A senior company official said Nutrition food products manufacturer Inner Being, which manufactures millets and Quinoa based value added items, is looking to expand its product in Bangaluru, Mumbai and Dubai after its successful launch in Hyderabad. it looks to expand its product offering to 25 from the current 14.
C.S. Jhadav, director, Inner Being, said, “We will be venturing into the Bengaluru, Mumbai and Dubai market in the next couple of months and will be tying up with the hospitals, corporates and doctors along with e-commerce players like Big basket in modern retail”. The company derives 70% of its business through institutional channels while rest comprises the retail”.
The ICAR (Indian Council For Agricultural Research) and National Academy Of Agricultural Research management which was instituted in 2014 as also looking at new product variants like Jowar laddu which was launched during diwali.
It is also looking at additional round of fundraising, having already raised Rs 1.75 crore from NAARM and high net worth individuals few years back.
Food safety regulator FSSAI has decided to soon start a campaign to spread awareness about availing Vitamin D through natural sunlight and intake of fortified food among school going children.
The campaign ‘Project Dhoop’ will be implemented in collaboration with the Central Board of Secondary Education (CBSE), the New Delhi Municipal Council (NDMC) and private firm Kwality Ltd, the regulator said in a statement.
Food Safety and Standards Authority of India (FSSAI) informed stakeholders about the proposed campaign at an interaction on the issue of fortification. The campaign details are being worked out.
According to the National Health and Family Survey (2016), about 70 percent of pre-school children and over 50 percent of women suffer from anaemia caused by iron deficiency. Alarming 70 percent of the Indian population consumes less than 50 percent of the recommended daily allowance (RDA) of micronutrients.
"Public health consequences of micronutrient deficiencies are serious. The message of food fortification, therefore, needs to go out using various methods, through various means, to various people,” said FSSAI CEO Pawan Agarwal commenting on the fortification.
Food fortification is a simple, inexpensive yet priceless strategy that has been used across the world to effectively prevent vitamin and mineral deficiencies, he added.
The FSSAI has notified the standards and launched a fortification logo +F' to help consumers and businesses identify the fortified product.
Santosh Karmarkar, an expert on folic acid deficiency said, “It is the need of an hour to understand the importance of fortifying food with Vitamin D."
The source of Vitamin D is limited to sunlight and few non-vegetarian foods, hence fortifying foods is an essential intervention, said R K Marwaha, Senior Consultant and Head of the Department of Endocrinology at AIIMS, New Delhi.
Very soon consumers can check the nutritional value of their food while ordering from a restaurant or eating at home, as the Union Health ministry is geared up to launch a mobile app to provide this information.
The soon to be launched app will be linked to the revised Indian Food Composition Tables-2017, which was unveiled recently by Union Health Minister, J P Nadda, who termed the idea to be a ‘historic’ moment, as India now joins the league of nations having its own complete food composition database.
Designed by National Institute of Nutrition (NIN), under Indian Council of Medical Research (ICMR), the IFCT-2017 provides nutritional information on 151 discrete food components for 528 key foods. The data originates from regional composite samples averaged from six geographical regions of the country.
JP Nadda (while addressing International Symposium on 'Food composition in Nutrition and Health) said, "We are exploring ways to simplify this heavy two-kg book and translate into an app which a common man can understand. If a person has pizza, how much he has added, has he added any protien, or added calories or carbohydrates.If we are able to develop that, we will be able to translate healthy food practices for a common man through this app. This will be a tedious task.”
As per him, he has asked the ICMR to convert the (book) into a mobile app as the present document has been written in a scientific language and it is hard for a common man to understand.
He further specified, "We have asked it to be made into a common language so that a common man can understand and in his day-to-day life, the food that he takes, what are the nutrient components, he can get it. We want that it comes out with an app. ICMR and NIN is working on it. We will come out with it soon. Common man can also get this scientifically written data in common language.”
The book not only provides data of regular nutrients in foods, but also on a wide range of bioactive substance. Vitamin D2 content in plant foods is presented here for the first time in the world.
Nadda said that it is going to help the researchers as they can ascertain how with less economic input, maximum nutritional food can be given and also help the policy makers to think how a common man can be given food with maximum nutritional values.
Policy makers and researchers will also get good insights into what people are consuming in India.
Copyright © 2009 - 2025 Restaurant India.