Kolkata gets a new healthy food brand 'Binge Baefikar'
Kolkata gets a new healthy food brand 'Binge Baefikar'

A new healthy food brand ‘Binge Baefikar’ has been launched in Kolkata, targeting Kolkata foodies who are keen to enhance their health quotient at an affordable price. Anisha Mohta, who has unveiled Binge Baefikar, is looking at serving binge eaters who love to satisfy their hunger pangs with mouthwatering snacks and dishes and at the same time, would like to keep themselves fit and maintain perfect weight.

Binge Baefikar will be operating through a cloud kitchen format. The startup will be available exclusively on platforms such as Swiggy and Zomato to start with.

The new food brand will provide a healthy alternative of popular food items across different cuisines without compromising on the taste. It has created recipes for those following keto, vegan and gluten-free diets as well.

Mohta said, “Workplace stress and hectic lifestyle coupled with binge eating especially among the urban population has led to major lifestyle disorders like heart disease, type 2 diabetes, obesity and depression. These diseases have assumed alarming proportions in India too. This prompted me to come up with a healthy food brand that would keep people active, productive and happy. Our brand caters to working mother, children, youngsters as well as senior citizens who need to maintain a healthy lifestyle with optimum nutrition.”

“As a lactose intolerant and vegetarian foodie, it has been always a challenge for me to choose what to eat when eating out. The lack of mindful healthy eating options made me sad often. I wanted to enjoy yummy restaurant food like others do but couldn't. This motivated me to create my brand. I hope our well-curated food items would help a lot of people who face such problems,” she added.

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