L Catterton Asia plans to invest around Rs 600 crore in Impresario Entertainment & Hospitality

Impresario Entertainment & Hospitality Pvt. Ltd., the force behind well-established brands like SOCIAL, Smoke House Deli, and Mocha, introduced its newest culinary venture, Aflatoon, in late previous year.

With an initial launch of 4 kitchens across Delhi NCR, Aflatoon has now expanded to 3 additional outlets and is poised for further growth into new cities.

Initially debuting with four locations in Delhi, Aflatoon has rapidly extended its presence to encompass seven kitchens, with ambitious expansion plans on the horizon.

The menu showcases contemporary twist to traditional flavours by skillfully infusing premium ingredients and flavors like kale, truffle, balsamic, and pesto into classic North Indian recipes, Aflatoon creates innovative and elevated dishes such as Kale and Spinach Fritter Chaat, Butter Chicken with Truffle, and Lemongrass-infused Pesto Shrimp.

From options like Quinoa Balls with Bhalla Chaat to Lotus Root Kebabs, Bhawnagri Chilli Chicken, or the spicy 6-Chilli Naan, the menu promises a diverse array of experiences.

"Through Aflatoon, we aim to capture the true essence of North Indian flavors sprinkled with a twist of surprise. Backed by over two decades of collective experience, Aflatoon is our effort towards creating a memorable meal, where every morsel is an ode to North Indian flavors coupled with a luxurious experience, all within the comfort of our patrons' homes." said Shamsul Wahid, Group Executive Chef at Impresario Entertainment & Hospitality Pvt. Ltd.

Aflatoon is gearing up to expand its delivery service to additional cities in near future and the brand aims to be the preferred option for high-end home delivery culinary experiences.

Impresario Entertainment and Hospitality Pvt. Ltd. (Impresario), a well-known player in India's food services industry has announced the appointment of Divya Aggarwal as the Chief Growth Officer.

In her new capacity, Divya will be responsible for overseeing the marketing and communications strategies as well as driving growth initiatives for all of Impresario's brands.

Divya will play a pivotal role in propelling Impresario's portfolio of brands, which includes SOCIAL, antiSOCIAL, Smoke House Deli, BOSS Burger, Lucknowee, Slink & Bardot, and Prithvi Café, to new heights and expanding their operations across India.

Divya began her career at IMRB International and subsequently took on roles at Nestlé where she managed well-known brands such as Nescafé, Maggi, and Cerelac.

“I feel grateful and privileged to lead the role of Chief Growth Officer for Impresario. Some of the brightest minds of India’s food services market work here and are driven towards offering memorable experiences to people. I’m excited to be at the confluence of this growth curve and I look forward to learning and shaping the trajectory of India’s culinary, co-working, community, and cultural landscape.” said, Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt. Ltd.

She has also gained experience with prestigious global brands including Disney Star, Jubilant FoodWorks Ltd., where she played a key role in introducing Popeyes to the Indian market, and X (formerly known as Twitter).

In addition to her corporate experience, Divya has ventured into entrepreneurship with The Green Snack Co. It's worth noting that Divya previously served as the Head of Marketing at Impresario in 2019.

“Divya has been a leader, a guide, and a force to reckon with in the F&B and hospitality industry. She has been an asset to the Impresario team, helping to grow the brand in new businesses and regions. We are excited to be working with her and see where this leads as we scale new heights for Impresario.” said,  Riyaaz Amlani, Managing Director, Impresario Entertainment & Hospitality Pvt. Ltd.

Impresario is the umbrella for well-known brands like SOCIAL, Smoke House DELI, BOSS Burger, Slink & Bardot, and Prithvi Café.

Throughout its history, these brands have consistently aimed to captivate their audience by providing distinctive atmospheres coupled with community-oriented interactions.

Through its extensive network of establishments, the company has become an integral part of India's social and cultural landscape, dedicated to catering to a diverse range of preferences and tastes.

Impresario Entertainment and Hospitality Pvt. Ltd. (Impresario), a player in India's food services industry known for popular brands such as SOCIAL, Smoke House Deli, BOSS Burger, and more, has appointed Ranveer Sabhani as its newly appointed Chief Business Officer.

In his role as CBO, Ranveer will oversee the expansion and growth of Impresario's businesses, collaborating closely with the company's leadership team including Managing Director Riyaaz Amlani, Chief Executive Officer Mayank Bhatt, and Executive Director Arshad Syed.

“I am truly honored and excited to take on the role of Chief Business Officer at Impresario Entertainment and Hospitality Pvt. Ltd. My journey as Business Head for South India has been incredibly rewarding, and I'm eager to apply the knowledge and experience gained in this new, expanded capacity. Impresario is known for its commitment to consumer-first brand excellence and memorable experiences. I'm eager to lead the charge in furthering our growth and innovation on a broader scale.” said, Ranveer Sabhani, Chief Business Officer, Impresario Entertainment and Hospitality Pvt. Ltd.

Bringing more than 16 years of hospitality industry expertise, Ranveer Sabhani joined Impresario in 2016 and has been spearheading the company's South India operations for the past six years.

During this time, he has successfully managed a portfolio of over 10 outlets, overseeing a diverse team of over 500 skilled professionals.

“Ranveer has been a devoted hotelier and a key asset to the team, sharing immense passion for the growth of Impresario’s brands. We believe in his vision to scale our flagship brands like SOCIAL, Smoke House Deli, and BOSS Burger across newer regions in India, tapping newer audiences and inspiring the people-first culture across our organization. We wish him the very best in this new role, and we are excited to uncover new successes as a team.” said, Mayank Bhatt, Chief Executive Officer, Impresario Entertainment and Hospitality Pvt. Ltd.

Prior to his role at Impresario, Ranveer gained valuable experience in the restaurant industry by working with renowned establishments like The Oberoi Group and the Taj Group, among others.