Inox Leisure ties up with food delivery platforms to deliver food and beverages

Mumbai-based multiplex major Inox Leisure has partnered with food delivery apps, including Zomato and Swiggy, to deliver its food and beverages at home as the pandemic continues to impact cinema operations in the country.

"We are aggressively growing our food and beverages (F&B) segment and are extremely optimistic about our new F&B road map with the introduction of some new processes and exciting innovations, including making our food available on online food ordering platforms, Swiggy, Zomato, Dineout & Thrive and a few more,” shared Alok Tandon, CEO - INOX Leisure Ltd who look to cater to newer consumer segments, besides strengthening the F&B revenue streams.

The company expects contribution of food and beverages to its revenue to increase from 19 per cent in the previous fiscal to up to 35 per cent in future.

Inox had reported a revenue of Rs 148 crore in the financial year ended March 31, 2021, as against a revenue of Rs 1,915 crore in the year 2019-20.

"With the introduction of new innovations including the association with Swiggy and Zomato, we are planning to increase the F&B contribution to revenues to 30-35 per cent in the future," he added.

In the previous two financial years, contribution of F&B in total revenues had been in the range of 26 per cent.

The company attributed decline in F&B contribution in FY21 at 19 per cent to the lockdown.

“The whole rationale behind associating with food aggregator platforms like Swiggy and Zomato is to improve our reach and better connect with our non-cinema consumers,” he added.

The company is also working on expanding its menu and introducing new meal options such as Pulao, Biryani, Dal Makhani, Rajma-rice, Chana-rice, Pastas and Garlic Bread.

Inox Leisure at present operates 648 screens across 153 multiplexes in 69 cities.