Mount Everest Breweries Appoints Shatbhi Basu as Non-Executive Independent Director

Mount Everest Breweries Ltd. (MEBL), a prominent player in India's brewing industry based in Indore, has announced the appointment of Shatbhi Basu as a Non-Executive Independent Director. Basu, India's first female bartender, brings over four decades of expertise in mixology and beverage consultancy. Her appointment is expected to bring fresh insights and a creative approach to the brewery’s strategic decisions.

Recognized for her contribution to the beverage industry, Basu has been honored by the President of India and the Ministry of Women and Child Development. In her new role at Mount Everest Breweries, she will offer independent guidance on company strategy, risk management, and brand performance. Her deep understanding of consumer behavior and emerging beverage trends will help MEBL craft innovative beer flavors and unique experiences, further strengthening its position in the market.

Vedant Kedia, CEO of Mount Everest Breweries Ltd said, "We’re thrilled to welcome Shatbhi Basu to the Mount Everest Breweries family. Her extensive knowledge and creative outlook in the beverage industry will provide new direction to our brand. We look forward to her expertise helping us craft distinctive products and take our brand to new heights in the competitive marketplace."

Shatbhi Basu also shared, "I am excited to be part of MEBL and collaborate with the team. I look forward to working closely with the leadership team to build the brand and deliver memorable experiences for consumers."

Basu holds a bachelor's degree in Arts from Osmania University and a Diploma in Hotel Management from the Institute of Hotel Management, Mumbai. She founded STIR, India's first academic institution dedicated to professional bartending, and is the author of books such as *The Can’t Go Wrong Book of Cocktails* and *The Can’t Go Wrong Book of Mocktails*. She has also served as a brand ambassador for American Whiskeys and hosted the TV show *In High Spirits* on NDTV Good Times. In 2022, Basu was inducted as Keeper of the Quaich for her contribution to the Scotch whisky industry.

With her appointment, MEBL is poised to further elevate its brand presence and product offerings in India's evolving beverage market.