Monica Edara Appointed as Director of Marketing at NHCC and HICC
Monica Edara Appointed as Director of Marketing at NHCC and HICC

Novotel Hyderabad Convention Centre (NHCC) and Hyderabad International Convention Centre (HICC) have recently announced the appointment Monica Edara as the Director of Marketing for their properties.


With an extensive background of more than 20 years in the hospitality sector, Monica is an accomplished marketing expert who has received accolades for her outstanding contributions.


She possesses a strong commitment to delivering exceptional quality and has a well-documented history of achieving remarkable results in her career.


As the newly appointed Director of Marketing for NHCC and HICC, Monica Edara will assume the key responsibilities of developing marketing and communication strategies, setting budgets, and executing plans to promote the properties.


With her expertise, she will excel in devising effective internal and external communication plans and establishing efficient processes for implementation.


“We are delighted to welcome Monica Edara back to NHCC&HICC. She is a meticulous relationship builder, and her exceptional interpersonal skills and business acumen will help us improve our visibility, partnerships, and business focus.  We look forward to her joining the vibrant team at the property and assisting the business in reaching even greater success," said Rubin Cherian, General Manager Novotel  Hyderabad Convention Centre, and Hyderabad International Convention Centre.


Monica's primary focus will be on enhancing market presence, boosting brand recognition, and spearheading tactical marketing campaigns through the creation of robust and influential frameworks.


Leveraging her vast experience and deep understanding of the industry, Monica's contributions will drive the hotels towards even greater achievements.


Throughout her professional journey, she has held various leadership positions, showcasing her capabilities and expertise.


Prior to her current role at Novotel Hyderabad Convention Centre and Hyderabad International Convention Centre, she served as the Associate Director of Marketing and Communications at The Westin Hyderabad Mindspace.


Monica has also contributed to the success of other esteemed establishments, such as Renaissance Mumbai Convention Centre and the Marriott Executive Apartment, where she held the role of Marketing Communication Manager, executing exceptional marketing initiatives and brand activations.


Additionally, Monica has gained valuable experience in different marketing capacities at Novotel Hyderabad Convention Centre, Novotel Hyderabad Airport, and Novotel Mumbai Juhu Beach.


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