KATI PATANG LIFESTYLE LIMITED has made a major entry into the UK market and ushered in a new era for one of India's most renowned premium beer brands. With the acquisition of a 23 percent stake through its UK subsidiary in CHADKP HOLDINGS LIMITED, the parent company of Chadlington Brewery and The Tite Inn, Oxford, and the signing of a three-year license agreement to brew its famous gluten-free Saffron Lager at Chadlington Brewery, the brand aims for a major expansion.
One of the most well-known premium beer companies in India, Kati Patang, is starting a new chapter with this investment. An important step in Kati Patang's plan to increase its worldwide footprint is the strategic alliance with Chadlington Brewery and The Tite Inn, which is situated in the charming Cotswolds. By combining the advantages of all three companies, the partnership is expected to revolutionize the premium beer market in the UK and Europe.
Kati Patang is well known for its creative approach to making high-end beers with Indian influences. Celebrated for its award-winning beers made with pure Oxfordshire Spring water, Chadlington Brewery is renowned for its superior production and vegan-friendly philosophy. The Tite Inn Chadlington, a historic pub with deep roots in the community, will serve as an ideal setting for this collaboration, combining the best of British brewing heritage with the unique flavours of India.
“We are delighted to embark on this exciting venture with Chadlington Brewery and The Tite Inn Chadlington. This collaboration exemplifies our unwavering commitment to quality, innovation, and community-driven growth. By uniting our expertise, we aim to establish a strong foothold in the UK and Europe, offering a unique blend of Indian artistry and British brewing heritage," said Shantanu Upadhyay, Executive Director of KATI PATANG LIFESTYLE LIMITED.
Jason Chipchase, CEO of the joint venture and a shareholder in both Chadlington Brewery and The Tite Inn, added, “This is a dynamic collaboration between two iconic beer brands. We’re excited to activate Kati Patang across pubs, restaurants, and supermarkets, while simultaneously scaling Chadlington Brewery’s own-label offerings. Together, we envision creating a vibrant ecosystem of unique taprooms in key cities across the UK.”
Strategic advisor Nigel Eastwood, who facilitated the deal and a strategic advisor to the new JV, shared his perspective on the collaboration, “This partnership represents a perfect synergy between two regions rich in heritage and innovation. By bringing together Kati Patang’s distinctive Indian flavours and Chadlington’s unmatched brewing expertise, we’re unlocking significant potential in the craft beer market. This deal is a testament to the growing demand for authentic, high-quality beer experiences in Europe.” The brand plans to open unique taprooms majorly in UK.
Proost, a domestic beer brand established in 2017 by Tarun Bhargava and Vijay P. Sharma, has raised 30 crores in the Series-A investment round.
Hyderabad Angels, Chennai Angels, and other prominent HNIs participated in the venture, which was spearheaded by Chimes Group and Srinivasan Namala.
Commenting on this achievement, Tarun Bhargava, Co-Founder & CEO of Proost, said, "We are thrilled to announce this new round of funding, which represents a significant step forward in Proost's journey. With these funds, we will focus on expanding into strengthening our production capacity, expanding into a few new markets while also ensuring that we go deeper into our existing ones on the back of brand building.”
He further added, “This is Tranche-1 of our ongoing Series A round and it's great to see 90% of the round size being mopped by our existing investors. Our commitment to delivering value to our stakeholders remains unwavering, and this investment brings us closer to our goal of capturing a substantial share of the Indian beer market by the end of the decade."
The money will strengthen Proost's financial base and play a key role in its growth into new areas. With a significant presence in retail establishments in Delhi, Punjab, Uttar Pradesh, Kerala, Jharkhand, and Karnataka, Proost, which operates under the Grano69 Beverages banner, has established itself in the beer sector.
By the end of the decade, the brand hopes to have 5% of the Indian beer market thanks to strategic market expansion, customer-focused product development, and innovation.
STOK has introduced a new brand identity and digital campaign aimed at enhancing its connection with consumers. The initiative, dubbed "Live The Chill," features the STOK Panda in revamped roles representing different beer variants: the adventurous Panda for STOK Strong, the laid-back Panda for STOK Lager, and the poised Panda for STOK Wheat.
The campaign, developed by Asymmetrique, was executed in three phases. It began with the STOK Panda's disappearance from packaging, creating buzz and engagement on social media. This was followed by teasers and influencer-driven posts, culminating in the reveal of the Panda’s new look through a video and updated packaging. The final phase included a personality film, influencer collaborations, and an AR filter for an interactive experience.
Vedant Kedia, CEO, MEBL said, "We wanted STOK to have a unique appeal that caters to beer choices sought by Gen Z. This generation values individuality and seeks out brands that resonate with them on a personal level. The idea behind creating the three STOK Pandas was to reflect that spirit. This campaign has brought our vision for the brand alive via a campaign that makes the brand stand out even more. Asymmetrique has done a fantastic job in conceptualising this campaign and bringing our vision to life."
Nitin Gupta, Founder and MD of Asymmetrique commented, "In the beer category, packaging becomes the first point of brand connect with consumers. Our goal was to create a campaign that not only showcased the new packaging, but also allowed consumers to connect with their beer type through STOK Panda’s brand-new avatars. We therefore focused on crafting a narrative that would instantly engage and excite the audience by allowing them to participate in the search for STOK first, and then discover the STOK Panda of choice matching with their own personality. This then translated into a connect with the beer type exemplified by the chosen Panda avatar. A brand-new website was also launched alongside, which allowed old and new STOK discoverers to immerse themselves into the STOK philosophy and truly live the chill."
The campaign coincides with STOK's broader shift towards a lifestyle brand, exemplified by the launch of its YouTube channel, "STOK ‘N CHILL," which features stand-up comedy to complement the beer experience.
Effingut, a prominent name in India's craft brewing sector, is set to introduce its signature craft beers in cans. Founded over a decade ago by Manu Gulati, Effingut has grown from a small brewpub in KP, Pune, to a national presence with 11 outlets, including 4 brewpubs, 2 bistros, and 5 E2Go locations.
The move to canned craft beers aligns with Effingut's vision to make craft beer accessible for every occasion, combining the convenience of cans with the exceptional taste and quality that Effingut is known for. Effingut’s Bavarian Wheat Beer and inCider Ale Kashmiri Apple will soon be available in 500-ml cans across Pune and Mumbai.
Manu Gulati, Founder of Effingut said, "At Effingut, our journey has always been about crafting legendary beers that reflect our passion for quality and the joy of brewing true craft. The introduction of our true craft beers in cans marks a legendary milestone in our mission to make exceptional craft beer accessible to all."
Effingut has captivated craft beer enthusiasts across India with over 230 distinct beer styles, using only the finest ingredients and traditional brewing techniques. Following the success of their brewpubs and bistros, Effingut introduced E2Go growler stations, bringing the Effin Good craft beer experience directly to consumers.
Gulati said, "With the introduction of our craft beers in cans, we can proudly say that we have come an extraordinary way. We look forward to unveiling two more exciting styles shortly, further enriching our offerings and delighting our customers. We believe in offering something for everyone. By expanding into cans, we're not only broadening our reach but also ensuring that our beers can be enjoyed wherever and whenever our customers choose."
Effingut's launch of beer cans marks a significant step in their journey to redefine the craft beer landscape, with the aim of becoming a pioneer in India for introducing craft beers in cans.
A new addition to the craft beer industry, 12th Man Brewing is an ode to all sports lovers across the country. Founded by Tilak Gaurang Shah, this Maharashtra-based brand offers the state's first canned craft beer.
The brand is born from the passion and love for sports. 12th Man Brewing is a fusion of exceptional taste and unparalleled refreshment, which is meticulously brewed to enhance the excitement of sports viewing.
