Official target for raising Tea Exports look difficult

Indore-based tea café chain Chai Sutta Bar has launched its tea brand ‘Maatea’

“With Maatea, we aim to elevate the tea-drinking experience by offering natural, high-quality tea without the unnecessary additives and colors found in other brands,” said Anand Nayak, co-founder, Chai Sutta Bar.

The product has been on the market for the last two weeks, and during this period, the company has disclosed that it garnered more than 500 orders since its introduction.

Chai Sutta Bar expresses optimism about the brand's global expansion prospects, stating, "Given the products we've created from the beginning, there is a possibility to export them to the international market."

Furthermore, the company intends to broaden the accessibility of its premium tea by introducing a price of Rs 450.
 

Chai Sutta Cafe (CSC), the world's largest tea chain established by Anubhav Dubey and Anand Nayak in 2016 has recently revealed its latest venture in Dubai, located near the iconic Preatoni Tower in JLT, United Arab Emirates.

This move represents a significant achievement for the brand as it reinforces its position in the Middle East, providing tea enthusiasts in the area with a wide selection of unique tea flavors and a rejuvenating tea experience.

Brand have achieved success with two thriving outlets in Dubai, this locally founded tea franchise has left a remarkable impression on the Dubai market.

The latest addition in Dubai is strategically positioned at Preatoni Tower, Cluster L, JLT, Dubai. This prime location ensures easy accessibility for both residents and visitors, offering them a convenient destination to relish the flavors of Chai Sutta Cafe's teas.

"We are excited to open our new outlet in Dubai, further expanding our footprint in the Middle East. Chai Sutta Cafe has been warmly welcomed by tea lovers in Dubai, and we are committed to delivering exceptional tea experiences to our customers," said Anubhav Dubey, Co-Founder, and CEO of Chai Sutta Cafe.

Chai Sutta Cafe's decision to enter the Dubai market underscores its commitment to addressing the increasing demand for its products in the Middle East.

Through the introduction of its renowned kulhad tea and a diverse array of flavorful chai, the cafe aspires to establish a welcoming and cozy environment, encouraging customers to come together, unwind, and indulge in their cherished tea preferences.

Chai Sutta Cafe has brought about a revolution in the tea industry through its creative method of serving tea in traditional kulhad, clay cups.

This approach not only elevates the tea-drinking experience but also plays a pivotal role in empowering over 500 potter families by offering them sustainable employment prospects. With a staggering daily usage of 4.5 lakhs kulhad across their franchise outlets throughout the country, Chai Sutta Cafe has made a substantial impact on the local economy.

Chai Sutta Bar (CSB), a tea chain is planning to launching over 50 new establishments in South India by the conclusion of this year.

The swift expansion in South India is a result of the increasing popularity of CSB's offerings in the area, coupled with the company's commitment to delivering a tea experience for its clientele.

"We are excited to bring our unique tea experiences to even more people and be a part of the vibrant South Indian tea culture. We look forward to creating cozy spaces where tea lovers can connect, unwind, and enjoy our delightful teas. With our continued growth, we remain committed to providing employment opportunities and contributing to society." said  Anubhav Dubey, Co-Founder and CEO of Chai Sutta Bar

By introducing additional outlets, Chai Sutta Bar (CSB) will extend its unique tea flavors, notably their renowned kulhad tea, to a broader clientele. From the streets of Bengaluru to the districts of Chennai, CSB strives to cater to the refined palates of tea enthusiasts in South India.

This concept has not only created a unique and memorable experience for customers but has also positively impacted the lives of over 500 potter families by offering them sustainable employment opportunities.

With a staggering usage of 4.5 lakhs kulhad per day across their franchise outlets nationwide, CSB has made a significant contribution to the local economy.

The launch of more than 50 new outlets in South India showcasing their commitment to spreading the joy of tea throughout the country.

