People for the Ethical Treatment of Animals (PETA) India has written to QSR chains McDonald’s, KFC, Burger King India, urging them to add vegan options to their menus, as they are doing abroad in many places.
The letters were sent after Beyond Meat’s global partnership agreement with KFC’s parent company, Yum!Brands, and McDonald’s Corporation to explore and roll out plant-based meat and egg alternatives for these fast-food chains as the global demand for vegan food continues to surge.
“Much of the world – many Indians included – is turning away from meat, eggs, and dairy over animal welfare, environmental, or health concerns,” shared Dr Kiran Ahuja, Vegan Outreach Co-ordinator, PETA India by adding that PETA is calling on these fast-food companies to accept the way the wind is blowing and offer the vegan meals that their customers here want, just as they do abroad.
Beyond Meat is planning to debut its products in India through UAE-based food manufacturer and distributor IFFCO, a subsidiary of India’s Allana.
In its letters, PETA India points to a study by market research company Ipsos that came out in 2019- – before the bird flu crisis and the pandemic – which revealed that 63% of Indians were willing to eat plant-based meat. And a whopping 61.68% of nearly 3,500 Delhi-NCR residents polled recently said they refused to consume chickens and eggs because of the bird flu scare.
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