Loca Loka Ventures into the Global Alcohol Market
Loca Loka Ventures into the Global Alcohol Market

Loca Loka has officially entered the international alcohol market, launching its initial offerings: Tequila Blanco and Reposado. Crafted from 100 percent Agave in the renowned Jalisco region, this innovative tequila blends the cultures of India and Mexico. Loca Loka is supported by Indian film actor Rana Daggubati, musician Anirudh Ravichander, and entrepreneur Harsha Vadlamudi, Managing Partner at Ironhill India.

Set for global expansion, the brand will first launch in the U.S., followed by other international markets, including India, later this year. The U.S. has been chosen as the initial launchpad due to its appreciation for craft spirits, growing consumer trends, and a culturally diverse landscape, including a significant Indian diaspora.

Originating from the highlands of Jalisco, Mexico, Loca Loka tequila is distilled from 100 percent pure highland agave and aged for over six years. This creates a perfect balance of sweetness and spice, blending the fiery spirit of Mexican festivities with the aromatic spices of Indian cuisine.

León Bañuelos Ramírez, Head of Jalisco distillery Production, commented, "It's thrilling to see the global embrace of Mexican tequila traditions, and with Loca Loka, we're seizing this opportunity to explore and bridge cultures. By merging the rich flavors and cultural essence of Mexico with the vibrant traditions of India, Loca Loka is crafting a truly unique and exciting tequila experience."

Loca Loka is backed by Rana Daggubati, Anirudh Ravichander, and Harsha Vadlamudi. Their combined efforts bring cultural richness to the brand. Rana Daggubati said, “Both Indian and Mexican cultures boast rich histories, vibrant music, and art. With Loca Loka, we look forward to bringing the essence of these cultures together and sharing them with longtime lovers of tequila, as well as those who are beginning their tequila journey."

Anirudh Ravichander added, “Culture and craftsmanship woven together with creativity define this brand and that is truly inspiring. The brand’s innovative take on tequila for a global audience lends itself to the universal language of music, and I’m excited to be a part of it.

Tequila is among the fastest-growing spirit categories globally, with North America leading the market in 2023. This growth is driven by an increased consumer interest in new, exotic flavors. Loca Loka aims to introduce Indian-American consumers to the rich tastes and culture of Mexico while resonating with familiar flavors from their heritage.

Harsha Vadlamudi explained, "As we witnessed the transformation of tequila in the US from a quick party shot to a sophisticated spirit savored by many, it was clear there was a unique opportunity. This shift, coupled with our vision to bridge the rich cultures of Mexico and India and global market potential cinched the idea that we were on the right track."

Loca Loka will be available in select retail stores in Los Angeles, New York, and New Jersey from mid-June, with an expansion into Illinois and Texas in August. 

Loca Loka offers two distinct variants: Tequila Blanco and Tequila Reposado. The Blanco 750 ml bottle will retail for $45.99, and the Reposado will retail for $54.99.

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