Typhoo, the iconic British tea brand , has expanded its organic herbal teas portfolio and added three new variants namely, Purifying Super Greens, Digestive Power Seeds and Immunity-boosting Three Tulsi. With this, Typhoo’s Organic Herbal Tea range now has five variants - Night Time, Root Remedy, Slim Tea, Chamomile and Peppermint. 

Each of the natural ingredients is made from the finest organic certified farms, meeting the high standards of organic farming. They are crafted by renowned herb and fruit master blenders with purest ingredients.

We need not emphasis on the value that herbal tea brings in our lives. It is not a blend of leaves, seeds, roots, or bark, which have significant benefits for our daily consumption in every aspect of our health. Herbal tea provides a holistic benefit of the plant’s nutritional properties, acts as a rich antioxidants that controls ageing, minerals and vitamins in the true natural form.

Each variants is unique in its properties and benefits. Typhoo provides holistic wellness benefits for both mind and body in a staple-free, dip-bag format, for quick, easy consumption of this product. It is a natural fit for our current lifestyle.

The Super Greens is a powerful blend of Moringa, Matcha, Sencha, and Green Tea, and known for its cleansing and purifying properties.

Power Seeds is a fine blend of fennel, coriander, flax, chia and fenugreek which is great for boosting metabolism and digestion.

Three Tulsi packs the three most relevant tulsi variants – Rama, Vana and Krishna Tulsi, are powerful immunity boosters.

The entire herbal range is created from organic ingredients which are rich sources of natural minerals and vitamins; focussed on essential benefits as our daily beverage. These teas are not only packed with beneficial ingredients, but are also rich in antioxidants, minerals and vitamins.

Subrata Mukherji, business head, Typhoo India, commented, “As the world grapples with rising pollution and environmental degradation leading to  climate changes, it is important  for us at Typhoo India to explore and create sustainable  products that provide clear benefits of goodness, and well being for consumption in our daily use. This is core to our brand vision of providing diverse healthy beverages for a greater mindfulness and conscious living.”

The products are priced at Rs 210 for a pack of 20 envelopes.

It is available at all the leading food and beverage stores as well as popular online markets such as Amazon, BigBasket and Flipkart.

India’s first cold tea outlet ‘T-Enjoy’ has been unveiled in Kamla Nagar, New Delhi. Founded by BM Rastogi, T-Enjoy’s range of teas is not only refreshing, but also healthy.

The new outlet offers teas in flavours including cheese teas, fruit teas and milk blend teas. They are priced at Rs 120 onwards.

Rastogi said, “I observed the concept of cold green teas during my many international tours. Thailand, Taiwan, Singapore and Malaysia have the concept of cold green tea. I took inspiration from the healthy teas available in China, and decided to introduce them in our own tea-loving country, India. I initiated the process by first sending my team to China, to learn the process of preparing a fine cup of cold tea, the training took almost four months.”

“The first T-Enjoy cafe has opened at Kamla Nagar, New Delhi, by the end of 2020, we intend to open 20 more cafes across the country in cities like Chennai, Jaipur, Hyderabad and Mumbai. But before that, there will be a few more outlets opening across Delhi NCR, the next café will be opening soon in Preet Vihar. On an experimental basis, an e-rickshaw, which is an extension of the cafe on wheels, will also be functional at Preet Vihar,” he further added.

Want to invest in a tea franchise? Visit Franchise India 2019, Asia’s Biggest Franchise & Retail Show, and give wings to your entrepreneurial dreams.

Tata Global Beverages (TGBL) is planning to invest Rs 100 crore for setting up a tea packaging unit at Tata Steel Special Economic Zone in Odisha.

TGBL said, "The company has entered into a letter of Intent (LOI) with Tata Steel Special Economic Zone Ltd, a wholly-owned subsidiary of Tata Steel Ltd, for setting up a tea packaging unit in Gopalpur Industrial Park, Odisha."

The two companies estimate an aggregate investment of around Rs 100 crore over a period of time for setting up this new unit.

The facility will have the capacity to produce 36 million kgs per annum. It is expected to be operational by 2020 after obtaining all statutory and regulatory clearances.

