McDonald's India North & East focus on restaurant modernization; to open150 such outlets by 2024

McDonald’s India – North and East, owned and operated by Connaught Plaza Restaurants Pvt. Ltd., has unveiled a customer-centric plan outlining initiatives to unlock meaningful growth and increase guest counts.

The plan will focus on accelerated restaurant modernization in the region - redefining the customer experience with much-anticipated changes that are refreshing ambience with a modern look & feel, elevated hospitality standards and tech innovations for enhanced convenience.

“We are deeply committed to serving our customers the best of McDonald’s experience and moving ahead with the most significant transformational changes ever undertaken in the history of McDonald’s in the region. We aim to offer the same international experience to our customers as anywhere else in the world,” said, Sanjeev Agrawal, Group Chairman, MMG and Chairman & Development Licensee, McDonald’s India (North and East).

Inside the restaurants, McDonald's is bringing greater convenience and personalization through the use of self-ordering kiosks to place orders, staffed with guest experience leaders to assist in the process.

Customers can place their order and skip the front counter entirely, with their food brought right to their table. Table service is a first in McDonald’s India – North and East.

“We want to consolidate our growth by offering an unparalleled restaurant experience to our customers in North and East India, one that makes delicious feel-good moments easy for everyone. I believe the moves we are making now will reassert McDonald's position as the market leader in the informal eating-out category and will set new benchmarks in the industry,” he added.

The QSR chain also plans to open 150 modernized McDonald’s restaurants by 2024 in North & East India.

McDonald’s will continue to offer employment opportunities to local communities, along with outstanding training and development opportunities, a supportive working environment, and the flexibility to work in convenient shifts. McDonald’s employs nearly 5,000 people across 150 restaurants in North and East India and invests significantly into training and development initiatives each year.