McDowell's No1 Soda Enters Metaverse; Partners with Hungama Digital Media to Launch Yaariverse

McDowell’s No.1 Soda has entered metaverse with Yaariverse, an interactive platform that transport customers to an interactive zone of extraordinary concerts and content experiences. 

This platform is an innovative limitless realm transforming the way audience and their yaars foster friendships. 

“Yaariverse represents a ground-breaking step for McDowell’s No1 Soda, as we foray into the metaverse and redefine how consumers engage with our brand. We were among the first FMCG brands to have leveraged the unlimited possibilities of the Metaverse when we hosted a Holi bash & concert in 2022. We have come a long way from there and now bring to consumers a whole universe that promises unforgettable experiences and a lot more,” shared Ruchira Jaitly, Vice-President, Marketing & Portfolio head, Diageo India.

Yaariverse brings alive a virtual reality platform where revellers can immerse themselves in exciting concerts and engaging content experience on the metaverse. 

“We are excited to partner with Diageo and McDowell’s No1 Soda in shaping the future of immersive experiences. The Yaariverse seamlessly integrates the real and virtual worlds. We believe it will bring a unique and unforgettable dimensional experience to how consumers engage and connect with their friends,” added Neeraj Roy, MD & Founder, Hungama Digital Media.

Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo Plc. The company manufactures, sells, and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell’s No1, Smirnoff to name a few.