Indian F&B Brands to Take on Leaders

Companies such as Hector Beverages, Prataap Snacks, Amalgam Speciality Foods and Balan Natural Food – A host of home-grown food brands – are testing the mettle of larger brand and the money power of established players like Red Bull, Pepsico, McCormick and Dabur.

They are taking on the brand by cutting costs through innovation and offering wider choice to consumers.