Godrej Food Trends Report 2024 Unveils Coffee Trends for International Coffee Day

The Godrej Food Trends Report 2024 identifies major trends that will influence the industry in the upcoming year as India's coffee culture continues to change. The report highlights the country's dynamic increase in both coffee consumption and appreciation, particularly with International Coffee Day approaching. For many Indians, drinking coffee has evolved from a daily habit to a refined lifestyle choice. In 2024, the Indian coffee market is expected to undergo significant changes, including the emergence of artisanal brews and an increased emphasis on the origin of coffee beans.

In partnership with more than 190 chefs, food experts, and industry thought leaders, Godrej Vikhroli Cucina curated the Godrej Food Trends Report 2024, which delves into these changing preferences and offers insightful information on the new coffee trends that are anticipated to take the market by storm in the upcoming year. Indian customers are eager to discover coffee's rich diversity while embracing regional customs and international innovations as the beverage's popularity grows.

Key Coffee Trends for 2024:

1. Convenient Gourmet & Specialty Coffee Options: With a predicted increase in gourmet and specialty coffee alternatives by 80.8% of GFTR experts, it will be easier than ever to enjoy high-quality brews at your convenience. Coffee lovers who are searching for flavorful, rich experiences even in the middle of their hectic schedules will be pleased with this trend.
2. Educational & Experiential Coffee Workshops: “The future of coffee is bright, fueled by a growing demand for convenient gourmet options and a thirst for knowledge. I firmly believe that educational and experiential workshops will be a key factor in attracting and engaging coffee enthusiasts. These workshops offer a unique opportunity to immerse oneself in the world of coffee, learning about different brewing techniques, tasting profiles, and the rich history behind this beloved beverage. To celebrate International Coffee Day, I’m excited to announce a collaborative coffee workshop with Godrej Vikhroli Cucina and Godrej L’affaire,” says Vineet Jain, Co-founder of Bombay Island Coffee.
3. Provenance-Focused Coffee: The provenance of coffee beans is becoming more and more significant. Provenance-focused coffee is predicted to become more and more popular, according to 73.1% of GFTR experts. Consumers will be looking for beans that are carefully selected, have unique flavor characteristics, and use sustainable growing methods.
4. Premium South Indian Filter Coffee: A resurgence of traditional South Indian filter coffee is taking place. According to 71.2% of GFTR experts, premium and gourmet versions of this traditional brew will become more well-known, bringing its rich, powerful flavors to the coffee industry and giving it an exotic touch. Godrej Yummiez Crispy Potato Stars are the ideal snack to have with filter coffee from South India.
5. Indian-Origin Artisanal Coffee: "As we celebrate International Coffee Day, it’s clear that India’s coffee culture has entered a new era—one where craftsmanship and convenience are equally valued. The trends identified in the Godrej Food Trends Report 2024 reflect the evolving tastes of the modern Indian coffee lover, from their growing desire for artisanal, locally sourced coffee to their enthusiasm for learning more about the brewing process. The future of coffee in India is both exciting and promising, blending tradition with innovation," commented Rushina Munshaw Ghildiyal, Managing Director of a Perfect Bite Consulting and Editor of the annual Godrej Food Trends Report.

As International Coffee Day brings the worldwide coffee community together, the Godrej Food Trends Report 2024 offers as a guide to the exciting future of coffee in India. By putting equal emphasis on local customs and worldwide advancements, India's coffee market is poised for rapid change by 2024.