McDonald's launches McSpicy Fried Chicken in South Indian market

McDonald’s India- West & South is entering the fried chicken market in south India.

Owned and operated by Hardcastle Restaurants Pvt Ltd, a subsidiary of Westlife Development Ltd), the brand has forayed into the fried chicken category with the launch of McSpicy Fried Chicken– a fried chicken offering curated especially to please the palates of customers in South India.

McSpicy Fried Chicken is made with the best quality chicken and is the only fried chicken in the market that is spicy down to the bone.

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This wholesome product is available exclusively in the South market.

“Since our inception, we have been leading menu innovation to offer our customers products that are unique and clutter-breaking. The newMcSpicy Fried Chicken has been launched post very extensive and comprehensive customer research that revealed that our customers in  South India like their chicken to be crunchy, spicy and flavourful till the last bite,’ shared Smita Jatia, MD, Hardcastle Restaurants Pvt Ltd.

Being the leader of the drive-thru service in India, the brand has gone a step further and launched a new On the Go feature on their McDelivery app. This enables consumers to collect their order from any McDonald’s restaurant close to them in the comfort and safety of their vehicle.

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With this new feature, the brand has converted almost all its restaurants into drive-thru outlets at minimal cost.