chocolate hearts.
The donut is priced at Rs 59 for a single piece.
Mad Over Donuts has created a niche for itself in the F&B segment being the first concept of its kind to enter India.
The stores are present dominantly in malls, airports and high streets, specially designed to showcase the donut-making process and provide a multi-sensory experience for customers.
The donut chain currently has a strong foothold in cities like New Delhi-NCR, Mumbai, Pune and Bengaluru.
Mad Over Donuts, the Singaporean gourmet donut chain has introduced Diwali Celebrations, the season’s most awaited sweet.
These fusion donuts bring together the gooey goodness of donuts and the comfort and awesomeness of Indian mithais.
Diwali Celebrations by Mad Over Donuts make for the best gift for your loved ones.
Some of the donuts offered are Motichoor Donut, Kaju Katri Donuts, Gulab Jamun Donuts made to give the customers a taste of local sweets. The donuts are priced at Rs 59 per donut at all the outlets of MOD.
The chain has associated with one of the most eagerly anticipated Bollywood entertainers of 2014 – Happy New Year.
The film is directed by Farah Khan and produced by Red Chillies Entertainment, with Starcast Shahrukh Khan, DeepikaPadukone, Abhishek Bachchan, Sarah Jane Dias, Boman Irani, Vivaan Shah, Sonu Sood and Jackie Shroff. The trailer of the film was released at a suburban hotel in on 18th of August and is scheduled to release on the 23rd of October 2014.
As a part of the association, Mad Over Donuts has created a special “IndiaWaale Donut” to go with the theme of the Film. This special Donut was an integral part of the Trailer release event.
Commenting on the occasion, Tarak Bhattacharya, COO, Mad Over Donuts, said, “We are very excited to associate with Happy New Year. Its one of the most promising entertainers of the year and being a part of the film promotions is a great feeling.”
Mad Over Donuts, the Singaporean donut brand has introduced new enticing flavour of chocolate donuts across India.
This is the most awaited Chocolate donut called Big Dipper donut is back by popular demand. As the name suggests, the Big Dipper donut is dunked and soaked in the luscious Milk Chocolate.
The offer on chocolate donut is available for a limited time priced at Rs 59 per donut.
Recently the brand has also associated with one of the most eagerly anticipated Bollywood entertainers of 2014 – Happy New Year.
As a part of the association, Mad Over Donuts has created a special “IndiaWaale Donut” to go with the theme of the Film. This special Donut was an integral part of the Trailer release event.
Commenting on the occasion, Tarak Bhattacharya, COO, Mad Over Donuts, said, “We are very excited to associate with Happy New Year. It’s one of the most promising entertainers of the year and being a part of the film promotions is a great feeling.”
Mad Over Donut, the Singaporean donut chain has associated with one of the most eagerly anticipated Bollywood entertainers of 2014 – Happy New Year.
The film is directed by Farah Khan and produced by Red Chillies Entertainment, with Starcast Shahrukh Khan, DeepikaPadukone, Abhishek Bachchan, Sarah Jane Dias, Boman Irani, Vivaan Shah, Sonu Sood and Jackie Shroff. The trailer of the film was released at a suburban hotel in on 18th of August and is scheduled to release on the 23rd of October 2014.
As a part of the association, Mad Over Donuts has created a special “IndiaWaale Donut” to go with the theme of the Film. This special Donut was an integral part of the Trailer release event.
Commenting on the occasion, Tarak Bhattacharya, COO, Mad Over Donuts, said, “We are very excited to associate with Happy New Year. Its one of the most promising entertainers of the year and being a part of the film promotions is a great feeling.”
Venky Mysore, CEO, Red Chillies Entertainment further added, “This is the first time we are partnering with a gourmet donut brand and it’s been a fabulous experience. Mad Over Donuts has great presence across in India and it will be nice to see the ‘IndiaWaale Donuts’ being enjoyed by our fans all over.”
Mad Over Donuts will be promoting the specially created ‘IndiaWaale Donuts’ from October across their 54 stores in the Country and will be priced at Rs 59 per donut.
