Gur Chini opens outlet at Punjabi Bagh; eyes global expansion

One of the premium mithai brand Gur Chini that is revolutionising desi mithai by giving it a modern twist has opened a new outlet at Punjabi Bagh, Delhi.

After celebrating massive success in Delhi, the brand also plans to launch 3 new outlets in Mumbai and Chennai, along with one each in Abu Dhabi, Dubai and Kuwait, to share the delicious legacy of Indian sweets across borders, for others to embrace that authentic taste but with a difference.

“We started with a desire to reawaken our passion and taste for Indian sweets and, alongside, to bring back the old fervour of festive occasions. Today, we have 3 outlets in Delhi and we are excited to cater to West Delhi with our upcoming Punjabi Bagh outlet,” shared Gaurav Chauhan, Co-founder and CEO at Gur Chini who is also planning to launch 3 new outlets—in Abu Dhabi, Dubai and Kuwait.

“We want to share the Indian traditional mithai with a modern take with the world, for them to identify and recognise Indian culture through our classic sweetmeats,” he added.

The new outlet in Punjabi Bagh caters multiple variations of regional specialities of organic mithai.

The brand currently has its retail outlets at MG Road and Defence Colony, and online presence through its own website, along with Zomato. Besides Gur Chini outlets, the brand has base kitchens in Delhi, Ahmedabad and Mumbai, and plans to expand the base kitchens to Hyderabad, Bengaluru, Pune and Aurangabad.