Molson Coors India unveils Thunderbolt in new premium packaging

Molson Coors India Pvt Ltd., the Indian subsidiary of leading global brewer Molson Coors Brewing Company, today announced a new brand packaging for Thunderbolt, one of the leading strong beer brands in India. The new look of the bottle and the new typography Thunderbolt in bold and upper case stands for confident, fresh and strong, embodying the brand image.The newly designed pack is available across Punjab, Haryana, Chandigarh and Himachal Pradesh from June 2016.

This redesign will include a new look bottle, a change in visual identity and a new logo. The new look will have thunderbolt labels on the body and neck of the bottle in mono-colour (blue) with white typography that will be visually appealing when the bottles are lined up.

Ashish Kapoor, President of Molson Coors in India said, “Packaging is a valuable visual identity which connects to the consumer, and the heart of the repackaging strategy was to create a stronger connect with our consumers. We decided to create a look which was more effective on the shelf, appealing to our consumers and gave us competitive advantage.”

Kapoor further added, “The new packaging is an embodiment of our brand and how we plan to connect it to our consumer. Packaging is about the look and feel of the brand, it’s about bringing an experience to our customers.”

Produced in emerald green glass, the new Thunderbolt bottle features an instantly iconic debossed, shield-shaped label panel adorned with the familiar Thunderbolt silver and blue logo. The angular and aggressive shoulder construction displays an embossed lettering wrap that spells out the Thunderbolt brand name including a lightning emblem within the letter ‘O’. The new Thunderbolt pack (650ml glass bottle) is available across Haryana, Punjab, Chandigarh and Himachal Pradesh.