O'Be cocktails launches RTD O'Be Sauve Gin & Tonic Cocktail

Ready-to-Drink alcoholic beverage brand O’Be Cocktails has launched its fourth cocktail, O’Be Sauve Gin & Tonic.

The cocktail is made of crafted Gin of Rose, Juniper Berries and other botanicals with a hint of cucumber and tonic water.

"Ready-to-drink Cocktails are a hassle-free drinking experience that customers are interested in and with convenience being the most important factor, Gin & Tonic is becoming a highly fashionable cocktail in India,” shared Nitesh Prakash, Founder, O’Be Cocktails.

The cocktail is currently available in Goa and Bangalore and will soon be expanding to other states.

With 8% alcohol content available in 330 ml bottles, the O’Be Sauve Gin & Tonic comes with low sugar tonic water and a fresh rose aroma that goes directly into the soul and makes everyone fall in love with the flavor of the cocktail. 

"We have received a phenomenal market response and increase in sales towards O' Be cocktails Mojito, Cosmopolitan, and LIIT from the consumers. The continued growth encourages us to push further and innovate more cocktails for the consumers. We are extremely confident about the new flavor and we forecast to sell 1 million G&T cocktails in FY 22-23." he further added.

With the global trend toward ready-to-drink beverages increasing, O'Be cocktails were introduced to provide Indian consumers with a convenient cocktail- experience. Founded in 2019 by an Engineer- Nitesh Prakash, IIT Bombay Alumnus, O’Be Cocktail is a Bangalore-based RTD (Ready-to-Drink) premium Cocktail startup. In Sept 2020, with current market and expansion plans, the brand has plans to invest INR 100 Crore in the next 3 years and to be one of the leading players in the cocktail RTD industry. It had also raised Rs 3.5 Crore in an angel round led by First Cheque, Letsventure, Ola’s Bhavish Aggarwal, and Ankit Bhati, Tracxn founder Abhishek Goyal, and Sprout Investments.