With its crisp flavor and smooth finish, it serves as the ideal companion for fans cheering on their teams from the comfort of their homes.
“We are elated to launch 12th Man brewing, the brand born from the love of sports. While most people will relate 12th Man to the 12th Man in Cricket, the concept of 12th Man Brewing is far beyond that. 12th Man is a reference to the spectators watching the game in a stadium. The spectators are a 12th man to the home team by creating an atmosphere that intimidates away teams. Our brand is Maharashtra's first microbrewery to launch beers in a can,” shared Tilak Gaurang Shah.
This refreshing craft beer is unpasteurized and freshly brewed, being the state’s first microbrewery to sell in cans.
The beer is available in three variants, Hefeweizen (INR 185 for 330ml) the iconic German Wheat Beer, that delivers typical flavors of clove with hints of banana and bubblegum; Indian Lager (INR 175 for 330ml) a light-bodied lager with a slight sweetness from the malt and herbal and floral undertones; Red Gose (INR 250 for 500ml) a beer introduced in the honor of the much-celebrated Manchester United footballer, Ole Gunnar Solskjaer’s historic visit to India.
Onkara Beverages & Hospitality Pvt. has made a mark in India's Alcobev scene with its homegrown beer called Lone Wolf.
Lone Wolf stands out with its three variants: Lone Wolf Alpha, a Belgian Witbier; Lone Wolf Maverick, a light and crisp malt lager; and Lone Wolf Strong.
“Goa offers favorable norms and ease of doing business making it a go-to market for startups and new entrants, like us, in the Alcobev industry.” said Anurag K, Co-Founder and COO of Lone Wolf.
Lone Wolf beverages are adored for their minimal additives, enzymes, and premium ingredients sourced from both European and local markets.
“The state's large tourist and visitors population allows a brand to get a rich mix of feedback from a very diverse set of audience, giving very valuable insights. And I am looking forward to this Goa launch with many expectations.” said Atul Kumar Singh, Co-Founder & Managing Director of Lone Wolf.
These beers are now widely accessible in numerous pubs, bars, and wine shops throughout both North and South Goa regions.
Lone Wolf has launched two of their popular drinks- Lone Wolf Alpha and Lone Wolf Mavrick in cans.
Earlier available in bottles, Lone Wolf has become a favorite brand among beer lovers and their availability now in cans will only enhance the drinking experience of the consumers.
The two beers in can packaging will now be available in Delhi NCR and Goa followed by other cities.
“We are amazed by the love and acceptance that we have received from our customers. Our brand has already become a default choice of many beer lovers and we are glad we are able to bring experiential new flavors and taste to our customers. Cans preserve taste better than bottles and also keep carbonation intact, enriching the drinking experience. We are sure our customers will love the new beer cans and carry them more conveniently,” shared Atul Kumar Singh, Co-Founder & Managing Director at Lone Wolf.
Lone Wolf, born under the visionary leadership of Onkara Beverages & Hospitality Pvt Ltd within the esteemed MP Singh Group, has swiftly ascended to the highest of the beverage industry.
Sinq Beverage Pvt Ltd. has declared the introduction of Bad Monkey Beer in Uttar Pradesh, India.
Beer is priced at Rs. 130 for a 500 ml can, Bad Monkey Beer presents a bold flavor profile with an alcohol by volume (ABV) of up to 8%.
"With our success in Delhi, Jharkhand, and other states, we are confident that Bad Monkey Beer will appeal to the discerning palates of beer consumers in Uttar Pradesh. With its strong and robust flavour profile along with a smooth finish, Bad Monkey beer promises a drinking experience that is both bold and refined, embodying the spirit of adventure and discovery in every sip." said Rohan Khare, Founder of Sinq Beverage Pvt Ltd.
India's beer market is on a steady growth trajectory, with an expected annual growth rate of 5.94% from 2023 to 2028, according to Statista.
In 2023 alone, the market generated USD 11.6 billion in revenue, with projections to reach USD 23.45 billion by 2029.
Bad Monkey Beer aims to expand in international markets and emerge as a global icon. Its expansion into Australia, New Zealand, and Middle Eastern countries marks the beginning of a journey.
Amrut Distilleries, the pioneer of Indian single malt whisky, celebrating its 75th year in the industry, announces the launch of two new limited edition whiskies for the Gurgaon market exclusively.
Amrut Bagheera (46% finish) and Amrut Portonova (48% finish) are the product of in-depth research on single malt whiskies carefully crafted with distinct tastes and characteristics. The new limited edition single malt whiskies were released by the world’s renowned whisky connoisseur Jim Murray along with Rakshit Jagdale, MD, Amrut Distilleries in Gurgaon today.
“Amrut Bagheera and Amrut Portonova are exclusive and premium expressions from our single malt whiskies portfolio, as these are limited edition and are launched here in Haryana. Our objective in releasing these two expressions in India is to offer a unique experience for whisky lovers. We see a rising demand in the premium and luxury categories of single malt whiskies as current Indian consumers have a wide knowledge of their choice of drinks. This is one of the driving factors that inspires us to craft limited editions of expressions,” shared Jagdale.
Amrut Bagheera tastes salted caramel in tandem with dark chocolate. There is an array of fruity notes, presumably dried fruits, with an underlying oak tone. There is a hint of sandalwood, which becomes floral with time, whereas, Amrut Portonova is extremely fruity, with toffee sweetness and tropical spices and hints of coconut it and cracked black pepper.
ABCL is a contemporary independent brewing company dedicated to crafting top-tier products using premium ingredients, unveils BlockBuster Ultra Lager and Blockbuster Ultra Strong Beer in Jharkhand.
Blockbuster Ultra Lager is a pilsner-style brew with a light and crisp flavor profile while maintaining low calorie and carbohydrate content, appealing to those seeking a lighter beer option.
BlockBuster Ultra Lager is presented in a radiant golden hue and topped with a creamy white foam, is a meticulously crafted offering tailored for beer aficionados. Beer is available in both cans and bottles.
Blockbuster Ultra Strong distinguishes itself with a robust taste and increased alcohol content, providing an intense drinking encounter. Blockbuster Ultra Strong Beer emerges as the favored option, transforming traditional views of the qualities a strong beer can deliver.
“We’re excited to bring BlockBuster Ultra Lager and Blockbuster Ultra Strong Beer to Jharkhand, expanding our craft beer offerings. The tremendous response to BlockBuster Strong has inspired us, and with this new endeavour, we aim to elevate the beer experience in Jharkhand. Proudly contributing to the vibrant beer culture, we look forward to creating memorable moments with every sip. We are truly a ‘Made in India’ brand. At American Brew Crafts, we are proud to be at the forefront of the craft beer movement, and our commitment to quality and innovation drives us to bring new variants for beer lovers”. said Sri Nagendra Tayi, Chief Executive Officer, of American Brew Crafts Pvt Ltd.
American Brew Crafts produces its beer in two cutting-edge breweries furnished with the latest German technology.
The creation of BlockBuster beer stems from extensive research into crafting top-tier beer, utilizing meticulously chosen premium malts.
United Breweries is a prominent beer manufacturer in India associated with the HEINEKEN group headquartered in Amsterdam, has announced the launch of Heineken® Silver Draught Beer in India.
This introduction signifies a noteworthy moment as Heineken introduces its draught beer in the Indian market, aiming to offer consumers a high-quality, smooth beverage suited for social gatherings.
"We are thrilled to introduce Heineken® Silver Draught Beer to the discerning consumers in India, aligning with our commitment to cater to evolving preferences. This variant has already garnered immense appreciation in our global markets, and we are confident that it will resonate with the new generation of beer enthusiasts in India. As we embark on this exciting journey, our strategic growth plan includes expanding the availability of Heineken® Draught to other cities, ensuring more consumers can enjoy the exceptional taste and quality that define the Heineken® experience.", said Vivek Gupta, MD and CEO, United Breweries Limited.
