Pabrai's Fresh & Naturelle Ice Creams to open 14 stores in 7 cities
Pabrai's Fresh & Naturelle Ice Creams to open 14 stores in 7 cities

Kolkata-based Pabrai’s Fresh & Naturelle Ice creams is planning a major expansion in view of post covid surge in demand.

Having multiple stores in locations like Kolkata, Howrah, Kalyani, Bangalore, Chennai, Vijayawada, Bhubaneshwar, Dhanbad, Indore as well as cloud operations in cities like Delhi, Siliguri, Ahmedabad, and Mumbai, the exotic and exclusive ice cream maker is planning to open 14 stores in 7 cities.

The company is also planning to restart retail parlours stores and cloud services taking the total number of stores to over 50 across the country.

"We are extremely excited to be back to serving our customers, who have loved our innovative ice-creams since 2008, including products like Pabrai’s Nalen Gur ice cream which is our own invention! Few of our stores in some cities had to shut down during the pandemic because rental concessions were not given by landlords in these cities. After two years, we are happy to be back to sweeten our customers' summers with our new and existing range of products," shared Anuvrat Pabrai, the head of Pabrai's Fresh & Naturelle ice creams and Vice President of Indian Ice Cream Manufacturers Association (IICMA) – the apex body of ice cream manufacturers in India.

Pabrai’s Fresh & Naturelle Ice creams is run by the Pabrai family based in Kolkata, a family which has been in the ice cream business for the last 37 years and affectionately called the as the "Icecream walas".

The company is spear-headed by Anuvrat Pabrai and supported by his two sons - Kunal Pabrai and Nishant Pabrai.

The expansion also entails setting up a new state-of-the-art production facility to cope with the expansion of the retail footprint of Pabrai's Ice creams.

 
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