The new plant will be used for the operation of manufacturing and storage of tea. It will also be used as warehouse of all products of the company, including its subsidiaries, associates and joint-venture companies.

केंद्रीय वाणिज्य सचिव अनूप वधवा ने अंतर्राष्ट्रीय बाज़ार में श्रीलंका जैसे देशों से प्रतिस्पर्धा कर पाने के लिए भारतीय चाय उद्योग को उचित मानदंडों का निर्वाह करने का सुझाव दिया।

श्री अनूप ने कहा,"उत्पादन पक्ष में कई मूलभूत चुनौतियाँ हैं, क्योंकि उत्पादन गिर रहा है। बागान जितने विकासक्षम होते थे, अब उतने नहीं रहे। अब ज़रूरत है कि हम अपने लिए नए मानक स्थापित करें, ताकि हम श्रीलंका जैसे देश से प्रतिस्पर्धा कर सकें।"

टी बोर्ड के उप-चेयरमैन अरुण कुमार रे ने कहा, "खपत रूकी हुई थी। बाज़ार में तेजी लाने की जरूरत है। इस बचाव के लिए हमारे पास निधि उपलब्ध है। अब उद्योग को कदम उठाने की आवश्यकता है। उन्होंने यह भी कहा कि चाय उद्योग को नए बाज़ार तलाशने चाहिये। अच्छे दाम पाने के लिए हमें चाय की गुणवत्ता में भी सुधार करना होगा।"

आज़म मोनेम, चेयरमैन आईटीए ने कहा,"सरकार को एम्ईआईएस (मर्केंडाइज़ एक्सपोर्ट्स इंसेंटिव स्कीम) में पारितोषिक दर को 5 प्रतिशत से बढाकर 11 प्रतिशत और पारम्परिक सब्सिडी को 3 रूपये से बढाकर 20 रूपये प्रति किलो करना चाहिए|

Anup Wadhawan, Union Commerce Secretary, has said that industry should benchmark itself against best practices. The secretary made the statement so that the industry can compete in the international market against countries like Sri Lanka.

Anup said, "There are fundamental challenges on the production side as productivity was falling. The gardens are no more viable as they used to be. The industry needs to benchmark itself against the best practices to raise production and compete in the international market against countries like Sri Lanka."

Arun Kumar Ray, Deputy Chairman of Tea Board, said, "The consumption pattern was stagnating. There is a need to bring in growth in the market. We do have the funds and come to the rescue. The industry has to take the initiative."

He also said that the tea industry should explore new markets. The quality of tea would have to be improved for better price realisation.

Azam Monem, Chairman of ITA, said, "The government should increase the MEIS (merchandise exports incentive scheme) reward rate from five per cent to 11 per cent and increase orthodox subsidy from Rs three per kg to Rs 20 per kg."

Fruit flavoured tea of Taiwan; Bubble tea has lately been gaining popularity amongst the Mumbaikars.

Bubble tea include a wide variety of refreshing flavoured fruit teas and milk teas, served ice cold or piping hot, with cherry natural tapioca balls that you suck up through a big fat straw.

It was invented in the early 1980's in Taiwan and later spread to other Asian countries.

Dr Bubbles Chai Specialist is a popular chain that serves its trademark Bubble Tea, to which they gave a makeover by adding fruit jelly and fruit poppers to the milk and fruit tea, to suit the Indian taste.

The Dr Bubble Chai Specialist Outlet at Mumbai's Hill Road, Bandra, source their ingredients from an array of international location- tapioca from Taiwan, the bubbles from the UK and the jelly from Thailand.

The term bubble refers not to these additions, but to the tiny bubbles in a tea that are formed due to strong movement in a cocktail shaker. This Taiwanese street staple specialty is made with varied base - green tea, masala tea, black tea and also milk variants.

Latest addition to it is the bubble coffee, which is an amalgamation of beautiful flavours, with the base of a green coffee. Bubble Coffee is not roasted, contains no caffeine and is not at all bitter.