Beer is brewed by experienced master brewers using solely natural components, including Heineken’s distinctive A-yeast and 100% malt, Heineken® Silver Draught Beer presents a fresh and smooth flavor.
"The introduction of Heineken® Silver Draught Beer in India marks a significant expansion of our product portfolio, offering consumers a unique and refreshing world class drinking experience deeply rooted in Heineken's brewing legacy and expertise. Quality is paramount, and our longer brewing process as compared to other lager beers, horizontal fermentation, combined with 150 years of craftsmanship, ensures a consistently balanced Heineken® beer with an unmatched taste and stability." said Jacqueline Van Faassen, Head of International Premium Portfolio at Heineken India.
Initially, Heineken® Silver Draught Beer will be exclusively offered in upscale bars and pubs in Mumbai, Thane, and Pune in Maharashtra. Expansion into Karnataka is planned for the fiscal year 2024.
Heineken® Silver Draught is currently offered in high-end pubs and bars, with plans for its introduction in additional markets within the coming months.
B9 Beverages Ltd is the parent company of Bira 91, has appointed Manoj Kohli, previously Managing Director at Bharti Airtel and former SoftBank India Country Head, along with Bharat Anand, a Partner at Khaitan & Co., as Independent Directors for its Board.
This strategic move aims to utilize the extensive global business expertise of these appointees as Bira 91 expands its operations both domestically and internationally.
Additionally, these appointments are intended to fortify the company's corporate governance framework.
“I am truly excited to bring on-board Manoj and Bharat as independent directors at Bira 91. We are at an important inflection point as a business, and as we continue on our journey of high growth, we would want to ensure that we develop a business that has long-term sustainability, improved risk management and increased quality of corporate governance. With Manoj’s and Bharat’s experience, I am sure we will be able to strengthen Bira 91 considerably on these aspects." said Ankur Jain, Founder and CEO, Bira 91.
Manoj Kohli has been instrumental in various leadership roles, notably as the former Managing Director and CEO of Bharti Airtel. His tenure witnessed Bharti Airtel's remarkable growth, evolving from a customer base of 2 million to over 400 million, positioning it as the third-largest telecommunications company globally.
“Over the next decade, my mission is to support entrepreneurs in building successful businesses that can scale not only in India, but also create a strong presence globally. Bira 91 is amongst the fastest growing beer brands in the world and is at an exciting phase of its business journey. I am excited to partner with their team and help take the business to newer heights." said Manoj Kohli.
Kohli significantly contributed to Airtel's international expansion. Serving as Softbank India's Country Head, he provided strategic guidance to prominent startups like Ola, Paytm, Lenskart, Snapdeal, and WeWork.
Presently, Kohli holds board positions at notable companies such as WeWork India and Triveni Engineering. He also acts as a senior advisor for Deloitte India and Masters’ Union.
"Bira 91 has done a great job of disrupting a really promising, high growth category. As B9 evolves into a large business, I hope to help support its transition into a well-run corporate and facilitate sustained growth” said Bharat Anand.
B9 Beverages Ltd, the parent company of Bira 91, has risen to become the fourth-largest beer company in the country. With six manufacturing facilities spanning India and a diverse range of flavorful beers, it has expanded its market reach to over 1,000 cities across 24 countries.
In 2023, B9 Beverages made a foray into the Beyond Beer segment by introducing Hill Station Ciders, an alcoholic cider portfolio, and Grizly Seltzers, a line of hard seltzers inspired by cocktails.
Bira 91's operational footprint includes four taprooms situated in Bangalore and Delhi-NCR, where it unveils a new beer every week. Recent strategic acquisitions, such as that of The Beer Café, India’s leading pub chain, aim to fortify its presence in pubs and taprooms.
The company has significant backing from global investors, including Kirin Holdings, a prominent Japanese beer company, MUFG Bank, the largest bank in Japan, Sofina from Belgium, and Peak XV Partners (formerly Sequoia India).
Bira 91 has introduced its second location in Delhi NCR at DLF Avenue, Saket. This marks the company's fourth Taproom in India, following its earlier launch at DLF CyberHub and in Bengaluru.
This expansion aligns with Bira 91's dedication to fostering beer innovation in India and nurturing a vibrant beer culture among local consumers.
“Delhi is home for Bira 91 and we are extremely excited to bring the Taproom experience to our home city. With the largest Tap wall featuring 16 beers on tap, this launch is yet another step towards fuelling the craft revolution in India and bringing the most flavourful beers to consumers in Delhi NCR. Launching at DLF Avenue, a favorite amongst Delhites, am sure the Taproom will elevate the beer and dining experience for consumers.” said Ankur Jain, Founder, and CEO at Bira 91.
The Taproom places an emphasis on its culinary offerings, presenting a carefully crafted food selection by Chef Vicky Ratnani that spans various international cuisines that complements the diverse array of flavorful beers available.
"The beer revolution in India is currently at an exciting juncture, with out-of-home experiences playing a crucial role in nurturing the country's growing beer culture. We are excited to bring the best of our beer flavours to the capital and lead the path with constant innovation. With the largest tap selection in town, our limited release beer drops every week, we are surely revolutionizing the experience for our consumers” said Rahul Singh, Senior Vice President, Pubs at Bira 91.
Alongside this, the venue unveils an exclusive cocktail menu designed by sommelier Magandeep Singh, blending both traditional and inventive concoctions.
Furthermore, visitors can explore the offline Bira 91 Merch Store, showcasing popular brand merchandise.
Proost Beer, a rising star in India’s beer industry, has closed its Pre-Series A funding round securing a significant INR 25 crore in through a mix of Equity and Debt.
This substantial investment, backed by a blend of existing and new investors including Chimes Group, Dev Punj, The Chennai Angels, Finvolve, India Accelerator, Hyderabad Angels, Mumbai Angels, Angel List India, and Agility Venture, positions the company for robust growth.
The fresh infusion of funds will play a pivotal role in Proost Beer's strategic expansion plans. Operating under the umbrella of Grano69 Beverages Pvt. Ltd in Delhi, the startup enjoys a strong presence in Delhi, Punjab, Uttar Pradesh, and Kerala retail outlets selling an impressive 9 units of beer every minute.
“The successful conclusion of this funding round empowers us to enhance our production capabilities and venture into new markets. We are highly optimistic about the industry's growth potential, driven by the increasing consumer appetite for innovative, high-quality products. With this funding, we anticipate achieving a remarkable 300% growth,” shared Vijay P. Sharma, Co-Founder & Managing Director of Proost Beer.
Established in 2017, Proost Beer is on a mission to capture a substantial 5%+ share of the rapidly expanding Indian Beer Market by the end of this decade. In an ever-evolving beer landscape, Proost has emerged as a distinguished player committed to revolutionizing the consumer experience with its range of mass premium and affordable beers.
“We are thrilled to see the strong vote of confidence from both our existing and new investors. This endorsement underscores the strength of our business and sets the stage for the next phase of growth for Proost Beer,” added Tarun Bhargava, Co-Founder & CEO of Proost Beer.
Known for its unwavering commitment to quality and a deep passion for the art of brewing, Proost Beer offers a curated selection of beers, with its flagship product, Proost Strong beer, leading the way. Brewed with precision and care, Proost Beer proudly sources most of its raw materials locally and is proudly 100% made in India.
With this substantial pre-Series A funding, Proost Beer is primed to disrupt the Indian beer market and achieve a dominant position by the end of the decade. Cheers to Proost's journey towards industry dominance.
Bira 91, one of the world’s fastest-growing beer brands, and NAO Spirits, the disruptors in the Indian craft gin space with their London Dry Gin – Greater Than, have joined forces to launch a Limited Release gin-inspired beer – Greater IPA.
