Nothing Before Coffee Unveils Ambitious Global Expansion Plans

India's rapidly growing coffee chain, Nothing Before Coffee (NBC), is celebrating its 7th anniversary with a series of promotions and loyalty rewards, underscoring its strong presence in the retail and hospitality sectors across India. The milestone comes alongside the opening of four new outlets located at the Delhi-Mumbai Expressway, Ghaziabad, New Delhi, and Pune, further solidifying NBC's reach within major Indian cities.

Founded by childhood friends Akshay Kedia, Anand Jain, Shubham Bhandari, and Ankesh Jain, NBC began its journey in 2017 with a single outlet on Tonk Road in Jaipur. Over the past seven years, the brand has expanded its footprint to 65 outlets in cities such as Delhi, Pune, Jaipur, Bangalore, Hyderabad, and Lucknow. The brand's growth is set to continue, with plans to open 80 new outlets by 2025.

Akshay Kedia, reflecting on this significant achievement stated, "Completing 7 years is a momentous achievement that brings with it great responsibility. Our goal is to sustain our brand's legacy, meet customer expectations, and continuously offer compelling reasons for our patrons to keep coming back."

In celebration of its anniversary, NBC is offering a limited-time promotion on 31st August and 1st September 2024. Customers can enjoy a selection of NBC's popular beverages for just Rs 99, a gesture of appreciation towards loyal patrons and an invitation for new customers to experience NBC's unique offerings. Additionally, NBC is enhancing customer engagement through its app, introducing loyalty rewards where customers earn Rs 10 for every Rs 100 spent. The app also allows users to place multiple orders, access exclusive deals, and manage in-store or pre-order purchases.

NBC's vision extends beyond India, with an ambitious plan to open 400 new outlets globally over the next three years, including 150 locations across Europe. This expansion will begin with flagship stores in two international markets, introducing NBC's signature 'Shrappe' to a broader audience.

As NBC continues its growth, the brand remains dedicated to delivering quality and innovation, aiming to replicate its success in India on an international stage. With a commitment to excellence, NBC is poised to make a significant impact in the global coffee industry, while continuing to delight customers with its distinctive offerings.