Bangalore-based Mossant Fermentary has launched the first clean-label tonics globally which will cater to healthier drinks. Mossant's most recent range of domestic tonics satisfies market demand for transparent, plant-based beverages as health and wellness trends continue to influence consumer choices.
The demand for healthy beverage options is expected to rise, as the non-alcoholic drink industry in India is predicted to increase by 6.72% and reach a market volume of $21.49 billion by 2028. The tonic foundation from Mossant Fermentary is made with common home components, making it a true clean-label product. The tonics are able to retain their quality and freshness without the need for additives because to the use of patented technology, which includes sophisticated filtration and pasteurization procedures. They come in four flavors—Classic Tonic, Jalapeño Tonic, Rosemary Tonic, and Passionfruit Tonic—and can be consumed on their own or as mixers.
"At Mossant, we believe in giving our consumers a better alternative to a soda without compromising on taste or flavor preferences," says Adithya Kidambi, CEO of Mossant Fermentary.It has been exciting to create India's first clean label tonics, and we are enthusiastic about the Jalapeno Tonic—it's our attempt to add some "fun" to "fun'ctional!"
Commenting on the same, Shishir Sathyan, Co-Founder, Mossant Fermentary, said, “We believe that beverages should be fun to drink but are also better for you. Our new line of tonics is low in sugar, made from high-quality ingredients and we’re enthusiastic to bring this to the market.”
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