The Greater IPA takes its inspiration from the captivating world of gin botanicals infusing Macedonian Juniper, a key element in Greater Than’s London Dry gin, giving the IPA a bold and spicy twist. Unlike the usual fruity hops found in IPAs, the hops in this brew have a piney character that complements the unique juniper flavor, creating a balanced mix of piney and spicy notes.
The beer will be exclusively available, until stocks last, at Bira 91 Taprooms in Gurugram at the DLF Cyberhub and Bengaluru at Koramangala, starting 14th September 2023.
Commenting on the launch, Ankur Jain, Founder and CEO, Bira 91 said, “We are thrilled to unveil Greater IPA, a Limited Release gin-inspired beer created in collaboration with Greater Than Gin, a crowd-favorite and one of the fastest growing brands in the country. This collaboration reaffirms our commitment to innovation, bringing together two exceptional brands to offer a distinctive and remarkable consumer experience.”
To celebrate the launch, Bira 91 and Greater Than will offer an exclusive cocktail menu and brewer led tastings. Greater IPA will be exclusively available starting 14th September 2023, at Bira 91's Taproom in Cyberhub, Gurgaon and Koramangala, Bengaluru.
“We’re absolutely delighted about this collaboration with the passionate lot of brewers at Bira 91, the trailblazers behind India's craft beer revolution. As the first Craft Gin in India, Greater Than has naturally taken a lot of heart from Bira 91’s success in the country and it made absolute sense to bring our two brands together for something fun,” added Anand Virmani, Co-founder & CEO, NAO Spirits and Beverages Pvt Ltd.
Reflex Gurugram has launched its first exclusive new beer on tap, the Cryo Citra IPA, to celebrate the arrival of summer.
This beer is a must-try for craft beer enthusiasts who desire for delicious modern brews that push the limits of traditional brewing techniques.
The "cryo-hopping" method, which is a particular brewing procedure, is used to create the Cryo Citra IPA.
“I am thrilled to announce the launch of our latest innovation, Cyro Citra IPA, in the vibrant market of Gurgaon. As the summer season approaches, we wanted to create something truly special for the beer lovers in the city. With its unique flavours, we hope to see Cyro Citra IPA take a special place in our patron’s taste buds,” shared Suman Bharti, Founder at Reflex Gurgaon.
Utilizing concentrated, pelletized hop powder that has undergone meticulous processing to preserve the vital oils and flavors of the hops is how this method works. This beer has a prominent bitterness that is offset by a silky, slightly sweet aftertaste and is suited to individuals who like citrusy and tropical fruit flavors.
Cryo Citra IPA has a lovely fragrance with hints of grapefruit, mango, and passionfruit.
“Our team of passionate brewers has carefully crafted Cyro Citra IPA to deliver an explosion of citrusy goodness, perfectly balanced with the distinctive bitterness of hops. It's a beer that embodies the spirit of innovation, making it a perfect companion for those seeking new and exciting flavors,” he added.
Medusa Beverages Pvt. Limited which brews its beer ‘Medusa’ in India, is all set to announce the launch of Medusa Beer in Uttarakhand.
The company is releasing its first batch in Uttarakhand in the first week of June.
Medusa seeks to capture swelling demand in the country by clocking in sales of three Lakh cases in their first year in Delhi itself.
“It is extremely heartening to give the brand a new address and launch Medusa in Uttarakhand. We always look for spaces, where there are gaps or territories within the portfolio where we can serve consumers’ needs. We are hoping to see a good turnout of young customers and receive an overwhelming response. In the spirit of attempting the same, we are really looking forward to being a PAN India participant in our further business expansion plans,” shared Avneet Singh, Founder, Medusa Beverages Pvt Ltd.
Medusa is based in India with a national marketing division and eccentric and contemporary packaging. The beer is available in about 650 retail outlets in Delhi and in some of the high-end café in retail outlets with a distribution width of 90 percent. The brand is available in more than 2000 retail outlets with the brewery located in Punjab.
Since the brand’s inception in 2018, Medusa has witnessed exponential growth. The brand is currently available in 7 states including Delhi, UP, Punjab, Chandigarh, Chhattisgarh, Silvassa, Himachal Pradesh and now in Uttarakhand and growing multifold.
BrewDog, an international craft beer brand, opened its first outlet in Punjab, Amritsar.
The outlet is located in the upscale Ranjeet Avenue and spans over 8500 square feet across two floors, featuring 24 craft beers.
BrewDog Amritsar offers a selection of well-known international beers including lagers, IPAs, and wheat beers.
Visitors can choose from a carefully selected range that includes popular options such as Hazy Jane, Punk IPA, Elvis Juice, Arcade Made, Lost Lager, and many others.
“As part of our India expansion, Amritsar is a key location for the brand. A lot of thought has gone into the design of the space, making it vibrant, cosy and welcoming, while keeping it consistent with the international experience. We are keen to take the craft beer experience to even more cities across India.” said Mr. Rohit Jain, Chairman, BrewDog India, AIBPL
BrewDog Amritsar is the first pet-friendly bar in the city and has been designed by a reputed design firm in the country, Sumesh Menon and Associates.
Along with serving craft beer, the bar will also have a specialty coffee bar named Habitat Coffee House.
“We bring a diverse variety of craft beers on tap which will be a great attraction for beer enthusiasts. Punjab has been our choice in our current leg of expansion given the evolving food and beverage scenario and an evolved consumer base.” said Karan Jain, CEO, BrewDog India, AIBPL
In addition to the BrewDog signature menu, the bar will also offer a range of regionally-inspired dishes.
These include options such as Phulka Tacos, Mutton Chapli Burgers, Korean BBQ Chicken Burger, Thai Basil Fish Tikka, Gochujang Lotus Stem, Dahiwala Dhaba Meat, and Dum Ki Daal and many more.
Aloha International BrewPub, led by Chairman Mr. Rohit Jain, has facilitated BrewDog's expansion into India.
With two thriving outlets in Mumbai and one in Gurugram, the brand has plans to launch 25 more pubs across the country.
Globally, BrewDog has made strides in the last ten years with over 200,000 crowdfunded shareholders, five breweries on three continents, and distribution to more than 80 markets.
Bira 91 has revealed the release of two exclusive beers, namely 022 Session Ale and 011 Gully Pilsner, along with custom-made merchandise that honor the Mumbai Indians and Delhi Capitals franchises.
Being the official partner of both teams, Bira 91 has created distinct beers and merchandise that take inspiration from the spirit of Mumbai and New Delhi.
The packaging design of the limited-edition beers features significant landmarks of the two cities.
Bira 91's 022 Session Ale and 011 Gully Pilsner are named after the dial codes of Mumbai and Delhi respectively.
The 022 Session Ale is a suitable tribute to the Mumbai Indians and the city, delivering a smooth taste accompanied by sweet hoppy flavors.
On the other hand, the 011 Gully Pilsner is brewed with pilsner malts and noble hops, resulting in a refreshing floral hop finish that reflects the bold vibe of Delhi Capitals.
Bira 91 has also launched a personalized barware range for both Mumbai Indians and Delhi Capitals, which can be purchased from the Bira 91 Merch Store.
The 022 Session Ale and 011 Gully Pilsner will be sold in 330ml bottles and 500ml cans in Mumbai and New Delhi. Meanwhile, the merchandise can only be purchased from Bira 91's official merch store.
Delhi based Proost Beer has raised a whopping INR 8.5 crores in the round, which was spearheaded by Mumbai Angels, Hyderabad Angels, Speed Fund, GetVantage, Finnvolve, and other prominent angel investors.
