McDonald's Tests Cold Brews at Select Locations
McDonald's Tests Cold Brews at Select Locations

In a newest innovation McDonald’s is testing Cold Brew at some locations in Southern California.

According to report published in Restaurant Business Online, the QSR chain is testing a regular Cold Brew served black over ice, along with a Marble Cold Brew featuring cold brew mixed with a creamy syrup and topped with cream.

Cold Brew can be made using the company’s existing equipment, which makes it an easier product add for operators.

McDonald’s is aiming to price the product at $4.69 for a medium, or about $1 more than a typical flavored iced coffee, it shared.

The test comes as cold coffee beverages continue to take off in the U.S., prompting a growing number of coffee chains and other concepts to expand their cold options.

More than 70% of the beverage sales at Starbucks is from cold beverages and customers have been increasingly customizing those orders.

McDonald’s has been adding items to its McCafe lineup in recent years, including pastries such as cinnamon rolls and apple fritters. But it is also testing the sale of Krispy Kreme doughnuts in few locations.

 
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