Hitesh Arora exits Yum! Brands, to join CRMNEXT
Hitesh Arora exits Yum! Brands, to join CRMNEXT

Hitesh Arora has quit as CIO of Yum! Brands India, the global QSR chain to join CRMNEXT, as Director Strategy & Customer Advocacy.

Arora joined Yum Restaurants in January 2014 as the CIO for Indian Subcontinent. During his period with the brand Arora was instrumental in building a sturdy analytics platform and enabling the digital channel of Yum Brands.

He also introduced future back technology strategy at Yum Brands. With over 25 years' of experience in the IT industry, he has held leadership positions at blue chip organizations like Nucleus Software, Polaris Financial Technologies, NIIT Technologies, Bank of America, Max Life Insurance and Yum Brands. 

He is widely recognised as a Global Technology, Operations and Sales Leader in Financial, Manufacturing, Retail and Technology Services domain.

CRMNEXT is the foremost global cloud CRM solution provider. It has been notified as the 'Top 20 Product Companies in Asia'.

"I will be responsible for helping CRMNEXT understand the customer challenges and ensuring the product roadmap alignment. My key responsibility would be ensuring that product innovation is in line with the customer needs. I will also create investment strategy to enable readiness for the future of CRM. I responsibilities will cover the entire spectrum from pre sales to realization of outcomes for our customers,” shared Arora.

At CRM Next, Arora would be responsible for Strategy and Customer Advocacy, which ideally would cover business strategy, which would lead to identifying the business objectives and deciding where to invest to best achieve those objectives. His new role is to work closely with Nishant Singh, Founder, Chairman & CEO, CRMNEXT and the board of the company.

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