Proost Beer's existing investors Dauble PTE and Dev Punj also participated in the round, highlighting their continued support and belief in the company's growth potential.
“The recent investment from existing and new investors indicates their trust and confidence in our business approach and strategy. This latest investment is part of a larger fundraising plan and will enable us to expand our production capacity and penetrate new states. We are optimistic about the industry's growth potential, especially considering consumers' increasing willingness to try out new, high-quality products. With this funding, we anticipate achieving 300% growth in the current financial year, FY 23-24,” said Mr Vijay P Sharma, MD & Co-founder of Proost Beer.
The brand that got featured in Shark Tank India will use the funds to expand its production capacity, venture into new markets, and fulfil its working capital requirements.
The company is optimistic about utilising these funds to drive its growth trajectory and strengthen its position as a leading beer brewing company in India.
This fundraising success also underscores the investors' trust and confidence in Proost Beer's innovative brewing process and recipe, which delivers a premium quality beer with a unique flavour profile at an affordable price point.
“We are delighted to have secured this funding round and this comes as a validation from our investors on our business model, this will allow us to ramp up our production and expand our reach in the market. We look forward to bringing our beer to even more consumers across India,” shared Tarun Bhargava, CEO & Co-founder of Proost Beer.
Started in 2017 Proost Beer has gained a reputation for brewing top-tier beer(s) with a smooth and distinctive flavour at an unparalleled pricing. The company sources its raw materials from both local and international suppliers, ensuring the highest quality standards for its brews.
American Brew Crafts Pvt Ltd (ABCL) has entered Jharkhand by launching its award-winning BLOCKBUSTER beer for discerning customers.
ABCL has chosen Jharkhand as its next destination and the gateway to expansion in East and northeast India.
The range of BlockBuster beer currently available in Jharkhand includes Lager, and Strong.
Blockbuster beer, also introduced its fresh new look and attractive packaging with vibrant colors and designs for all the variants to appeal to the modern-day customer.
The new brand identity is also a reflection of ABC’s idolizing the common man and his daily aspirations to enjoy, chill and have a happy life. The beer on the bottle represents a simple guy who is comfortable & contended in his space and is taking on life as it comes.
American Brew Crafts makes its own beer at two state-of-art breweries equipped with the latest German machinery. They prefer to make the beer in small batches giving enough attention and focus to the recipe of each beer.
This process also allows them to keep control over the quality of the drink without compromising on the taste. BlockBuster beer is a result of rigorous research on the supreme quality beer brewed with carefully selected finest malts and hops to ensure the perfect flavor. BlockBuster beer is available in 330, 650 ml bottles, and 500 ml cans.
“We are ecstatic to bring BlockBuster to the beer-loving population in Jharkhand. We understand that Beer is one of the most preferred drinks in the state and we hope BlockBuster will find its place of prominence. We have aggressive plans to expand our reach and portfolio of brews for discerning beer lovers. Besides the variants Lager, Strong, Ultra Lager, and Ultra Strong, our mission is to infuse the market with more and more variants of beer so that beer lovers can experience the best and most innovative beer brews,” shared Nagendra Tayi, Chief Executive Officer, American Brew Crafts Pvt Ltd.
One of the world’s fastest growing premium beer company Bira 91 has raised $10 Million from MUFG Bank, Ltd. (MUFG Bank), Japan's largest bank.
This is investment showcases a strong belief in Bira 91 and its growth potential.
“MUFG Bank has consistently invested in the India growth story. The Indian beer market is booming, owing to factors such as changing lifestyle of consumers, a growing preference for the alcoholic beverage and rising brand consciousness regarding imported and premium beers. We are proud to collaborate with Bira 91, the world’s fastest growing premium beer brand,” shared Yasuhide Hayashi, Executive Officer, MUFG Bank by adding that with this partnership they are eager to work with the Bira 91 team to further their growth story and enhance their footprint n India as well as across the globe.
The investment comes after the company recently raised $70 million in Series-D funding round, led by Japanese beer company Kirin Holdings Co.
With this investment, Bira 91 will continue to ramp up its production, bolster supply chain and enhance innovation capabilities. As one of the fastest growing brands in the world, the company has built a diverse portfolio of award-winning beers and aims to drive the global shift in beer towards more color and flavor.
“We are truly excited to partner with MUFG Bank. As Japan’s largest bank with an extremely strong footprint, we believe that this partnership can help Bira 91 tap into global pools of capital as it continues on its growth journey,” added Ankur Jain, CEO, Bira 91.
As the fourth-largest beer company in the country, Bira 91 holds a market share of 5% across key markets in India, tripling its pre-covid numbers. With 5 manufacturing facilities in the country, Bira 91 holds a combined manufacturing footprint of about 2.5 million hectolitres along with a strong presence across 550 towns and 18 countries worldwide.
One of the fastest growing premium beer brand, Bira 91 has announced its foray into the Hard Seltzers category with the launch of ‘Grizly’ Hard Seltzer Ale.
The launch comes shortly after the introduction of ‘Hill Station’ Hard Cider Ale and is part of the brand’s ambition to move beyond beers to cater to the evolving preferences of young consumers.
“Consumers are exploring beyond traditional beverage categories more than ever before. And, are also looking to explore new flavors and get creative with their beverage choices, and young adults want beverages that are low in alcohol and calories. With Grizly, we hope to plug the gap in the market for beverages that are low in alcohol, healthier and delicious,” shared Ankur Jain, CEO, of Bira 91.
As young adults become increasingly health-conscious, they are on the lookout for ‘better for you’ beverage options that allow them to indulge in their favorite flavors. This trend towards a healthier living has created a massive growth opportunity for the Seltzer category.
Grizly Hard Seltzer Ales are all-natural, low sugar, drinks that infuse finest herbs and fruits that nature has an offer with alcohol. Available in three flavors, these seltzers have been masterfully twisted by expert mixologists and are highly sessionable. Grizly is available in three flavors - Pineapple & Okinawa, Peach & Black Tea, and Blueberry & Rosemary.
Minakshi Singh, Co-founder, Sidecar, said, “Working with Bira 91 was an incredible experience. We got our best mixologists on board to be creative and experiment with the best flavors to create, Grizly Hard Seltzer Ale, a drink that is perfect for today’s generation of consumers looking for healthier and flavorful options. Grizly is inspired by the best cocktails across the globe and we cannot wait for everyone to try it!"
Grizly Hard Seltzers will be available in 330ml pints and 500ml cans across Bengaluru, starting INR 170 for Peach & Black Tea and Blueberry + Rosemary and INR 180 for Pineapple + Okinawa Sugar.
BrewDog India has partnered with Paul And Mike to launch a unique Mango IPA beer-inspired chocolate.
The brand is a collaboration of flavourful mango IPA beer and 64% rich dark chocolate.
“We are always on the lookout for unique experiences. Our collaboration with Paul And Mike brings out one of our most popular IPAs in a chocolate bar! Rich and smooth dark chocolate with the hoppy notes of the beer and chunks of mango is the ultimate indulgence. After months of trial and experiments, we are excited about the final chocolate. I must admit, it's my guilty indulgence,” shared Karan Jain, CEO of BrewDog India (Aloha International Brewpub).
This unique chocolate bar is made with the finest cocoa beans carefully fermented, dried, aged, and roasted to ensure the rich flavour of dark chocolate.
It is infused with two hops - Mosaic and Citra and boasts a lovely nose of fresh mangoes. Freeze-dried chunks of Alphonso are added to the final mix to bring more flavour and texture to the bar.
“Fermentation and flavour creativity are what ties BrewDog and Paul And Mike together. To replicate “Your place or mine” beer with its tropical fruit notes into chocolate was a real challenge. But our R&D team along with the master brewers at BrewDog finally nailed the flavour profile. It is truly a one-of-its-kind “beer in a bar of chocolate” experience that we can proudly stand behind,” added Vikas Temani, Founder and Business Head, of Paul And Mike.
