LQI, the Gurugram-based beverage startup, has raised an undisclosed amount of funding from singer turned angel investor Sukhbir Singh. This is Singh’s very first investment in India.
This investment is a part of $2,00,000 seed funding round that LQI is raising from angel investors. The funds will be used by the startup to increase the production capacity and the geographical expansion to newer markets.
Sukhbir said, “LQI’s core differentiator lies within its exceptional product and technology that targets urban youth to upscale lifestyle on a daily basis and parallelly helping restaurants to offer fresh beverages to the masses without any hassle.”
LQI was founded in mid-2016 by Shubham Khanna, Palak Kapoor, and Kapil Kumar. It utilises its proprietary technology for manufacturing smoothies, milkshakes, and fruit water frozen packs made with 100% raw fresh fruit.
Currently, LQI works on a B2B2C and HORECA (Hotel/Restaurant/Cafe) model. The startup has collaborated with around over 100 B2B brands such as Pitapit, Innerchef, Donor & Gyros, IHOP, Burgrill, etc.
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