MONIN Expands with New Experiential Studio in Mumbai

MONIN, a leading premium syrup brand, is set to open its latest experiential studio in Mumbai on 26th September 2024. This new space in Juhu marks MONIN’s continued commitment to the Indian market, following successful launches in Delhi and Bengaluru. Positioned in a key cultural area, the studio aims to enhance the collaboration between hospitality professionals and foster innovation within the beverage industry.

The studio is designed to bring together stakeholders, including HORECA professionals, for developing new recipes and creative solutions. It will act as a hub for industry leaders to collaborate, exchange ideas, and drive forward the evolution of beverage and culinary innovations.

Germain Araud, MD of MONIN India Pvt Ltd said, “The Indian F&B sector is thriving, and MONIN is well-positioned to introduce new creations to the beverage scene. This studio is set to become a hub of inspiration, driving beverage and culinary innovations led by industry experts. As part of our 'Make in India' initiative, we have an ambitious expansion plan, including a factory expected to begin operations in late 2025. Additionally, our new Research and Development center in Hyderabad will focus on creating localized flavors and tailored-made solutions for our key accounts, engaging communities at every level.”

The Mumbai studio, housed in a renovated bungalow near Juhu Tara Road, incorporates modern amenities and local culture elements. Its design features terracotta jaali, clay roof tiles, and Waarli art, reflecting the area’s heritage. The space is equipped to facilitate idea generation and creativity, aimed at supporting innovations in the hospitality sector.

With studios in Mumbai, Delhi, and Bengaluru, MONIN continues to reinforce its presence in India, emphasizing local engagement and sustainability. These studios reflect the brand’s efforts to contribute to the evolving hospitality landscape through collaboration and innovation.