BrewDog Chocolates are priced at INR 250/- and are available for sale exclusively at all BrewDog bars in India.
One of the fastest growing beer company Bira 91 has made its foray into beyond beers with the launch of Hill Station, a category of Hard Cider Ales.
The launch is part of the company’s move to bring new categories beyond beers, in congruence with the increasing demand for ready-to-drink options and a growing generation of consumers enthusiastic about experimenting with new flavors.
“Over the last few years, the preferences of young Indian consumers have shifted drastically, and they are now keen on exploring newer categories, including Ciders. With Hill Station Hard Cider Ales, we aim to become the first major cider brand in the country and expand the category for this beverage,” shared Ankur Jain, CEO, of Bira 91.
Hill Station Hard Cider Ales will have three flavors of hard ciders in its portfolio - Himalayan Apple Original (5.3% ABV), Himalayan Apple Strong (7.5% ABV), and Himalayan Apple Berry Twist (5.3% ABV).
“With ‘House of Bira 91’, we are continually looking to explore beverage categories that are growing rapidly and recruit consumers from the larger beverage space. The launch of Hill Station Hard Cider Ales gives us an exciting opportunity to expand Bira 91’s portfolio and pioneer the growth of beverages in the Indian premium segment,” added Jain.
The portfolio of Hill Station Hard Cider Ales will be available in 330ml bottles and cans across Bengaluru, priced at INR 150.
Bira 91 also offers branded merchandise across categories such as glassware, apparel, and gifts, to make every day a lot more playful. Established in 2015, Bira 91 is driven by a dynamic team of over 600 passionate beer lovers and is backed by Sequoia Capital India, Sofina of Belgium, and Kirin Holding of Japan.
One of the world’s fastest-growing beer company Bira 91 has announced the launch of RISE, the country’s first-ever premium rice strong lager.
Bira 91 RISE is a premium rice lager in the Asian tradition. Elevated with local rice from India, the beer is dry, light on the palate and has a brilliant sparkle.
“India has a very strong rice affinity, and for the creation of RISE, we have used rice grains sourced from the coastal parts of India as the core ingredient combined with Sorachi Ace hops from Japan. Our brewing team keenly focuses on developing flavors that have a strong local connect and provide unique experiences to consumers. We are excited to launch RISE - India’s first-ever rice strong lager and are confident that RISE will be a game-changer in the premium strong beer category,” shared Ankur Jain, Founder, and CEO, of Bira 91.
With less than 8% abv, this refreshing thirst quencher embraces the Sorachi Ace hops from Japan, which gives the beer its eccentric and fine subtle lemon citrus aromas.
RISE caters to the new generation of Indian consumers who seek flavors and adds a new dimension to Bira 91’s existing portfolio of seven distinct flavors.
Packed with a light body, clean and crisp texture, RISE makes for a highly sessionable drink. The rice base ensures that the beer is dry and light on the palate, while the Sorachi Ace hops give it its pleasing citrus aromas. RISE can be paired well with curries, spicy dishes, and barbeque, as rice beers work well as palate-cleansers.
Bira 91 RISE will be available in 330ml & 650ml bottles and 500ml cans across metropolitan cities in India.
Indian-made foreign liquor manufacturer Tilaknagar Industries Ltd on Monday shared that it has acquired 19.50 per cent equity stake in Pune-based startup Incredible Spirits for ₹1 crore.
The acquisition will offer the company an opportunity to participate in the fast-growing alcoholic ready-to-drink (RTD) market, shared the company statement.
Incredible Spirits Pvt Ltd (ISPL) was founded in 2020 by former alco-bev industry professionals Arun Raina and Pranav Teredesai. It sells alcoholic RTD products under the brand name SWIGGER.
"Modern-day consumers are looking for a premium, convenient and an enjoyable drinking experience which is providing a fillip to liquor-based RTD beverages," mentioned Amit Dhanukar, Chairman and MD, Tilaknagar Industries.
The company said the equity investment is being made from its internal resources immediately on signing of definitive agreements.
Alcoholic beverages and hospitality industry veteran, Manpreet Uppal is also making an investment of ₹1 crore in ISPL on the same terms as TIL, which is known for its premium brandy brand Mansion House.
One of the world’s fastest-growing premium beer company Bira 91 has announced the second phase of ‘Imagined in India’, a portfolio of three new limited-release beers - Fest Oktoberfest Lager, Fireworks Hoppy Wheat, and Diwali Vintage Scotch Ale.
These limited release beers have been crafted as the perfect companions for the festive season and are set to elevate the celebrations across the country.
“After the massive success of the first phase, we are thrilled to launch the second phase of ‘Imagined in India’ portfolio, furthering our proposition of bringing experimental and flavorful beers to Indian consumers. Our brewers have used never-seen-before ingredients like peated malts to bring a unique combination of flavors that is apt for the upcoming festive season and celebrations,” shared Ankur Jain, Founder, and CEO, of Bira 91.
Keeping the ‘Imagined in India’ tradition intact, Bira 91 has continued its collaboration with emerging artists for designing the beer packaging for the second phase of the series, to celebrate the booming creative spirit in the subcontinent.
Moreover, the brand has taken its tradition of collaborations up a notch this time by collaborating with Warner Bros. Discovery Global Consumer Products to launch – limited release Oktoberfest Lager beer inspired by the HBO Original series House of the Dragon, the successor series to Game of Thrones.
“Bira 91 and the House of the Dragon coming together is the perfect recipe for a blockbuster! We are delighted to partner with Warner Bros. Discovery Global Consumer Products and celebrate the ongoing popular series House of the Dragon with the launch of our limited release beer, ‘Fest’. With Diwali Vintage, we bring India’s first scotch ale, a perfect partner for the festive celebrations and we take the festivities a notch above with Fireworks, which is a truly unusual take on wheat beers,” he added.
These Limited Release beers will be available in 330ml bottles and 500ml cans across Mumbai, Bengaluru, Delhi, and Pune.
One of the world’s fastest-growing beer brand Bira 91 has joined hands with Warner Bros Consumer Products to launch an exclusive merchandise collection inspired by the newly released HBO Original series House of the Dragon, the successor series to Game of Thrones.
The exclusive House of the Dragon x Bira 91 merchandise celebrates the season of Fire and Blood and is dedicated to fans across India.
The collection includes products inspired by the Seven Kingdoms and is perfect for fans to display their love for the world of Targaryens, such as limited-edition glassware, graphic t-shirts, and collectibles like bar blades and coasters.
Just in time for the festive gifting season, the exciting collection will be available to Indian fans for pre-order starting 19th September on the Bira 91 Merch Shop.
House of the Dragon streams on Disney+ Hotstar in India with new episodes available every Monday.
BLR Brewing Co. has launched its third outlet in JP Nagar.
Spread across three locations in the Garden city – Bengaluru, theme of the place talks about 5 elements: Earth, Water, Air, Fire & Space all together in one place.
Touch of red-bricked walls, Mashaal lighted during the night and live music in the evenings. The space is spread across two floors, indoors and an imposing rooftop to enjoy the breezy weather of Bangalore.
“Demand for craft beer is rapidly emerging and Beer is becoming more of a lifestyle beverage so we thought why don’t we do a series of collaborations this year as part of our launch of the new property. Our newest location in JP Nagar is a brewers hub wherein brands from all over the world will be brewing craft brews here. We have collaborated with several breweries from Maharashtra and we look forward to having more such collaborations across the globe,” shared Prasanna Kumar, Co-Founder, BLR Brewing Co.
The brewery caters to different tastes and flavour preferences of beer lovers and is experimenting with local ingredients for crafting the perfect recipes so that one can taste what those ingredients are all about.
