Greater Than Gin is expanding its reach by introducing 180ml mini bottles to six additional locations, including Pune, Assam, Meghalaya, Mumbai, Puducherry, and Karnataka.
The GT Minis offer consumers a convenient opportunity to try the product without the need to invest in a full-sized bottle.
This is particularly beneficial for the brand because the gin market is still relatively specialized within the liquor industry, and the introduction of 180ml bottles aims to attract new customers.
Furthermore, the Minis will not only be accessible in an extended range of retail outlets but will also be found in numerous dive bars.
“India is a unique market where the 180ml is the largest selling SKU across the spirits segment. As a craft player, while it is challenging for us to find the bandwidth to take on a task of this magnitude, we have a larger commitment to spreading the culture of quality gin as far and wide as possible. The 180ml is poised to take us to many more new consumers, helping us grow the overall Gin category.” said Anand Virmani, Co-founder of NAO Spirits.
Greater Than Gin is established in 2017, is an innovative and acclaimed craft London dry gin that played a pivotal role in igniting the gin trend in India.
Currently, Greater Than Gin is accessible in 11 states and 3 union territories within India, and it's also distributed in 11 other nations worldwide, with additional expansions in progress.
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