Mad over Donuts, the Singaporean donut brand is celebrating world donut day which falls on Friday, 18th July 2014. The customers can get any donut at just Rs 30.
The offer is valid only for a day and till stock lasts at all stores across India except airport kiosks.
Mad Over Donuts, the Singapore based donut brand has launched ‘Chocolate Dribble’ for FIFA Football World Cup fans.
The brand is also organising ‘Soccer Spin the Wheel’ across all stores for which customer with a minimum billing of Rs 175 will be eligible to try their luck by spinning the wheel. The lucky winner will be given the offer coupons which includes ‘Buy 1 Donut & get 1 free’ or ‘Buy 1 Cappuccino & get 1 Donut free’ and much more valid till 14th July 2014.
Mad Over Donuts, the Singaporean donut chain has opened its 25th store in Mumbai by adding 54 outlets in the Indian portfolio.
The outlet is located at Hypercity, Malad West. The brand offers an array of donuts with youthful and customer friendly experience. Speaking on the launch, Tarak Bhattacharya, COO, Mad Over Donuts, said, “We are glad to inaugurate our 25th store in Mumbai. Link road, Malad is one of the most apt places for shoppers in the suburbs and it’s nice to be a part of this location.”
The brand has its presence in New Delhi-NCR, Mumbai, Bangalore and Pune and is looking to extend its presence in all major metropolitan cities across the country.
Mad Over Donuts (MoD) is running a special promotional offer today, which is a sequential calendar day, and is offering a dozen free donuts for a similar quantity purchased.
This offer is valid at all outlets of this chain across the country except kiosks at airport.
Mad Over Donuts, Singaporean gourmet donut brand has launched its 8th store in the vibrant city of Pune.
The store is located in the heart of the City at Koregaon Park adding the 49th store in the Country.
Mad Over Donuts serves its guests with an assortment of glazed and filled Donuts, premium Coffees and it’s more recently launched premium range of cupcakes called Cakelings.
Tarak Bhattacharya, COO, Mad Over Donuts said, “We are truly excited to open our 8th store in Pune today. In a short span of time, we have been able to develop a strong connect with our customers in Pune. We are sure that, given the love that people from Pune have for Mad Over Donuts, we will open many more stores in the city.”
Mad over Donuts (MOD), a Singaporean gourmet donut brand introduces the Divine Crush Donut dipped in milk chocolate and topped with Gems candy inspired by the worldwide trend.
The offer is available at all MOD stores except airport kiosks for a limited time period at Rs 55 per donut.
Mad Over Donuts, a Singapore based Donuts brand has launched its range of Diwali donut flavors. With a twist this festive season, Mad Over Donuts introduces “Diwali explosions”.
Infused with traditional Diwali mithai’s like mohanthal, boondi, kaju katli and coconut, these donuts make for a perfect Diwali gift. The Diwali explosion range includes; Boondi Bomb, Ka-boom, Coconut Blast, Nuts over Mohanthal and much more.
The donuts are priced at Rs. 55/donut and are availabli in all Mad Over Donuts store till 17th November.
Celebrating the magic of Krrish 3 is Singaporean gourmet donut brand Mad Over Donuts plans to craft World’s first superhero donuts inspired by the movie and the Indian superhero.
The K3 Superhero Donut range is available in three variants and is priced at Rs 55 per donut. The Krrish 3 donuts are available in three variants: Krrish Logo; Jam packed with strawberry jelly and glazed with white chocolate with a light dusting of cocoa powder, Krrish Standing; Filled with dark chocolate ganache and topped with white chocolate with a dusting of cocoa powder and Krrish Mask; Filled with smooth vanilla custard and topped in dark chocolate and finished with a snowy sugar dusting.
The K3 Superhero Donuts will be available across all Mad Over Donuts stores in the country except airport kiosks for a limited period only.
Amplify your Friendship day celebration this year, with a week long offer across all stores of Mad over Donuts where you can get 1 donut free on the purchase of 2 donuts.
The offer starts from August 4 till August 10, 2013, and will enable the buyer to get one donut free on the purchase of two donuts. The offer is valid across all flavours of donuts. The donuts are priced at Rs 55 each.
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