Starting with twelve different styles of house-brewed beers amongst which six will be crafted by the breweries and brewers across India. Some of them are Bombay Duck Brewing, Kimaya Brewing Co., 2 Down Beer Co., Igloo craft beer and more brands across the globe are in the pipeline.
Experimenting a fusion of caffeine and beer with South Bangalore based coffee brand Benki is something that makes it one of a kind experience. All of which will be available at all the outlets of BLR Brewing Co. across Bangalore.
The brewery also has 6 in-house variants to offer - Belgian WIT, Farm house, Hefeweizen (a type of Weiss beer), Alphonso Ale, Nitro Stout and Nelson IPA brewed by Head Brewer Umang Nair, expertise in hand-crafted beers.
Lone Wolf Bev roars into Delhi/NCR bringing a new brand for beer lovers.
Looking to penetrate the segment of strong beer drinkers, which holds 85 % of the market share in India, the brand offers a premium beer drinking experience. The company is committed to bring its consumers premium quality beer at competitive rates.
A homegrown product of Onkara Beverages & Hospitality Pvt. Ltd. the beer is less bitter and made of high-quality malt.
Lone Wolf Bev is starting out with two variants of beer, Lone Wolf Strong and Lone Wolf Mild Lager.The strong variant has a high ABV, low bitterness and a smooth flavour profile whereas the Mild Lager has a dry and crisp flavour profile.
“We are very excited to launch in Delhi/NCR, our brand believes in celebrating free spirited, free-willed and free-flowing individuals. Ones who have chalked out their own journey and have carved their own niche path, those are inspiration to others rather than following the same route,” shared Managing Director Atul Kumar Singh.
Keeping in mind the beer culture in the country Lone Wolf Bev celebrates the concept of counter culture and wants to create a community that aligns with their style of drinking, taste and way of living life.
“Here at Onkara Beverages, we are trying to create a brand (Lone Wolf) known for its quality and affordability to maximize customer reach. Our target audience is essentially everyone who drinks beer or wants to drink good beers,” added Vice President sales, Arijit Ghosh.
The brand has started sales and distribution in Delhi and Haryana, while Chandigarh, Punjab and Himachal Pradesh will follow soon after.
With future plans to increase their footprints in North India over the next 2 years they will soon launch in Punjab, Chandigarh and Himachal Pradesh followed by UP and Uttarakhand
Beer brand Bira 91 has partnered with Japan’s Far Yeast Brewing Company to launch its first Gose style beer, Yuzu Gose Sour.
Traditionally, a Gose-style beer is a wheat beer which features low hop bitterness and refreshing crispness.
“We are extremely excited to partner with Far Yeast Brewing Company, and launch the Yuzu Gose Sour, a beer that is a unique blend of Indian and Japanese flavors. This collaboration brings together Bira 91 and Far Yeast Brewery’s passion for experimenting with new beer styles and our brewer’s relentless pursuit to continue innovating and bringing diverse flavors to consumers,’ shared Deepak Sinha, VP, Marketing, Bira 91.
The ‘Yuzu Gose Sour’ has been brewed from a combination of flavors of Himalayan Pink Salt sourced from India and the peel of Yuzu, a traditional Japanese citrus fruit cultivated in Japan’s Kochi Prefecture region and is used to make Kagua – a popular Japanese ale.
“Beer/Craft Beer culture is similar in Indian and Japan in a sense that, we are both uniquely innovating the craft beer culture from USA. We are both the leaders of this new world. I wish that this cross collaboration will be the first step to elevate the unique craft beer culture in the new world,” added Shiro Yamada, CEO, Far Yeast Brewery.
The beer is dropping at the Bira 91 Limited Release Taproom in Koramangala, Bangalore today, 2nd June 2022.
American Brew Crafts Ltd, (ABCL) a modern and authentic beer manufacturing company forays into Goa – ‘The Party Capital’ of India by launching its BLOCKBUSTER beer for the discerning customers.
The range of BlockBuster beer currently available in Goa includes Lager & Strong.
“We are delighted at the launch of BlockBuster beer in Goa, the most dynamic place in the country. BlockBuster is launched to offer an unparalleled experience for connoisseurs and satiate the taste buds of the beer-drinking population in the country. Beer lovers have greatly appreciated our brew and have been really supportive of our endeavors. Our mission is to infuse the Goan market with more and more variants of beer so that beer lovers can experience the best and most innovative beer brews. We hope to provide more interesting options shortly,” shared Satya Siva Athi, Director of American Brew Crafts Pvt Ltd.
American Brew Crafts makes its own beer at two state-of-art breweries equipped with the latest German machinery. They prefer to make the beer in small batches giving enough attention and focus to the recipe of each beer. This process also allows them to keep control over the quality of the drink without compromising on the taste.
BlockBuster beer is available in 330, 650 ml bottles, and 500 ml cans.
“We are ecstatic to bring BlockBuster to the vibrant and Sauvé population in Goa. Beer is the most preferred drink in Goa and we hope BlockBuster will find its place of prominence. We have aggressive plans to expand our reach and portfolio of brews for discerning beer lovers. We are truly a ‘Made in India’ brand,” added Nagendra Tayi, Chief Executive Officer, American Brew Crafts Pvt Ltd.
Vir Das, India's one of the biggest comedian is now all set to soar our spirits even higher. This time alongside his comedy bits on stage, one will now be able to enjoy a light and crisp beer called Faaaakit, which is being brewed and distributed by one of India’s most innovative craft breweries - Great State Aleworks.
The team along with Vir, spent over a year to find the perfect blend of flavours before the final brew was locked in.
“Our motto was to spread happiness. And after a maybe stressful day you might want to literally say FaaaakIt and have a can of beer to unwind yourself. Also we wanted the beer to be for everyone, far often brands tend to alienate beer drinkers like the younger demographics or even women, and we wanted this to be for everyone. The team at Great State Aleworks and I spent a good deal of time finding a flavour profile that can be enjoyed by all,” shared Vir.
Currently the beer will be available across Mumbai, Pune, Bangalore and Hyderabad.
In terms of a flavour profile, the beer is a clean, crisp and easy drinking beer with low bitterness and a fruity & dry finish.
Bengaluru-based United Breweries Ltd (UBL) witnessed a "high-single-digit" volume growth in the domestic market during January-March 2022 quarter, according to its largest stakeholder Heineken.
Moreover, the consolidation of UBL in India has "positively impacted net revenue” by Euro 200 million, Dutch brewing major Heineken said on Wednesday in its earnings statement for the first quarter of 2022, reported PTI.
In India, beer volume grew by a high-single-digit, outperforming the market. UBL experienced progressive growth during the quarter with the declining impact of the COVID omicron variant," it said.
The Asia Pacific region, under which India falls, has returned to growth following the lockdown in the second part of last year, Heineken added.
Heineken's Asia Pacific net revenue grew 9.2 per cent organically, with total total consolidated volume rising by 2.8 per cent.
"The consolidation of UBL in India positively impacted net revenue by Euro 200 million or 4.6 per cent," it said.
Its beer volume increased organically by 2.8 per cent over the last year, led by the strong recovery of Cambodia and Malaysia.
"The premium portfolio declined by a low-single-digit, driven by Vietnam while staying ahead of 2019 by a high-single-digit," it said.
Beer brand Bira 91 has launched ‘Imagined in India’, a portfolio of four new limited-release beers – Bollywood IPA, Kokum Sour, Brown Ale, and Mango Lassi – crafted with indigenous ingredients to tickle the Indian taste buds.
‘Imagined in India’ is inspired by the raw creativity of today’s India led by emerging artists, entrepreneurs, and startups combined with the cradle of flavors that find a home here.
