MOD targets south India

Mad Over Donuts, the Singapore based donut chain, plans to enter south by opening stores at Chennai and Hyderabad in the next quarter. The company is also planning to introduce diabetic-friendly donuts.

Speaking on the new launch, Tarak Bhattacharya, COO, MOD, says, “We expect to register the highest growth from the southern markets as people like experimenting with their food more in these markets compared to the north or west.”