Paper Boat, Indo Nissin ties-up for distribution

Paper Boat, the Gurgaon based beverages maker has tied up wirth Japanese food major, Indo Nissin Foods for strengthening distribution channels and also expanding its brand presence tier II cities.

With this partnership, Paper Boat will distribute its new packs of 200 ml exclusively through makers of Top Ramen Noodles across the country.

“This first of its kind distribution tie-up and it is a cultural fit between the two firms, said Gautam Sharma, MD, Indo Nissin in India.

This partnership will also help to unlock potential of differentiated niches in consumer spaces, a joint statement issued by the firms said.

Presently Paper Boat makes drinks like aamras, jaljeera, kokum, Kala Khatta amongst others.