“For this generation of consumers, beer means flavor, and we deliver on that promise. ‘Imagined in India’ is an attempt to bring together the many flavors of India and its creative energy fueled by emerging artists, entrepreneurs, and startups,” shared Ankur Jain, Founder and CEO, Bira 91.
According to him, each of these flavors originated at the Bira 91 Limited-release Taproom at Koramangala, Bengaluru, where they received tremendous consumer love and affinity.
To bring alive the flavors, Bira 91 has collaborated with Kulture Co., a curated platform spearheading the new wave of Indian Graphic Art across borders.
The ‘Imagined in India’ limited release beers will be available in 330ml bottles and 500ml cans across Delhi, Mumbai, Bengaluru, and Pune.
Independence Brewing Company (IBC), India’s premier craft bar, has upgraded the craft beer experience for beer lovers with its revamped Pune outlet.
Since its inception in Pune in 2014 to its acquisition by Miadiamante in 2020, Independence Brewing Company (IBC) has gained an in-depth understanding of its patrons' tastes and has tailored its beer and food menu to provide them with the finest possible experience.
Thriving on the concept of ‘Togetherism’, its consumer base ranges from millennials who are all about the good life - well-travelled, well-read, exposed to world events to the crème de la crème i.e., people who are well-settled and have a penchant for craft beers and are looking to unwind at a chic spot.
“To create sustained visibility in the market, you must offer something unique and memorable. So, pushing the boundaries of hospitality, we have tailored our beer and food menu to give the patrons maximum satisfaction,” shared Anirudh Khanna, Managing Director of Independence Brewing Company by adding that it will also allow them to expand their product line and gain market traction, as they plan to launch three more Craft Bars, one in Pune and the other two in Mumbai.
The sundowner was hosted at one of the lively places in Pune, Elephant & Co, Kalyani Nagar on 8th September 2021.
The Co- Founder of 7Ink Brews, Kunal Patel graced the event along with some of the known socialites and personalities from the Food & Beverage industry.
The young and dynamic food and beverage (alcoholic and non-alcoholic) company is founded by Mohit Bhagchandani and is co-founded by Adil Mistry and Kunal Patel.
“I have always aimed at providing a product that is consistently classic and authentic. My team has worked relentlessly to achieve our goals and I am sure the Punekars will enjoy every sip of our beers,” said Mohit Bhagchandani, Founder and Managing Director, 7Ink Brews.
The brand is built around the attributes of champion cricketer, Mahendra Singh Dhoni who also happens to be the brand ambassador and shareholder.
The story behind naming the beer Copter7 has been inspired by MS Dhoni’s signature ‘helicopter shot’ and jersey number 7.
Also, the product’s striking packaging and labelling are additional noteworthy features that are designed on the lines of Dhoni’s different jerseys and their colours. What sets the brand apart, is the fact that this is one of the first instances where a brand has been created around a personality’s attributes and charisma.
Copter7 commercial beers will be available in select wine shops, restaurants and pubs in Pune.
Mumbai-based Gateway Brewing Co. has released the most cherished and awaited beer back in town- Drumrolls for the legendary A1 IPA.
Gateway Brewing Co. has been working on making a new variant using fruity aromas and flavors from the Cryo Citra Hops.
India Pale Ale that came from England to India in the 1800s has now been recreated in a modern way right back at you. This beer has the qualities of any A1 product that is a classic moniker and has been used to denote top-class quality products. It started off with Lloyd’s shipping list as they used it to designate the most superior vessel in the sea. Later on, the name caught hold of all the best things in the market and grew over India.
While talking about the A1 IPA, it’s definitely a fitting name for a revered British style of beer that was shipped to India in the 1800s. Made with the choicest aroma hops, and locally grown malt (made in India), this Single Malt beer with a Singe Hop is a true representation of top-class, A1. This beer gives out a heady aroma of citrus and pine while also possessing a deep golden color and a tight white head. The generous quantities of malted barley give sweet tones after which it finishes dry with a rounded but firm bitterness.
This legendary A1 beer is available in a 1 liter Pet bottle and Gateway’s ‘Party Kegs’ holds 5 liters which can provide around 15 glasses of beer.
You can order this via their Instagram handle or order from their website directly.
You ca n also have the best option to visit their store and enjoy their walls full of stories to tell.
Leading pleasure and leisure lifestyle company and owner of Playboy, PLBY has announced the expansion of its global consumer products and lifestyle business in India, in partnership with Jay Jay Capital and Investments.
The new partnership will bring Playboy hospitality experiences to major metropolitan areas in India, with the first flagship venue expected to open in Gurgaon in December 2021.
"We are thrilled to partner with the best-in-class operators at Jay Jay Capital and Investments to build upon Playboy's long history creating unrivalled hospitality experiences," said Ben Kohn, CEO, PLBY Group, Inc.
For nearly seven decades, Playboy has delivered unrivaled hospitality experiences around the world, from the original Playboy Clubs to the legendary Playboy Mansion.
Today, Playboy hospitality offerings include the Playboy Club and Lounge in Jaipur, India, the Playboy Club and Casino in London, and celebrity- and influencer-hosted parties and events in New York, Los Angeles, Las Vegas, Miami and more.
“We are delighted about our appointment of the exclusive master license for Playboy franchise venues in India. We will roll out innovative concepts that 21st century Indian tastemakers and professionals are yearning for, including stylish Playboy lounges and inviting Playboy beer gardens and cafés, whilst delivering a unified, consistent customer experience and standard of quality under the Playboy brand umbrella,” added Dr. Rohit Malhorta, CEO of Jay Jay Capital and Investment by adding that the first flagship venue will be a fun and modern Playboy beer garden environment scheduled to open in Gurgaon by this December and Bangalore in February 2022.
From there, the brand is planning to expand into major metropolitan cities such as New Delhi and Mumbai.
In recent years, beer gardens, hotel rooftops and lounges have become increasing popular with young Indian consumers who seek more elevated and intimate settings over more expansive dance-club nightlife settings. More and more young adults in India value experiences outside the home and spaces that allow for creative self-expression across social media.
Blends are everything in the world of whiskeys and a master blender selects casks to draw liquor from & blends them to manage flavor profile of the release or to create amazing new & complex whiskeys. While Beer blends are less obvious but when one goes to Brussels, they will find a Lambic brewery that makes sour beer & releases its various blends.
Stouts are known to be mixed with lagers to create black & tan and historically, beers were blended to create different cuts for the common folks & the nobility. So, keeping with tradition & adding a modern spin.
Gateway Brewing Co. has launched inspired blends that are an exciting array of berry beery bends masterfully created by founder Navin Mittal and Brewer Swati Shinde.
First one in the Inspired Blends series is Black & Tan a classic with a modern twist! Instead of using a stout, the mix of the very popular Munich Lager & Mumbai Porter is here to release your stressors. This Roasty & Malty Brew inspired from the mixes in the Czech Republic, the birthplace of pilsner, will recreate your indulgence,
The brew is available in a 1 liter Pet bottle and Gateway’s ‘Party Kegs’ holds 5 liters which can provide around 15 glasses of beer.
They are well sanitized and safely delivered. But you can always visit their brand experience store to witness the many tales its walls have to share.
Cakes and PastryTo address these challenges, many establishments are investing in training programs and apprenticeships to nurture new talent. Collaboration with…
ZomatoThe company also recently launched Bistro, a 10-minute food delivery platform competing with Swiggy’s Snacc and Zepto Cafe.
SwiggyThis collaboration enables SNACC users to order nutritious snacks and beverages, delivered within 10 minutes, strengthening the app's range of…
BudgetFHRAI urges the government to grant infrastructure status to hotel and convention center projects costing ₹10 crore and above in Budget 2025-26.
Copyright © 2009 - 2025 Restaurant India.