Jamba Juice, the health food chain, has squeezed out part of its name. The brand will now go by just "Jamba", accompanied by the tagline, "Smoothies, Juices and Bowls".
The company’s move to simplify its name is aimed towards reflecting a wider array of offerings, which has more than juices.
The company said, “It's one of many steps to support the brand's renewed commitment to more balanced ingredients that will include expanded plant-based options and reduced sugar selections among other innovations.”
Geoff Henry, President of Jamba, stated, “We've been offering balanced ingredients on the go for almost 30 years and must continue to evolve to meet our guests' ever-changing definition of wellness.”
“We're staying true to our heritage as an innovator in the space and refreshing the brand to stay focused on how we can make it easier, better and faster for guests to live a more active lifestyle. We're proud to have launched the smoothie and juice category three decades ago and can't wait to join our guests' wellness journey for decades to come,” he further stated.
भारत की एक कॉफीशॉप चैन 'सरदारबक्श' को यूएस जॉइंट स्टारबक्स द्वारा मुक़दमा दायर करने पर अपना नाम परिवर्तित करने पर राजी होना पड़ा है। इंडियन फर्म ने अपना नाम और यहाँ तक की लोगो भी स्टारबक्स के नाम और लोगो से मिलता हुआ रख लिया था।
जुलाई माह में स्टारबक्स ने सरदारबक्श, जिसकी नई दिल्ली में 25 दुकानें हैं, के खिलाफ कानूनी कार्रवाई की शुरुआत की|
फिलहाल 125 आउटलेट्स चला रहे सरदारबक्श ने भारतीय बाज़ार में 2012 में कदम रखा था।
सरदारबक्श के सहसंस्थापक सनमीत सिंह कालरा ने बताया, "हमारा नाम स्टारबक्स के नाम से मेल खाता था। इसीलिए कोर्ट ने उनके पक्ष में फैसला दिया है।"
भारतीय कॉफीशॉप दो महीने में अपना नाम बदल कर "सरदारजी-बक्श" कर लेगी, किन्तु यह अपना लोगो नहीं बदलेगी, जो कि स्टारबक्स की ही तरह हरे एवं काले के गोले के अंदर बनी एक आकृति है|
An Indian coffee shop chain 'SardarBuksh' has agreed to change its name after being sued by the US giant Starbucks. The Indian firm was using the name rhyming with Starbucks, and it also has a similar logo.
In July, Starbucks began legal proceedings against SardarBuksh, which has 25 shops in New Delhi.
Presently having 125 outlets, Starbucks entered the Indian market in 2012.
Sanmeet Singh Kalra, Co-founder of SardarBuksh, said, "Our name rhymed with Starbucks which is why the court has ruled in their favour."
The Indian coffee shop chain will change its name to "Sardarji-Bakhsh" within two months. But, the firm will not change the logo, which like Starbuck's is a circle of green and black with a figure at the centre.
Dunkin' Donuts is planning to rebrand itself by dropping 'donuts' from its name. The new branding would be effective from January.
The move comes as part of CEO Dave Hoffman's plans to bring beverages and breakfast meals to the forefront of the restaurant chain's menu.
The company said, "The new branding conveys the company's focus on serving great coffee fast while retaining its familiar pink and orange colors and iconic font."
David Hoffman, CEO of Dunkin' Brands, said, "Our new branding is a clear signal that there's something new at Dunkin'. It speaks to the breadth of our offerings."
In the recent quarters, the sales of the company have been powered by breakfast and beverage items.
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