Jubilant FoodWorks Limited), India’s leading foodservice company, declares the effective enforcement of India’s inaugural "No Antibiotics Ever" (NAE) policy in 2023 for managing the health of poultry birds.
This pioneering initiative underscores JFL's dedication to food safety, animal well-being, and seeks to tackle worldwide apprehensions regarding Antimicrobial Resistance (AMR).
Since November 2017, the company has been earnestly involved in formulating an antibiotics policy aimed at combating the inappropriate use of antibiotics in poultry procurement.
The effective execution of the three outlined stages has prioritized ethical standards, confining antibiotic usage to therapeutic intents supervised by veterinarians, thereby eradicating non-therapeutic utilization for promoting growth.
“‘Jubilant for All’ represents the Company’s commitment to creating long-lasting value that delights not only our customers but all those involved in the process. As the pioneer of instituting an NAE policy in the world of QSR, moving beyond antibiotics isn't just a policy; it's a resounding affirmation of our values and an essential step towards delivering high-quality, safe, and ethically sourced products to our discerning consumers.” said Avinash Kant Kumar, President – Value Chain Engineering, Hong’s Kitchen, International Business and CSR- of Jubilant FoodWorks Limited.
In order to reach the "No Antibiotics Ever", the company has established a rigorous Surveillance and Oversight System that extends across farms, slaughterhouses, and processing facilities.
This thorough system, managed by qualified veterinarians, ensures stringent compliance with the antibiotic usage policy. Additionally, the company has accomplished the exceptional aspect of 'Farm Traceability,' affirming its dedication to conscientious sourcing and vigilant product monitoring.
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